00:00A new preview of Grand Theft Auto 6 is fueling enormous expectations for what analysts believe
00:06could become one of the biggest entertainment launches ever. The long-awaited Rockstar Games
00:11title is generating blockbuster-level interest well ahead of release, with analysts comparing
00:17its potential impact to the biggest franchises in film, television, and gaming. The anticipation
00:23underscores just how powerful the GTA brand remains more than a decade after the previous
00:28installment. For Rockstar, the challenge may be less about creating demand than meeting it.
