Join an active community of RE investors here: https://linktr.ee/gabepetersen
π€ AI FOR COMMERCIAL REAL ESTATE: THE UNFILTERED TRUTH
In this episode of The Real Estate Investing Club podcast, Gabe Petersen sits down with Jake Heller, founder of AI for CRE Collective and a third-generation real estate operator, to break down how artificial intelligence is reshaping commercial real estate investing right now. If you want to know which real estate AI tools actually move the needle versus which ones are just another wrapper on ChatGPT, this conversation is packed with strategies you can use immediately.
π’ JAKE HELLER'S REAL ESTATE JOURNEY
Jake comes from a private home building family that built thousands of houses across Southern California, Southern Nevada, and Arizona before pivoting into a family office model after the GFC. He is a licensed broker and licensed contractor who has built apartment buildings in Los Angeles and ran an entitlement and permit expediting business. That real estate first background is why AI for CRE Collective resonates so strongly with commercial real estate professionals seeking practical guidance.
π‘ WHAT IS AI FOR CRE COLLECTIVE
Jake explains how his membership community grew into the leading AI enablement platform for commercial real estate, now home to hundreds of CRE professionals sharing prompts, tutorials, and honest reviews of new proptech tools. This section is essential listening for anyone overwhelmed by AI noise and searching for a real estate investing community that filters signal from garbage.
π οΈ THE BEST AI TOOLS FOR CRE INVESTORS RIGHT NOW
Jake names specific platforms real estate professionals are using today, including Terracotta for broker prospecting, Prophetic for acquisitions, and Pillar.codes for sourcing off market deals. He shares the exact framework he uses to evaluate new commercial real estate software, focusing on measurable revenue growth rather than shiny features.
#RealEstateInvesting #CommercialRealEstate #AIRealEstate #PropTech #RealEstateInvestingClub
Want to learn more about our guest? Connect here: https://www.linkedin.com/in/jakeheller1/
Want to learn more about the REI Club Podcast, how to invest with Gabe at Kaizen, or join our community of active real estate investors on Skool? Visit the podcast website at https://www.therealestateinvestingclub.com or click here: https://linktr.ee/gabepetersen
π€ AI FOR COMMERCIAL REAL ESTATE: THE UNFILTERED TRUTH
In this episode of The Real Estate Investing Club podcast, Gabe Petersen sits down with Jake Heller, founder of AI for CRE Collective and a third-generation real estate operator, to break down how artificial intelligence is reshaping commercial real estate investing right now. If you want to know which real estate AI tools actually move the needle versus which ones are just another wrapper on ChatGPT, this conversation is packed with strategies you can use immediately.
π’ JAKE HELLER'S REAL ESTATE JOURNEY
Jake comes from a private home building family that built thousands of houses across Southern California, Southern Nevada, and Arizona before pivoting into a family office model after the GFC. He is a licensed broker and licensed contractor who has built apartment buildings in Los Angeles and ran an entitlement and permit expediting business. That real estate first background is why AI for CRE Collective resonates so strongly with commercial real estate professionals seeking practical guidance.
π‘ WHAT IS AI FOR CRE COLLECTIVE
Jake explains how his membership community grew into the leading AI enablement platform for commercial real estate, now home to hundreds of CRE professionals sharing prompts, tutorials, and honest reviews of new proptech tools. This section is essential listening for anyone overwhelmed by AI noise and searching for a real estate investing community that filters signal from garbage.
π οΈ THE BEST AI TOOLS FOR CRE INVESTORS RIGHT NOW
Jake names specific platforms real estate professionals are using today, including Terracotta for broker prospecting, Prophetic for acquisitions, and Pillar.codes for sourcing off market deals. He shares the exact framework he uses to evaluate new commercial real estate software, focusing on measurable revenue growth rather than shiny features.
#RealEstateInvesting #CommercialRealEstate #AIRealEstate #PropTech #RealEstateInvestingClub
Want to learn more about our guest? Connect here: https://www.linkedin.com/in/jakeheller1/
Want to learn more about the REI Club Podcast, how to invest with Gabe at Kaizen, or join our community of active real estate investors on Skool? Visit the podcast website at https://www.therealestateinvestingclub.com or click here: https://linktr.ee/gabepetersen
Category
π
LearningTranscript
00:03all right we are back with another episode of the real estate investing club i hope you guys are
00:09having a great day great week wherever you are and whatever day it is for you as always it is
00:15friday on the podcast we're bringing that good friday energy to you guys and as you know i am
00:20going to be uh running that relay race tomorrow it's a 50 mile relay and i absolutely hate running
00:26so you guys i need your your good juju your good energy send in my way tomorrow but it's a
00:31good day
00:31for a second reason because we have jay keller with us on the show from ai for cre collective
00:36he is a third generation family real estate family office they built apartment buildings
00:41but he is known for being the founder of ar for cre collective so this is going to be ai
00:47heavy
00:47episode i'm excited you guys know how much i geek out on ai so it should be really good because
00:52it
00:52is focused exclusively on cre today so jake thanks for hopping on pleasure to be here
00:59i told you before we got on here we always like to start with stories we'd like to hear how
01:03people
01:03got to where they are um so why don't you take us to the beginning of your story in real
01:07estate
01:08and just tell us how you got here sure so third generation from a private home building family
01:14we uh we were production builders in in socal uh southern california for those of you not on the
01:19west coast um southern nevada and arizona we built several thousand houses um and uh we're pretty
01:26red hot up until the the gfc and at that point you know home builders got hurt pretty good so
01:32we never
01:32really picked up production home building again after that um but it it turned into somewhat of a
01:37family office and i've always worked in parallel to our family never directly for um but i've been
01:44pretty entrepreneurial in my career i'm a licensed broker uh i'm a licensed contractor i've built some
01:50apartment buildings here in los angeles um i started an entitlements and permit expediting business as
01:56well and we facilitated about 6 000 unit approvals throughout southern california and then most recently
02:02uh launched the ai for cre collective which uh which i think we're gonna dig into just now cool man
02:10yeah i i
02:11love people have a a wide breadth of experience in real estate um it's really hard you know i i
02:16hear
02:16we have people on the show who come on here and they do one thing and then that's it they
02:20just
02:20they buy land or they they do apartment syndications and i'm always just like there's so many shiny
02:25objects out there in real estate it's really hard to just focus in on one you do make the most
02:29money
02:29when you focus in on one but it's hard to to stick to your guns there um so yeah you
02:34have a lot of
02:35experience and also you're building out uh ai for cre collective let's talk about that what is it what
02:41do you guys do there yeah so um around middle of last year my partner and i just like i'm
02:48sure many
02:48of you were were overwhelmed with all the ai content and noise and just keeping up with stuff and so
02:55we
02:56we thought hey let's bring together some of the boys and people we know in in the uh real estate
03:01industry and we can collectively just talk about what we're seeing what works what doesn't right
03:06sort of like strength in numbers type concept and to our surprise it spread like wildfire we had
03:11so many people interested in in being part of this group and we got really serious about it started
03:18growing it and today we um have a a pretty solid group of commercial real estate professionals in
03:27the community format there's about 764 in there it's a members only group but we're the the leading
03:33ai enablement platform specifically for commercial real estate we um we consider ourselves media more
03:40so than anything else so um the the the term i always like to use and say is is the
03:46unbiased source
03:47of truth at the intersection point of ai and commercial real estate so you know whether it's uh learning
03:53about this stuff talking about this stuff news around this stuff how other operators are using
03:57this stuff prompts video tutorials master classes you name it um we really have this pretty unique
04:04ecosystem but it's laser focused on just practical ai in commercial real estate and i think that really
04:10resonates with people too the fact that we're real estate first and not really tech guys um the way
04:15we share information the way we talk about it it's super laser focused around commercial real estate
04:20yeah yeah and i i totally understand why you guys are growing quickly because um it is i mean there's
04:26a
04:27need for it the ai as amazing as it is it's also overwhelming because there's just too many
04:32options you know when i when ai first got out came out i got a subscription to all the basic
04:37llms like
04:38you know chat um clod perplexity gemini yada yada all those guys um and i you know started using them
04:45but
04:45then i realized like i wasn't being effective because i was spreading out my prompts everywhere i was i
04:51wasn't using them the way they should be used and i just kind of got bogged down in the number
04:56of ais
04:57that i was engaged with and then i got into the the kind of specific niche ais like uh like
05:03manis um
05:05like uh i think it's real ai is what i use for um for uh like real estate specific kind
05:12of metro
05:12uh um data uh so there's a lot out there and there's a lot of noise um and it's hard
05:18to cut through
05:18it so i understand why you guys are growing so much um on that topic let's talk about what
05:24what your members are seeing in terms of the the most useful not only use cases but specific apps
05:32that they're engaging with well yeah so there is no shortage of ai tools and and specifically for
05:39commercial real estate uh as well we have a database of about 700 commercial real estate ai tools
05:45uh our goal yeah i know and it's it's not unfortunately now we're in a position where
05:49where anyone who is building in the space they'll they'll come to us just because we have a great
05:52audience and they want to get that exposure but or just ask us for feedback we're seeing a lot of
05:57just real estate operators building internal tools and yeah they say oh you know this is great and i want
06:02to that's what i've been doing and i've thought about like maybe i should make this into an app but
06:06then i think everybody's doing this like they're what i make is not going to be it's unique to my
06:11business but it's not going to be uh packageable um into something or i just don't feel like it
06:17would be worth packaging it into something that other people are using because of the
06:21proliferation of the ability to make these type of apps yeah anyways go on well but i mean you bring
06:26up an interesting topic i think real estate folks generally are just builders and and we're going to
06:31see a lot of them try and build these internal tools and uh some will be successful some won't
06:36um but for example i was talking with an operator yesterday they have about 8 000 units and
06:41they built a centralized command center just started rolling it out to the team um but what
06:46people don't realize is that it's really really hard to to build these tools i mean in a second you
06:52could build an interface and it looks all sexy but the second you roll that out to a team or
06:57actually
06:57start using it you're going to realize there's so many edge cases and issues and things that come
07:02up and there's real engineering that needs to be involved with the connections is where that's
07:08it's like freaking harder than it should be i feel like to get the apis connected and like to get
07:14your diet your super base or whatever you use all the things working together yeah no exactly but but
07:20we're going to see a lot more of that and just like with any other technology it's like there's going
07:24to be groups who figure it out there's there's groups that won't um but yeah i think on the topic
07:28of tools there's a lot of really interesting ones and there's a lot of garbage yeah yeah a lot that
07:34are
07:34just technically wrappers is what we call them right where it's just layered on top of chat gbt
07:39it's just chat gbt yeah and there's and there's no moat and within seconds now i'm sure you would
07:44agree it's very easy to tell those types of tools but um there's also a lot of really interesting ones
07:50um you know and i have a i have a framework for evaluating these tools but uh you should know
07:55pretty quickly after looking at a a tool or demoing it right if that if if this is something i
08:02have
08:02access to will that translate into you know measurable uh growth for our business right
08:09whether that's revenue whether that's more deals to analyze and close whether that's a property
08:13manager being able to manage more units as a result of having it so um like that to me is
08:20number one
08:20anytime i'm looking at a tool just because um i think a lot of people have like subscription fatigue
08:26too and they're pretty tapped out and seeing all this stuff it's like holy crap man twenty dollars
08:31here twenty dollars here twenty dollars here it just adds up yeah and like you could accomplish so
08:36much with the general purpose tools right so if you're seeing a vendor promise you hey this is going
08:40to save you more time or make your life more convenient like claude or chat gbt could do that
08:44yeah right and uh the thing is i heard um i think it was alex ramosi said this like if
08:49you
08:50if you don't have data like if your company does not generate data then you don't you can't make an
08:55ai
08:56like there's uh if you're just all other use cases are really just ai on top of it's just it's
09:03just a wrapper like you said um so you need to be you know ai needs to be trained on
09:06something and so
09:07you can't really make an ai unless you're actually um sitting on data um and on on that i mean
09:14a lot
09:14of the tools that i've seen that i that i currently use um even for for data themselves like i
09:19use
09:19property radar to to create lists for some some use cases um they have ai tools you know all
09:26these major platforms are building ai tools within their platform um and it's kind of making the
09:31tools that already exists more more effective more uh um uh yeah effective i guess is the uh the word
09:38there um so give me like maybe two apps that you feel like you have seen uh just recommended over
09:46and over again by people out there um in cre uh and and what they're used for yeah well look
09:52i mean
09:52everything's kind of role specific commercial real estate's 30 plus trillion dollars it's so wide and
09:57deep and there's so many different roles um but like for brokers for example i think terracotta is a
10:02really interesting prospecting tool right i'm most bullish on on the tools that kind of meet you where
10:07you already are and allow you to do what you're already doing that much better right not looking to
10:12replace anything that you do or hey stop doing what you're doing come learn our tool and abandon your
10:17way of doing things like that that to me no go right so terracotta for example it allows brokers
10:23to to cold call more do it more efficiently um prospect better um and so all around just an
10:31interesting platform in that sense right but then you look at like developers for example um and
10:36prophetic uh is a great platform um you know a lot of national home builders just started using them
10:42but for acquisitions and prospecting it's it's a no-brainer uh it's incredible right like it is
10:49so clear when you when you demo a tool like prophetic that it translates into you doing more
10:55deals as a result of having it like it's just it's clear um uh so and and there's other ones
11:01like
11:01that there's acres.com there's pillars pillar.codes um and funny enough i was talking with a buddy of
11:08mine who sources data center deals at jll and he's like dude thank you for putting me on pillar.codes
11:14like i found a site and it's one of the biggest sites that i think i'm ever going to close
11:18and it
11:18all came from pillar.codes um so great platform but but again like there is no shortage of tools
11:25lev uh capitalize.io henry they they build you know purpose build offering memorandums for brokers
11:34um there's so many of them seriously um yeah yeah like i'm a little overwhelmed but each week my
11:40partner and i we we release a demo of a new tool um every wednesday and you know we just
11:47released one
11:47this week it was an ai plan checker so um being able to submit your construction documents to the ai
11:53having it look at constructability issues coordination issues because these bureaucrats i mean what they're
12:00going to do is they're going to take your plans they're going to look for any and all reasons well
12:03it depends where you are but where you and i are are washington and california for sure they're going
12:07to look for any and all reasons to kick back those plans and make your life a living hell we
12:12got carry
12:13costs right we got uh interest on on the mortgage we have to pay architects and engineers and property
12:19taxes and so um you know weeks go by all of a sudden you're thirty thousand dollars a month you're
12:26paying and it's like holy crap that stuff adds up so ai plan checkers that's all interesting but
12:31no shortage of tools um yeah but there is one one area that i have been um like so my
12:40my kind of what
12:41i use now kind of what i've settled on is i just use claude um that i use it for
12:45pretty much everything
12:46and i i've connected it with a lot of different uh things and that is what i've kind of settled
12:51on but
12:51i've really really wanted to get um the buzz word is kind of agentic ais or voice ais to work
12:59for my
12:59business and i just cannot get behind it yet um i've wanted it to be able to you know take
13:06inbound
13:06calls really well for uh for sales uh for you know lead gen and that kind of stuff and i've
13:11listened to
13:11calls i've called it myself and i i'm not convinced it's it will do as good of a job as
13:17a human
13:17um what do you see in the in both agentics or taking somebody's role and actually like um you
13:24know doing the the whole workflow and with voice ais being able to speak to somebody and uh and have
13:30it you know work that well yeah well look i think the whole idea that ai is going to replace
13:35people
13:35is very much exaggerated like very much exaggerated and i think in the last few weeks like we're
13:42you're seeing a lot more of it like people questioning hey are we getting the roi and seeing the
13:47results from this absurd amount of spending that we're putting into this stuff so um i'm a little
13:54i'm i'm more bullish on the boring uh repetitive administrative things that we do where ai is going
14:01to have really tangible roi um but but for anyone just watching this right it's really important you
14:07define what ai success looks like for you and you establish a baseline and have measurable kpis for all
14:12this stuff right back to what i'll say is it more revenue am i looking at more deals uh can
14:17i abstract
14:18a lease quicker can i underwrite a deal quicker right like you gotta have this stuff so you can see
14:23just because there's so much false productivity that's happening with these tools and people
14:27don't realize it they get caught up in this oh this is so cool like i'm being super productive
14:31and efficient without really knowing if they are or not so um and i you know i spoke with an
14:36investor
14:37the other day and he comes to me and says hey i want an ai agent for you know sending
14:41emails to
14:41brokers i'm like dude use instantly it's an email marketing platform like you don't need this crazy
14:46ai agent like so again people are just chasing these shiny new tools and like really looking for sexy when
14:53it's a lot of the boring uh stuff where like that's where you find the most roi from so that
14:59that's on
15:00that um also on that too it is so incredibly difficult to implement this stuff in a meaningful way
15:06especially for organizations yeah yeah it is like so hard so incredibly hard on that note i say you
15:14mentioned instantly so i try um have attempted to uh offload some workflows uh on the lead gen side
15:22uh to ai but um you there's so many different handoffs that need to happen between between tools
15:29like you mentioned instantly you don't need it instantly works great and what you need is for ai to be
15:34able to get data put it into instantly write the script start the campaign respond to incoming
15:40um emails and do all the steps simultaneously and getting that workflow to uh to work just to just
15:49to be effective is um a lot more difficult than it seems and uh so i'm kind of on the
15:56intel ai can
15:58i mean i know it can take over your computer i use cloud co-work a bunch but until it
16:02can do that
16:04um i don't really know how to how to put it successfully or just kind of until we reach agi
16:08or so you know that's kind of like general intelligence uh i just don't see it replacing
16:13people right well but instantly has a lot of those capabilities you can query hey i want leads for
16:18commercial real estate great you get them and then hey i want to set up sequences for this and the
16:23ai
16:23does all that right so instantly can do it uh and and to that point as well there's there's a
16:28lot of
16:28stuff which you as a human could do so much faster than ai and so you know where ai becomes
16:33especially
16:33powerful is by doing a lot of different things at once and like instead of doing one thing it could
16:38do 10 type 10 things but what i'm seeing a lot of people do is like they'll use cloud co
16:42-work for
16:43exactly what you just described right like look for leads and then do this and they're sitting there
16:47watching it and like not doing anything else productive at that point it's like dude if you just did
16:53that yourself you would have saved an hour of time right you've seen co-work in in manis for example
16:59use your browser watch though it is no it is but that that that's where it's like you know like
17:04let's
17:05just get real right like what are the numbers actually say so yeah you know i'm a big proponent
17:09on all that to your point about voice ai like look i think you and i live in somewhat of
17:14a bubble
17:14right like we're online and the majority of people online and if an ai called them like they would know
17:19in a second like oh god i don't want to talk to this ai but then there's like the 90
17:23percent of
17:23people who are outside of this bubble guys like my dad for example just classic old school real estate
17:29guy like i don't know if he would know if if an ai called them um or not but but
17:36you know to that
17:37point like i'm really um i'm trying to solve it myself but i'm really interested in the speed to lead
17:44um aspect to all this right and i think ai allows us to to do that much better right like
17:52if an
17:52inbound lead comes in voice ai text ai right hit them right out the gate because that's when these
17:57leads are the hottest yeah and so you know using tools just traditional automation tools like zapier
18:02with a voice ai uh capability or there's a lot of texting ai platforms that are out there like
18:09again like that that doesn't sound sexy but like that's where there's real
18:13like benefit right it's like speed to lead and i think ai could really help with that
18:18yeah and what what we've kind of settled on um for inbound is we uh i use call rail and
18:24so we put ai
18:25in the sequence um and so it does ring you know the a human first and if that person doesn't
18:32answer
18:32then it goes to ai and so where it it kind of captures you know where otherwise they would have
18:39gone to voicemail or you know they wouldn't have had that touch um now they get a touch even though
18:43it is ai they might not like that but at least they get they get that touch point um with
18:48the
18:48company um you know be it ai or not so yeah i definitely feel like they're the speed to lead
18:52thing is um is a good call out um there are so many more topics we could go into on
18:57this uh and i you
18:59know i would love to dive into all of them unfortunately we have run the clock down we are closing
19:03in on 20 minutes so i have to push us into the quick question round are you ready bring it
19:07on
19:08all right starts with education it could be any form could be a book you've read movie you've seen
19:12conference you've been to mentorship program you've been a part of anything like that i just need two
19:17recommendations one for general life wisdom and then one for real estate whoa okay um all right i
19:22mean look you youtube like i'm a big youtube guy like get get on there um watch i mean my
19:29garage
19:29door broke the other day on youtube hey how do i fix this sort of thing like don't be afraid
19:34of
19:34youtube there's so much you could learn do you have a specific channel to call out um wow man no
19:43but
19:43maybe the ai for cre collective there you go there you go um and then the second one is what
19:52was the
19:52second question um uh real estate real estate specifically um i i really enjoyed reading uh
20:00steven schwartzman's book um i actually forget the name of it though um he's he's the ceo and
20:06chairman of blackstone yeah i forget the name of it you kind of got me on the spot here i
20:11let my wife
20:12do the reading for me i don't really read a lot of books but uh but what it takes there
20:16you go
20:17that's the one incredible incredible book nice i have not read i've heard of it um i'm gonna have
20:23to pick it up because i do like uh i feel like especially with blackstone that'd be a really
20:27interesting interesting read incredible yeah uh i'm sure they have an audio book because that's how
20:33i like to do that kind of stuff so i'll have to get that and when i do my freaking
20:3770 billion mile
20:38run tomorrow i'll have to listen to that one that leads us leads us to the next question this is
20:44for
20:45your younger self uh let's go back to the jake who's just getting started out so many years to go
20:49go back to him look him in the eye give him one piece of advice moving forward think bigger just
20:55life's too short absolutely swing like you've never swung before in your entire life what are you afraid
21:02of yeah nothing to lose and that uh that type of sentiment has been echoed across so many episodes
21:09um your episode 680 something and anytime somebody says something like that we like to kick it back to
21:14you the listener if you have not get got started in real estate you're just consuming information
21:19go out there just get it done get any deal done doesn't matter what it is piece of land single
21:24family whatever go out there get your first deal done you will be thankful you did it today versus
21:29tomorrow um get that bull ball rolling uh leads us to the next question this is about the u.s
21:35it's a big
21:36place there is a lot of opportunity out there give me the single metro you're most excited about
21:41investing in today i think indiana in the midwest generally is uh is is something to uh to keep
21:52your eye on um i went to iu uh by the way just so just should call that out full
21:58disclosure generally
21:59generally pro business generally friendly friendly chicago bears by the way are now moving to indiana if
22:04you saw if you didn't see that today i did not big news there uh i think indiana is is
22:09a place to
22:10keep your eyes on for sure nice that's funny uh we do four episodes every friday and you are the
22:16third person today to say indiana which is funny um uh yeah i just closed my second deal in indiana
22:25indianapolis um i absolutely love uh love the area um yeah good fundamentals good kind of hub
22:31for the midwest uh great great metro to invest in yeah um leads us to the next question this is
22:39about
22:40lessons learned not every deal we get into goes the way we expect it in fact pretty much every time
22:45something goes wrong and that's when we get to learn a lesson so what was a deal that went a
22:49little
22:49bit sideways for you and then what was the lesson you pulled from it um so look on the development
22:56stuff what i could tell you is it will never go as it seems ever right i mean your construction
23:04budget
23:05add another 20 to it right your schedule add more time to it uh your timeline for getting your
23:10entitlements and permits with the city add more time to it um so you know just just be prepared for
23:16that have a contingency and um just accept the fact that that will happen in everything that is supposed
23:25to go wrong will go wrong i assure you i promise you i am certain about it um and so
23:32you definitely
23:33need to be prepared for that um pre-construction though as it relates to all that is is it's boring
23:39right and again back to the whole boring stuff but it is just so wildly important right planning all
23:46that out um having you know plan b plan c lined up really understanding how the project's going to
23:55look uh what it all entails just it it is incredibly important yeah yeah i i am not a developer
24:02i do not
24:02have a lot of building experience but um we you know i've had to deal with permitting and um the
24:08city
24:08and government on a few projects that i've been on and man i don't get why they're so slow it
24:13is
24:13ridiculous why it takes so long to get things done there should uh there should be i don't know i
24:19have
24:19no solution but it is a problem they want to make your life more difficult yeah that's the answer
24:24all right um that leads us uh actually well i'll ask it anyways um this is a question about ai
24:32it's new
24:32and it's here to stay you know a lot about it um what is the uh the biggest impact that
24:38ai has made
24:39on your business today yeah that's a good question um i think being able to leverage data
24:49we couldn't previously has has paid dividends right i mean we're all sitting on a gold mine of data
24:56whether you believe it or not i promise you just look at your emails alone right however long you've
25:00been in business every loi you've responded to every deal you've under in every market analysis
25:05all this information that just lives in this graveyard of your email right and so being able
25:11to use ai to access that data and that that doesn't even take into account you know in your
25:17in your google drive or your dropbox or you know the text conversations and and in call notes right
25:23every every conversation now we could we could you know transcribe and be able to use that data so
25:29for me it's just been about unlocking a a level of information that goes so deep and is so important
25:39and you know being able to pull insights from that it's compounding like crazy yeah yeah actually on that
25:47note um something that i will be making a video on shortly but that i've been doing with my own
25:52um
25:52properties for each individual property and i recommend you guys do this for for yours so for my mobile
25:58home parks rv park self-storage facilities what we're doing is we are um firstly for our our property
26:04manager sinks we are obviously getting the the transcript from those so all the conversations
26:08we have about the property are are kept in a database and then we're downloading all the data
26:13from the the crm system from from the property management system like buildium or um at folio whatever
26:19we're using we also get the call rail data um that we have from you know call rail all the
26:25calls
26:25coming in and out and then we also get all the financial data your pnls your um your your accounting
26:32uh everything your transcriptions everything's coming in we put that into clod and then we have
26:37it tell an investor story and and give us ideas on where uh you know things that we're not seeing
26:43that
26:43we should be taking um taking into consideration it is crazy what this pulls out um things that you
26:48that weren't really on your radar uh but because it can collate all this data and just kind of take
26:53it together and and synthesize it into something that is digestible it's huge when you're looking
26:59on a property by property basis um anyways with that pushing us into the very last question this
27:06is for the listeners you've given us a lot to think about i'm sure people want to reach out get
27:10in
27:10contact with you this is a two-parter where can they find you and then what can they expect when
27:14they
27:14reach out yeah uh find me on linkedin jake heller i'm super active almost at 20 000 followers help me
27:20get there please uh ai for cre collective.com is the website um you can reach out to me too
27:26at jake at ai for cre collective.com uh happy to help happy to be a resource we're really at
27:32the
27:32forefront of all this stuff and just have so many incredible conversations so i think we have a really
27:37unique perspective always happy to help them perfect i'll put those links in the show notes so if you
27:42guys want to reach out all you got to do is click the little more in the description it'll pull
27:46down
27:46that full description and in there you can find jake's links all right man that wraps it up thank
27:53you very much for hopping on the show thanks for having me absolutely for everybody who's with us
27:58today thank you guys for showing up you are the reason we do this so if you guys have any
28:02questions
28:02reach out to me gabe at the real estate investing club.com if you guys want to support the show
28:07just
28:07leave us a comment review anything like that other than that i hope you guys have a great week
28:11keep rocking real estate and i look forward to seeing you on the next episode
28:22here we go
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