00:00i do create my company culture and let them know that i am accountable will motivate them
00:04but also no surprises good bad or ugly i have to let them know what's happening in case there's
00:10an attrition or something's happening with a list or the script is not working and would make
00:15suggestions and find a way where everyone is comfortable to move forward with certain ideas
00:21because i don't always need to win every battle and mike i can fall on many swords it's not that
00:26big of a deal but ethically or maybe just from my own experience i can make an educated decision
00:33and share my thoughts with you on why it may be appropriate to change certain words
00:39or to approach a client differently
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