00:05Football is often called the beautiful game, but its impact stretches far beyond the pitch.
00:12The 2026 FIFA World Cup isn't just about what happens on the field.
00:16It's also bringing people together beyond the game.
00:23Four years after Qatar hosted the FIFA World Cup, the tournament's legacy is still creating connections far beyond the pitch.
00:30Here in Mexico City, art, film, photography, and football history are bringing people together as part of the Qatar, Canada,
00:37Mexico Year of Culture,
00:38showing sport can create conversation and cultural exchange long after the final whistle.
00:44The main goal of the Years of Culture program is exchange cultural knowledge between all the country.
00:52At Museo Jumex, football history takes center stage.
00:56The Objects of Glory exhibition brings together some of the sport's most iconic artifacts,
01:01from Pele's boots to Diego Maradona's jersey from the infamous Hand of God match at the 1986 World Cup.
01:09For curator Sheikha Najla Althani, bringing these objects from Qatar's 321 Olympic and Sports Museum to Mexico City
01:16was about more than celebrating football history.
01:19It was an opportunity to connect two countries linked by the World Cup and a shared passion for the game.
01:26As Mexico is hosting the FIFA World Cup 2026, we think this is a very important opportunity for 321 to
01:34have this collection showcased and displayed here in Mexico City,
01:37to have this engagement with the Mexican fans and worldwide fans who are attending the event.
01:45Across the city, another exhibition looks at what happens after a World Cup ends.
01:51Journeys to Greatness explores the legacy of Qatar 2022,
01:54from infrastructure innovation to cultural diplomacy and human connection.
02:00The reason behind the Year of Culture with Mexico is to enhance our relations, cultural and educational, with Mexico and
02:09Canada.
02:09We would like to, you know, just extend our arm to the world, actually,
02:15and to the Mexican people that love the arts and also they love the sports.
02:22The exchange isn't limited to football.
02:25At Mexico's Cineteca Nacional, audiences have been discovering contemporary Arab cinema
02:31through a special program curated by the Doha Film Institute.
02:35For Cineteca's director of programming, the films resonate because their stories feel universal.
02:40The cinema has been in the same way.
02:43The cinema, many times, the more local is and reflects the concerns of the individual,
02:52the, of the socials of the cinema, the more diverse, when it is seen outside.
02:59To have a presence of the Arab cinema, which was something very new,
03:05it was a long time, it was a long time, that it was a long time,
03:17Und als Mexiko vorbereiteten die Welt,
03:20die Organisieren waren auch reflektierten
03:22auf Lessons von Katar's Tournament.
03:38Die Idee von Kultur-Exchange
03:41also extends to the dining table.
03:43Chef Elena Regadas,
03:45whose bakery plans to expand to Qatar,
03:48sees food as one of the simplest ways
03:50people can connect.
03:51Cross-culture-exchanges are very important
03:56to keep us together as someone was showing kind.
04:01And I think food, it's a very powerful way to do that.
04:07The Year of Culture program also extends into design,
04:10bringing creatives from Mexico and Qatar together
04:13through collaborations such as Design Week Mexico.
04:17Through exchange of culture,
04:19we can become great ambassadors,
04:22each of us, for our own country.
04:23I guess to have two so different cultures
04:27get to know each other.
04:28And as I say,
04:29these exchanges can plant a seed
04:31and that seed can grow into flowers of knowledge.
04:35The World Cup may last only a few weeks,
04:37but in Mexico City,
04:39its legacy continues through exhibitions,
04:41conversations, and shared experiences.
04:43Proof that football's greatest impact
04:46isn't always measured in goals or trophies.
04:48Sometimes, it's the connections
04:50the game leaves behind.
04:52The World Cup may be.
04:55The World Cup may also may have gone
04:57but in juga a total of six years now.
04:57But it's the currency we won by
04:58So the next week,
04:59Take care.
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