00:00So many people consume music via Spotify playlists that they stick on in the background.
00:04They're not necessarily choosing to engage with every song on them.
00:06So it's hard to know what we can seriously take away from music trends.
00:11I think the music world has become so fractured and sort of bubble-fied.
00:15Most of us aren't really exposed to music that we don't choose to listen to very often.
00:19Maybe if you take your headphones off for 10 minutes in a shop, you might hear a new song.
00:23But it's become entirely possible to have a huge record-breaking streak at number one
00:28with a song most people have never even heard of.
00:30We actually just had this in the UK.
00:32Sam Fender and Olivia Deans' Reign Me In has now spent 19 weeks at number one,
00:36the longest ever in UK chart history.
00:38I challenge you, sing it.
00:40Somebody sing it.
00:41No one can sing it.
00:42Whereas if you think back, everyone knew Love Is All Around or Everything I Do,
00:47even if they loathe them, because you heard them everywhere.
00:49And we just don't have that anymore.
00:51So I think it does put kind of a cap on the amount of analysis that we can draw
00:55from what's at the top of the charts at any one time.
Comments