OpenAI pulls video after “io” trademark dispute; deal with Ive and Altman remains intact

OpenAI has removed a promotional video featuring CEO Sam Altman and Apple design legend Jony Ive from its website and YouTube due to a court order tied to a trademark dispute. The issue stems from a lawsuit filed by iyO, a startup from Alphabet’s X lab, over OpenAI’s use of the name “io” for Altman and Ive’s device venture. The judge issued a restraining order citing possible consumer confusion. Despite the video takedown, Bloomberg’s Mark Gurman reports that the $6.5 billion deal involving io remains intact, and OpenAI confirmed the legal dispute does not impact the agreement. The video can still be viewed on X while OpenAI considers the next steps.