00:08The smart home has been something we've been talking about for a while, but every year the
00:12technology moves on. The ability to create new possibilities and to create an ecosystem moves
00:17on and we're really excited to bring a lot of new innovations to market here in IFA 2026 because
00:23we're really moving the bar forward on how smart is the smart home.
00:39I think we are talking less about products, much more about experiences. We're talking less about
00:45consumers trying to think about things and the products and the system itself thinking,
00:50making life much much smarter. Also from the point of view of sustainability, from the point of view
00:55of results that you can create, it's about appliances have always been something that
00:59helped you since appliances were created, but now it's about them working together with intelligence.
01:13I think in the area of cooking the possibility for the product to see what's inside to make sure it's
01:19done to the right way to take out the variation of people being not so confident in putting
01:24something in the oven and hoping it's cooked. The product now will do that for you and that
01:28hopefully means then that we can actually enjoy eating much more at home.
01:38The biggest one for our industry is actually use because we are electrical products so we use a lot
01:42of electricity and water. So really making sure that we are optimizing the sustainable footprint of
01:47what we do in the use cases that's super super important and that smart products can use direct
01:54sunlight, solar, batteries, inverters in a smart way which can allow us to reduce massively our carbon
02:02impact on the planet and that's going to be super important.
02:08We want things to be as human centric as possible and of course we can make a robot look like
02:13anything but if it looks more human I don't mean some kind of android I'm not talking about science
02:17fiction but there are basic tasks that robotics can do already robot vacuum cleaners robots are
02:22cutting the grass and some of the basic things that we need to do ourselves the robots will be able
02:27to do it for us together with AI so not in a scary way not in something which is really
02:31strange we're not
02:32we're not trying to replace the human but the human can actually enjoy the work that is done by
02:37robotics in the future making our lives easier.
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