00:00A horror film poster has been banned from places where children could see it after advertising watchdogs said the image
00:07could cause distress.
00:08The Advertising Standards Authority received 30 complaints about posters for Lee Cronin's The Mummy, including one displayed on the London
00:16Underground.
00:17The ASA said the image appeared to show a realistic depiction of a dead child and was unsuitable for public
00:25spaces where young people could see it.
00:26Warner Bros. said the poster ads had been prepared with due responsibility to consumers and society and were not designed
00:34to create fear or distress, were not likely to cause serious offence and were suitable for display in untargeted media.
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