00:00It's Benzinga bringing Wall Street to Main Street.
00:02Apple will hold a launch event at its Cupertino, California headquarters on September 9th, according to CNBC.
00:10Analysts expect the company to unveil new iPhones and Apple Watches, including its first folding phone.
00:16The event, carrying the tagline Surprise and Shine, will begin at 10 a.m. Pacific Time.
00:22Apple also plans to launch Siri AI, a new version of Siri that uses large language model technology and can
00:30work with apps including messaging and calendars.
00:33The event will mark Apple's first product launch under incoming CEO John Ternus.
00:38Tim Cook will step down as CEO and become Executive Chairman on September 1st.
00:43Apple also announced new Mac Mini and Mac Studio models this week.
00:48For all things money, visit Benzinga.com.
