00:00Johnny Ive is a design legend. He designed the iPhone, the iPod, the MacBook, the Apple Watches,
00:06and he really established that clean aesthetic that is so core to Apple's identity. He has very
00:11few select clients, and right now OpenAI is his biggest one. They're trying to build a body for
00:16ChatGPT. There are a lot of different theories on why OpenAI wants to get into hardware. Some people
00:21think they're trying to create a mode or a differentiator, just in case AI models end up
00:25being similar, and it'll give people a reason to stick with its tech. Apple is not happy about
00:30this, that its former design star is working with OpenAI to potentially create a product that will
00:34compete with Apple hardware. Apple is suing OpenAI, along with two current OpenAI employees,
00:40alleging that the company is stealing Apple's trade secrets to develop the new device.
00:45Manufacturing hardware is really difficult. It's not like software where you can just ship an
00:48update to change a mistake. You have to lock in the design and manufacture it. In addition,
00:52AI hardware is not really a proven category, so they're inventing something new, and then this
00:57lawsuit could force them to do a redesign or even switch manufacturers, which could really hamper their
01:02efforts or delay the release. We should get a glimpse at what this mystery product is this year,
01:07and then the first models will ship in 2027. For more on OpenAI's new device,
01:11you can check out the full article on fortune.com.
Comments