00:00Apple CEO Tim Cook says the company's biggest AI advantage isn't building everything itself.
00:06It's combining on-device intelligence with outside AI models when needed,
00:12calling the hybrid approach a competitive weapon. Rather than spending at the same pace as rivals
00:17on massive AI infrastructure, Apple is leaning into privacy, custom chips, and strategic
00:23partnerships while continuing to ramp up AI investment. Cook says the goal is to deliver
00:29powerful AI without sacrificing the seamless experience Apple customers expect. The strategy
00:36signals Apple believes smart integration, not just bigger spending, could define the next phase of the AI race.
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