00:00Some booths showcase watches. This one, this one's a tribute to the art of
00:04metamorphosis. Cartier didn't just show up to Watches and Wonders, it built an
00:07entire ecosystem. Join us as we take a look inside.
00:17As we move through the booth, one thing becomes clear. Cartier isn't just displaying
00:21its creations, it's setting a mood. Every element here creates an atmosphere that's
00:25calm, confident and quietly compelling. Cartier's theme this year is metamorphosis
00:30and the entire space is reflective of this. It's sculptural and immersive, taking
00:34an almost art installation approach to telling Cartier's story of ever-evolving
00:38beauty. Each alcove is a greater visual feast than the last, where one is
00:42emblazoned with the shapes of Pantier de Cartier's abstract zebra tiger print
00:46hybrid, another boasts a sculpted tree that pays tribute to the iconic forms of
00:51the Santos and Tank timepieces. It's a potent reminder that with Cartier,
00:56everything starts with the shape, harnessing the power of design and the
00:59beauty of nature and subtly combining them to create something remarkable. The
01:03new Tank Louis Cartier is a powerful example of decades of just this kind of
01:07refinement. Classic but modern, this year's release introduces a larger case
01:11size at 38.1 millimeters, which is now paired with an automatic movement. A quiet but
01:16significant shift. For the collectors, the Tanker Guichet, a new addition to the
01:21brand's limited edition Privé collection, feels like one of those releases that
01:25will prove historic in years to come. Boasting four references, three with
01:28symmetrical apertures and a fourth platinum model with the hours and minutes
01:32rotated off-center, it's the kind of release that gets a second glance from
01:35those who know. The Santos collection is equally superb, featuring textured dials that
01:41emulate the look of early aircraft materials like linen, wood and copper. It's a
01:45fresh and fitting interpretation of a classic design originally made for and
01:49named after aviator Alberto Santos Dumont, that adds a tactile depth
01:53highlighting each timepiece's place within a larger story.
01:59As mentioned, Cartier always places shape at the forefront of its creations and in
02:03this space that idea is in a skateboard. Every curve, every angle, every shadow feels
02:09purposeful. It's not just about showcasing a new collection, it's illustrating
02:13how true art, style and craft can be timeless.
02:19As a celebration of beauty, nature and the art of metamorphosis, the Cartier booth and the
02:23collections contained within are an unforgettable and singular experience here at Watches and
02:27Wonders 2025.
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