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Waitrose says demand for traditional favourites has increased during the heat, with experts suggesting familiar meals can provide comfort as well as convenience. The figures reflect one retailer's customer trends.
Transcript
00:00Hot weather is usually linked with lighter meals, but new supermarket figures suggest
00:06that many shoppers are choosing hearty comfort food instead.
00:10Waitrose says sales of cottage pie, chicken korma and other traditional dishes have risen
00:15sharply during recent warm weather, alongside increased demand for red wine and classic
00:21home cooking recipes.
00:23The retailer has described the trend as reverse comfort eating.
00:27Food experts suggest familiar meals may offer reassurance during unsettled times, while
00:33others say some households are recreating favourite pub dishes at home.
00:38The figures reflect one supermarket's customers and may not represent wider shopping habits.

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