Join an active community of RE investors here: [https://linktr.ee/gabepetersen](https://linktr.ee/gabepetersen)
0:00 Welcome & Guest Introduction
1:12 From Realtor to Real Estate Investor
3:30 First Flip Lessons & $500K Deal
6:05 Scaling a House Flipping Business
9:10 Market Shifts & Risk Management
12:00 Transition to Wholesaling Strategy
15:20 Building Teams & Systems for Scale
18:10 Lead Generation That Actually Works
22:05 Mistakes to Avoid in Real Estate Deals
26:30 Using AI to Grow a Real Estate Business
REAL ESTATE INVESTING STRATEGIES THAT ACTUALLY WORK 🏡💰
In this episode of The Real Estate Investing Club, I sit down with Brian Tran, an experienced real estate investor with over 100 flips and an $8M rental portfolio, to break down actionable strategies for scaling in real estate investing. We dive deep into house flipping, wholesaling real estate, and how to build systems that allow you to grow without burning out. If you're looking to achieve financial freedom through real estate, this episode is packed with insights you can apply immediately.
FROM REALTOR TO FULL-TIME REAL ESTATE INVESTOR 🚀
Brian shares how he transitioned from being a real estate agent to becoming a full-time investor after realizing the massive income potential in flipping houses. His first deal alone netted nearly $500,000, proving that real estate investing can outperform traditional commission-based income when executed correctly. We discuss the mindset shift required to move from working in the business to building scalable systems that generate consistent profits.
HOW TO SCALE A HOUSE FLIPPING BUSINESS 🔨📈
Scaling in real estate isn’t about doing more work—it’s about building better systems. Brian explains how hiring the right general contractor, standardizing renovation designs, and focusing on deal flow allowed him to scale efficiently. We emphasize why finding more deals is the most important factor in growing a flipping business and how simplifying processes can dramatically increase your speed and profitability.
WHOLESALING VS FLIPPING IN TODAY’S MARKET 💡
With changing market conditions, Brian reveals why he shifted from flipping houses to wholesaling real estate. We discuss how to reduce risk, protect capital, and still generate strong returns by assigning contracts instead of taking on full renovation projects. This is especially relevant for investors navigating uncertain economic conditions and looking for safer strategies to stay profitable.
#RealEstateInvesting #HouseFlipping #WholesalingRealEstate #FinancialFreedom #PassiveIncome
Want to learn more about our guest? Connect here: brian@fiftyhills.com
Want to learn more about the REI Club Podcast, how to invest with Gabe at Kaizen, or join our community of active real estate investors on Skool? Visit the podcast website at https://www.therealestateinvestingclub.com
or click here: https://linktr.ee/gabepetersen
0:00 Welcome & Guest Introduction
1:12 From Realtor to Real Estate Investor
3:30 First Flip Lessons & $500K Deal
6:05 Scaling a House Flipping Business
9:10 Market Shifts & Risk Management
12:00 Transition to Wholesaling Strategy
15:20 Building Teams & Systems for Scale
18:10 Lead Generation That Actually Works
22:05 Mistakes to Avoid in Real Estate Deals
26:30 Using AI to Grow a Real Estate Business
REAL ESTATE INVESTING STRATEGIES THAT ACTUALLY WORK 🏡💰
In this episode of The Real Estate Investing Club, I sit down with Brian Tran, an experienced real estate investor with over 100 flips and an $8M rental portfolio, to break down actionable strategies for scaling in real estate investing. We dive deep into house flipping, wholesaling real estate, and how to build systems that allow you to grow without burning out. If you're looking to achieve financial freedom through real estate, this episode is packed with insights you can apply immediately.
FROM REALTOR TO FULL-TIME REAL ESTATE INVESTOR 🚀
Brian shares how he transitioned from being a real estate agent to becoming a full-time investor after realizing the massive income potential in flipping houses. His first deal alone netted nearly $500,000, proving that real estate investing can outperform traditional commission-based income when executed correctly. We discuss the mindset shift required to move from working in the business to building scalable systems that generate consistent profits.
HOW TO SCALE A HOUSE FLIPPING BUSINESS 🔨📈
Scaling in real estate isn’t about doing more work—it’s about building better systems. Brian explains how hiring the right general contractor, standardizing renovation designs, and focusing on deal flow allowed him to scale efficiently. We emphasize why finding more deals is the most important factor in growing a flipping business and how simplifying processes can dramatically increase your speed and profitability.
WHOLESALING VS FLIPPING IN TODAY’S MARKET 💡
With changing market conditions, Brian reveals why he shifted from flipping houses to wholesaling real estate. We discuss how to reduce risk, protect capital, and still generate strong returns by assigning contracts instead of taking on full renovation projects. This is especially relevant for investors navigating uncertain economic conditions and looking for safer strategies to stay profitable.
#RealEstateInvesting #HouseFlipping #WholesalingRealEstate #FinancialFreedom #PassiveIncome
Want to learn more about our guest? Connect here: brian@fiftyhills.com
Want to learn more about the REI Club Podcast, how to invest with Gabe at Kaizen, or join our community of active real estate investors on Skool? Visit the podcast website at https://www.therealestateinvestingclub.com
or click here: https://linktr.ee/gabepetersen
Category
📚
LearningTranscript
00:05all right we are back with another episode of the real estate investing club i hope you guys are
00:11having a great week great day wherever you are and whatever day it is for you as always on the
00:17podcast it is friday so we're bringing that good friday energy to you and it's nice and nice and
00:22cloudy here in seattle so i am i've said this over the past couple of episodes but i am looking
00:26forward to spring i got all my newly planted trees on the side of my uh my property here and
00:32they're
00:32about two and a half three feet tall and i've sprinkled them with that uh that miracle grow
00:37stuff so i'm looking forward to spring they're going to sprout up and we're going to have a
00:40nice security fence but on the other uh on the other topic here we got it's a good day for
00:45a
00:45second reason because we got brian tran with us on the show from cash flow properties brian has done
00:50over a hundred flips he has an eight million dollar rental portfolio he's also the host of winner's
00:55club podcast a lot of experience to jump into i'm excited to uh jump into it brian thanks for
01:01hopping on well i appreciate it you know and we were talking a little bit on uh before the show
01:05started and i gotta get to your level man i gotta go back into investing into more real estate eight
01:09million just sounds small when i hear about this strip club that you just bought this storage facility
01:14i gotta get into the strip club game and reconvert those businesses so so we haven't closed on that one
01:21yet i haven't i haven't disclosed it but yeah uh we'll get into it later we'll get into it but
01:25you
01:25know what there's no way they're gonna find out where it is anyways there you go all right uh yeah
01:31so tell us how i don't you got a lot of experience you've done tons of flips um how'd you
01:35get into
01:36real estate in the first place yeah i actually started off as a realtor about god i think i want
01:40to say 12 years ago i renewed it three times the license and um you know you kind of started
01:45working
01:45with investors and then one day um i sold this investor a property we flipped the property i did
01:50all the work i was just the listing agent at the time and i remember seeing i made 25 000
01:55high price
01:56point and i was ecstatic i'm like 25 000 let's go and then you can look at the hud statement
02:01and i'm
02:02going all the way down and i see this guy made 250 000 and i'm saying wait a minute did
02:07he really do
02:0810 times more work than i did i don't think so you're right i did i was slaving away at
02:12the open
02:13houses i was doing all of it and then it the light bulb clicked i was already you know at
02:17the time
02:17when you list the property you already do all the work sometimes you're managing renovations you're
02:22painting it you're you're swapping out the flooring etc and i said you know what i can probably do this
02:27too and i'm the kind of guy where uh i thank god every day that he didn't make me the
02:32smartest person
02:32in the room because what tends to happen when you're the smartest is that you get analysis paralysis
02:37i'm more of a shoot and then try to aim and that's exactly what happened and long story short
02:43i found this property in bernal heights san francisco i bought the property for a little
02:46shy of a million dollars and i made every mistake in the book i took a little bit too long
02:51i managed
02:53a project a little bit too meticulously right um i was picking up materials doing everything that
02:58i tell my people not to do today long story short that delay actually helped me out a lot because
03:04the market in san francisco just kept going up and up and up and up i walked into the uh
03:10the deal i
03:11was supposed to make around 250 i know it's a lot it's a good chunk of change san francisco is
03:16a great
03:16market to flip in back then and then long story short we ended up selling it for 250 000 more
03:22than
03:22the last comp so 1.5 to 1.75 i cleared a little shy i would say like right around
03:29500 000 and i was like
03:32okay let me think about this in order for me to even get a gross uh commission of 500 000
03:40i'd have
03:40to sell close to 20 million dollars and i'm like that's equivalent to 20 buyers or 20 sellers and i
03:47was like this is much easier and that's with all the mess up and so long story short i go
03:52roll in and
03:53i'm just starting to um you know acquire more flips and and that kind of snowballed down the um
03:59this real estate journey that we're in right granted the margins are getting tighter the
04:04margins are getting squeezed and so you have to do more volume but at the end of the day i
04:08personally
04:09think that flipping real estate and all the other things that we do is a lot easier than being a
04:14realtor yeah absolutely and it's it's funny that you uh that you said um you know the first deal you
04:20did you you you learned all the mistakes you were doing it yourself um i so i got it i
04:26think the first
04:27thing i did in real estate i was i started flipping houses and it was 2014 and i distinctly remember
04:33um me and my buddy bought this house and we were doing all the work ourselves and so i remember
04:38walking through there was we had to do electrical work we were an electrician so we had to hire that
04:42out and i was walking through with the electrician and he was looking at the uh the um the tile
04:48work
04:49which we had done and he was looking at it and he was like man whoever you hired to do
04:52this tile work
04:53you should fire them they were horrible and we were just like well yeah that was uh that was us
04:57so
04:58that was the lesson uh lesson for me that uh especially for flipping you know don't do the
05:02work yourself you know that's one thing that i'm very very meticulous on it's the tile work because
05:07that's where i mean i think some people don't care but i am so like i look at that if
05:12my tile's
05:12uneven or the grout line is not even i get pissed and i make them rip it up but um
05:18i'm glad you fired
05:19yourself uh but let's let's go into that i mean you've done a ton of flips since then um that
05:26was
05:26that was your first deal and it's only been going up since then flipping is a really really hard
05:31business to get into it from my experience you know i've done it myself and i know that there's
05:35a lot that goes into it um so you really do need to systematize it any flipper who's done any
05:41you know
05:41a good volume of uh of deals they have these systems down so let's talk about that how did you
05:46scale
05:47um your flipping business yeah it all starts with deal flow um believe it or not that's probably the
05:52most important thing most flippers uh don't make what they want to make because they don't buy enough
05:58deals and so luckily i came from a real estate background i was already being i was already a
06:03realtor so i knew how to leverage my realtor relationships buy things off markets deal with
06:09wholesalers and and the whole nine and so what i realized very quickly was that i don't need to be
06:16on
06:16the job site and so i was mainly in charge of finding the next deal and so rather than um
06:24just
06:25subbing everything out which you can save money by subbing everything out um i just hired a gc and a
06:31gc
06:31will typically charge 20 to 25 percent more than if you were to sub it out yourself but i knew
06:38that if i
06:38can just get them to manage a project and get it done to my expectation and i can find the
06:44next deal
06:44i'll make up that 25 all day any day and so that's what i really did i found a good
06:49gc partner and that
06:50was the first kind of system that i put in place and that's what i advise any newbie to do
06:55right like
06:56you still want to check up on them on the first one or two projects to make sure that they
06:59are doing
06:59things to your standard the tile work is good all right and um but after that if you if you
07:05build a
07:05long-lasting relationship they know exactly how you want things done and they just go when they do it
07:09and you can just keep finding the next deal negotiating the next deal and so on and so forth
07:14and then i started to just kind of piece it together um you know hired a project manager
07:19that was the next thing to manage the contractors another very simple sop that we did was that all
07:25my flips look the same and this is san francisco this is where um average sales price is one seven
07:31even in my two million plus properties that we're flipping they relatively use the same tile
07:36and i go to floor and decor um i think it only matters when you start going into the five
07:40million
07:41and up and that's not where i flip because then now the buyers are very very uh meticulous they
07:46they want the name brand tile they want the story behind that material and so i don't really venture
07:52off that way and um so it's just simple my my contractors know what tiles we use how i lay
07:57them
07:57how i set them what's the offset and again it just makes my life easier so that i'm not worrying
08:02about
08:03oh my god did i tell them to do it this way did i tell them to do it that
08:06way it gets too
08:07complicated at that point right and a lot of other flippers they give me a lot of uh i can't
08:13cuss on the podcast but you know they they give me a lot of issues they're like your stuff look
08:17all the
08:17same and i'm like but i still make the same money yeah i don't care i'm not i'm not an
08:22artist i'm not
08:23a designer that's not what i do i need to make things simple and easy the buyers don't care they
08:27don't care that the house that i flipped in the next neighborhood it looks exactly the same
08:31like doesn't matter right yeah and then you know from there i'm not gonna lie to you we we started
08:39venturing off into wholesaling um and so believe it or not we're actually wholesaling more than we
08:44flip because um my thing is i'm always assessing risk now that we have this thing that we built right
08:54in the beginning you need to make as much money as possible now that we have kind of like this
09:01this nest egg you actually i i'm now figuring out like okay do i need to make all the money
09:07or do i
09:08want to make it consistently and safely and that's what i'm kind of doing right now and i i i
09:14would say
09:15my decision to do so is pretty spot on given what's going on in the macro economy right now and
09:22um i had
09:23to talk with my team last quarter q4 i said guys let's halt buying all these projects and that's
09:31actually just start dispoing them out and and wholesaling them out and if we can make 51 percent
09:37of what we would have made flipping this thing you let it go and they were like why brian why
09:43we're
09:43leaving so much money on the table and i said you know i looked at the market and i said
09:47okay we're
09:48really in a bubble i'm in the bay area so we're powered by silicon valley this ai boom is
09:52really helping us out but then i look at the job market and then i look at the gdp and
09:57i see that
09:57the gdp is going up and then we have a negative uh employment rate right now i think if you
10:03just saw
10:03the new yeah it's like 29 000 or something like that yeah yeah it's bad and i you know even
10:08on a
10:08local level i'm talking to my friends and they're getting laid off and now i'm thinking okay hmm
10:14those are our buyers yeah and so if my buyer's pool is shrinking my margin is probably going to get
10:20squeeze and so if you know our flips even though my crew gets in and out fairly quickly you know
10:24even kitchen bathroom uh like for like we usually get in uh the work done about three months marketed
10:32the fourth month etc i'm like okay if i buy everything in december what does april look like
10:37and in my mind it just wasn't worth the gamble and so i said we're gonna stop and then i
10:44don't know
10:44now we got this this uh this thing going on in the middle east we got oil prices going up
10:49and i'm
10:49like i you know i don't know how this is going to play out but i i feel pretty good
10:54that i don't have
10:5410 projects going on right now with hard money eating at my um knocking on my door every single
10:59month yeah yeah no that that makes a lot of sense there's i mean there's a lot of uncertainty
11:06um out there right now in fact just the last guest that we had on um he's a big multi
11:10-family
11:11guy and he was saying that the like blood is in the water and the next next what do you
11:15say 18
11:15months or something like that it's just going to be um kind of a shit show uh you know i
11:20i never like
11:21to predict or try to predict the future because i just never know what's actually going to happen
11:25but it is uh it's interesting to hear that the sentiment kind of um everybody's aligning on what
11:30they feel like the next year or two or is uh is going to pan out um yeah that it
11:35was that if i'm right
11:38then i would be stress-free uh the company will still be afloat i still have a crew out there
11:45and
11:45people out there that rely on me to make a living they'll be paid they'll be fed their family will
11:50be fed if i'm wrong and economy booms okay i stand to not make another 500 to 750 000 that's
12:00okay i'm
12:01all right i'm good with that i can live with that yeah yeah it really depends on your risk profile
12:06like
12:06what are you willing um what kind of risk are you willing to take and that's why you get more
12:10money
12:10on the flip is because you're taking more risk and the more risk there is the more money you should
12:14be
12:14making but sometimes it's better just to take less money and have less risk um so going back to i
12:21mean
12:21you've already talked a little bit about your flipping process you had a really good gc partner that you
12:26partnered with to get the deals done i'm sure you vetted a lot to find that guy i know i
12:30know that when i was
12:31doing flips i had a hard time finding a good gc to work with um but you got that in
12:35place you got
12:36your your um project manager in place and then you kind of standardized your design uh somebody i know
12:43here in the seattle area who does tons of flips um that's one thing that he he told me about
12:47and i i
12:48don't i didn't do flips at the time and i don't do them now but um he was talking about
12:52how he had his
12:52buy sheet in every single house he used the exact same buy sheet same same you know kitchen sink
12:58same same tile same paint color the exact same house every single one that he did um because it
13:04just standardized things and it makes it a lot quicker um so yeah i i think that's a that's a
13:09really good tip i wish i had known when i was doing flips it's a really good idea instead of
13:14designing
13:15every single thing to uh to the i don't know an individual standard i guess um but you mentioned now
13:22you're more focused on disposition on on wholesale um so let's talk about that that is what you're
13:27focused on right now that really relies on a good uh um lead flow good dispo side and then also
13:34good
13:34lead flow dispo you're building up your buyers list lead flow you're out there you're getting
13:38you're talking to sellers you're getting them on a contract so um the hard part about wholesale you
13:43know i've done wholesales myself and the hard part is finding the deal yeah tell us about that for you
13:48guys what is your process and what are you finding works right now at the end of the day when
13:52it
13:52comes to wholesaling is that you need money to spend on ads that's the truth with flipping you
14:01can probably get away with it because you know you can work you can buy from a wholesaler you can
14:04buy
14:04from a fellow realtor and there's really no upfront costs when it comes to like trying to get the lead
14:11but with wholesaling to do it right and to do it at scale you definitely need to allocate a good
14:18size budget now i'm in the bay area where our average app it's about 10 000 spend to one contract
14:25right so you can imagine that it's that's not bad considering i mean i mean i mean i'm sure your
14:31wholesale fee is 50 average about 50 to you know sometimes we hit 100 000 on some of them but
14:38i would
14:38say average about 50 yeah right so that's still i mean that's um you're getting that's five to one
14:44in terms of the one if you do it on your own of course but i don't i try not
14:48to do all the tasks
14:50and so to give you guys a little breakdown of our little wholesale team we have acquisitions
14:55our acquisition specialists those are the guys that call the leads go out on the appointments go belly
14:59to belly and get the contract signed and so those guys are typically on a 20 to 30 commission
15:04of whatever the fee is our disposition uh once we get the deal into contract their job is to
15:11either go on investor lift or investor base and then they need to find the buyer um they get 10
15:17and so if you if you do the math there 30 to 40 of the the fee is gone right
15:22and then i gotta factor
15:23in that ten thousand dollars that i spent and so really what's left is about you know i would say
15:28give or take 30 profit per transaction yeah again i'm not i don't need to eat the entire pie and
15:36let me
15:37tell you why um i'm learning a long speed today it's a little chilly too but i have a scar
15:41that runs
15:42from here to my arm and then it cut up inside as well um that happened november 2024 i was
15:50gone for the
15:51whole month of november in the hospital um yeah terrible um i couldn't get out i couldn't work
16:00and luckily i built teams and and processes in place that everything ran smoothly and when i got
16:08out i think i had two options and and my my team jokes with me all the time they say
16:12this guy is
16:13either going to slow down or he's going to speed the f up i don't know how to slow down
16:19i i just it's
16:20just not in my blood my parents are immigrants they left the vietnam uh war and and so they came
16:25with nothing i'm not slowing down if they sacrifice everything for me to be here today i'm not wasting
16:30that opportunity so i came out and i said okay we're gonna hire more people we're gonna put in
16:35more systems and processes i'm gonna still show up every day i work i'm in the office monday through
16:40friday saturday and sunday i'm with the kids and stuff like that but i'm showing up and i'm building
16:45this thing out because i want to build something that doesn't need me and that's why i'm okay making
16:5230 margins or even 25 margins i know it sucks because in you you want to make 100 but the
16:58thing
16:59is is that then then you're responsible for 100 and if anything happens again i'm 30 i mean this
17:07happened when i was 32 something you know around there and so i was young and i was healthy like
17:12i
17:13was in shape you know blood work everything good and it happened to me so i'm like what happens when
17:19i'm 40 50 60 like i'm not gonna depend on just myself to produce the income anymore right and
17:26so that's my that's my philosophy just just build it right you need to have a team and you know
17:32at
17:33the end of the day you you can actually make more with the team than doing it by yourself it
17:37just takes
17:38time yep yeah it's uh what is it's like a chinese proverb or something uh um you can take you
17:45can go
17:45fast i'm not gonna i'm gonna butcher it the idea is if you go alone you're gonna go fast go
17:50alone
17:50if you want to go far go with the team that's the problem is is that most people that i
17:55talk to
17:55and there's some flippers out here in my local area that make more than me before because when we were
18:01starting off same time they would make more because it was just one person one man they could
18:05do all the work and i was already kind of in the process of like okay i'm gonna bring on
18:09this person
18:09this person this person and you know it cuts into your profit but if you look at now i'm like
18:14dude
18:14guys i'm not stressing you know i don't go to my projects i don't have to the other thing is
18:20uh
18:20nobody for when i the way i look at businesses i like to i i enjoy doing it and i
18:25like to do things
18:26that that give me energy and not every aspect of a transaction does give me energy and so it's not
18:32only that you will make more eventually because you're building a team you're building a system
18:36you're going to do more volume etc etc it's also that you can focus your attention on the things
18:41that that really drive you forward um and that's you know that's one of the unspoken benefits of
18:46just being on a team is that you can focus on things that you're good at other people can focus
18:51things that you're not quite as good at and probably detract from your energy pool and so
18:56um yeah building a team it's one of the hardest things about about business in general i mean not
19:01just real estate just business but it's definitely one of the uh the it is the thing that will give
19:06you
19:06the biggest dividends in the long run um awesome man well hey i i just took a peek at the
19:12clock we've
19:12already run it down it's already the 20 minute mark uh so we got to move on we got to
19:17jump into
19:17the quick question round you ready yeah all right it starts with education it could be any form could
19:23be a book you've read movie you've seen mentorship program you've been a part of anything i just need
19:27two recommendations one for general life wisdom and then one for real estate general life wisdom i would
19:34say oh my god um the subtle art of not giving a f because sometimes we get too consumed in
19:40in what people think about us and all that stuff and we just get stuck and so i would say
19:44that's a
19:44good book with for personal for business i'm gonna i mean there's so many uh but there's two that's
19:52coming to mind but i'm just gonna go with rich dad poor dad it's so simple i i would just
19:55say that
19:56because that just unlocks the mind for a lot of people um but obviously today there's a lot more
20:01technical books for me that i i could recommend but yeah those are yeah rich dad poor dad it's
20:05been recommended many times on the show but it for good reason it gives you the uh it gives you
20:10the why as to why you should be in looking at real estate considering real estate um it's really good
20:15book i remember that was the first book i read and i read it in like one sitting and it
20:18really got
20:19got the fire going so uh moving us on to the next question this is for your younger self let's
20:25go
20:25back to the brian who was uh doing his first flip back in i can't remember what year you said
20:30but back
20:30in the day go back to him look him in the eye give him one piece of advice moving forward
20:35go bigger uh go much much bigger you don't need to have capital you should have raised money earlier
20:42you should have borrowed more from the hard money lenders you should have taken the construction
20:47draws um because then back then you could have bought probably three or four flips instead of just
20:53doing it one at a time and that was the early days nice uh yeah i would tell myself that
20:59same
20:59thing and i think what it's connected to for me is um i you know i don't want to speak
21:03to you but
21:04for me it was uh don't let fear stop you um the reason i didn't go bigger is because i
21:08was afraid i
21:09was afraid you know a hundred unit um mobile home park bigger number scared me i i was afraid to
21:15take
21:16on that that risk but um you have to go bigger i mean first of all there's more security in
21:21big
21:21um security if you're buying a small property doesn't matter what it is if you have one problem
21:26one issue that goes wrong the fixing that problem is going to take money and it's going to take all
21:31of your cash flow it's going to take all of the profit that you would have gotten from that deal
21:35but when you have a bigger bigger property sure things can go wrong bigger but generally smaller
21:41things are going to go wrong and you're going to be able to fix them with the cash flow that
21:44the
21:44property produces so um yeah love that sentiment definitely would have told myself that as well
21:49moves us to the next question this is about the u.s it's a big place there is a lot
21:54of opportunity
21:55out there giving me the single metro you're most excited about investing in today
22:01short-term quick cash california long-term somewhere i mean i don't i don't i'm just gonna put that i
22:10invest most of my portfolios right here in california i make it work i know it like the back of
22:15my hand
22:16but uh i also invest heavily in in states like montgomery alabama but i would say i make i still
22:22make
22:22more money here in california because i know it and when you know something you can't it's hard to
22:27lose yeah no i hear you um what what area of cal like what specific um city metro or sub
22:34market i'm
22:34right here in the bay area and so i invest i love santa clara county that's where a lot of
22:39the uh tech
22:40hub is and and so it's insulated very well rents are high but acquisitions are high but again you
22:46you translate from the flipping side i try to buy things that need work um and you know you typically
22:52can force equity and get this property for a deal if you can handle the construction and all that stuff
22:57nice actually i just looked at a deal at mobile home park um in bakersfield i believe
23:05yeah and uh i the numbers did make sense but i just looked into the metro and um
23:11um i it was i don't know there was something about it i think bakersfield's all farm but yeah
23:15well there's a military base in that area which does give it stability but um i ended up not going
23:21for it but yeah uh california i mean house prices there are highest they've got to be the highest in
23:25the country um it's uh so if you if you're doing wholesaling you're doing flips that's uh it's definitely
23:30a place to be um all right next question is about finding deals it all starts with getting in
23:37contact with the seller and pen in that purchase agreement um so what is your favorite way to
23:41generate leads and find new deals i know you already said ads so take us one step uh one step
23:47yeah if you're new and you want to get instant results fast just buy the paper i call it's called
23:53ppl paper leads just buy it from companies like uh i speed to lead or something like that you're going
23:58to you know buy it for 100 bucks 200 bucks 300 bucks but those are going to be people that
24:04raise their
24:04hand and said hey i want to sell my property that's the quickest way um because the other way
24:10which i'm going to tell you that i like will be um you know direct mail is very big for
24:16us but here's
24:16the thing in order to do direct mail successfully you need to actually buy data which is expensive
24:22your website better be pristine it better have reviews it has to have the bbb sticker so there's a
24:28lot more things that go into uh upping the chances of success for that but i would say eventually
24:33you probably have to build that out we're seeing a lot of results with direct mail and then i would
24:37say facebook ads are probably the the it's like um like the the gold mine right now but i don't
24:46know
24:46how long that's going to last interesting facebook i thought you would have said google ads but um
24:51facebook is what you're saying is google ads are very very very very expensive it yeah need a very
24:58big budget especially here in the bay area yeah yeah that makes sense huh yeah i don't have that
25:04pockets yeah the big guys here in my market they're spending uh well over six figures a month
25:12jesus christ i'm on your ads that's crazy on yeah and so you can't it you're just not gonna be
25:19anywhere near close if you try to put like 3 000 or 5 000 yeah interesting um but yeah what
25:26you said
25:26about uh having a good online presence is spot on and that is true it doesn't matter i mean single
25:31family commercial side you got to have a good solid um presentation people are going to look look you up
25:37they're going to try to figure out who you are um you need to have a website and uh i
25:41the coaching
25:42students that i have i always point them to lovable or any of those ai platforms out there it is
25:48so easy
25:48to build a clean looking website actually google anti-gravity right now um that's the pro it's called google
25:54anti-gravity it is uh it the websites it makes are just they're like it's amazing i don't know how
26:00it does it but the ai you tell it what you want and it'll spit out this website that looks
26:04super clean
26:05so if you guys need that professional um the professional look you don't know how to build
26:10websites just go to one of those ais tell it to do it for you it'll do it in seconds
26:14and you'll have
26:15that presentation that you need so um all right with that i'm going to move us on to the next
26:19question
26:19this is about lessons learned not every deal we get into goes the way we expect it in fact pretty
26:25much every time something's going to go wrong and that's when we get to learn a lesson so what was
26:29the deal that went a little bit sideways for you and what was the lesson you pulled from it every
26:33time i go out of my buy box i always make significantly less than what i aim to make it
26:39can
26:39either be a location that i said hey we're not buying here uh we can't go below this percentage of
26:46arv um every time i i you know emotions kick in let's let's face it i mean i'm in the
26:52game a long
26:52time but sometimes i'm like you know what we can get in and out of this one quick and we
26:56can make
26:56you know x never pans out and luckily my track record right now is that the worst that's happened
27:02to me was i broke even uh i haven't lost money thank god but you know it sucks you spend
27:08three four
27:08months five months of work and you make zero that's pretty much wasting money in my opinion
27:12right but i'd say just stick to your buy box and if you don't know what that is
27:16you know i don't know you gotta ask i just go talk to chat yeah you could probably figure something
27:22out yeah i i mean i've learned that lesson myself stick to your criteria never never waiver um there
27:30i mean and it's hard when you haven't closed a deal in a while because you're going to get that
27:34itch you're going to be like man i want to i want to get this deal i want you know
27:37whatever it is
27:37maybe this number doesn't matter as much as i think it does uh but don't do that don't follow
27:42that path always stick to your criteria um it buying right is the number one thing in real estate you
27:48have to buy right and if you don't do that then you're screwed and there's no way to fix a
27:52property
27:53that wasn't bought right um so yeah i love that you said that and i'm going to take that to
27:58move us to
27:58the second to last question this is a new question we've been asking we've already mentioned ai a few
28:03times but it is here to stay and so i like to hear how are you implementing ai in your
28:08business
28:08today you're talking to the right person i have i have subscriptions to chat gpt manis.ai which will
28:15build your website as well you just literally plug in a website that you like and it will create it
28:19i use um claude a lot and believe it or not i'm starting to use claude a lot more i
28:26use chat gpt for
28:28you know ideas and and having somebody to talk to and then i take that and i go to claude
28:32to really run a uh look at all the threats of my ideas and believe it or not you know
28:39i'm i'm
28:40probably more in the people's business than anything else now i mean obviously we're talking
28:43about real estate but i run a team and there's always things going on the kpis that i should be
28:47tracking uh hey this person doesn't like this person what should i do and so i used to have to
28:53call my mentors now i literally get an answer within seconds chat and claude are my mentors
29:02they really are like and and guys i i literally have chat and claude give me a daily leadership
29:09lesson every single day and it comes in at 6 a.m when i'm at the gym and i just
29:14read it and i'm like
29:15wow that's smart i can do it and i talk to it so much it actually knows all my businesses
29:20it knows my
29:20revenue goals it knows what my companies are actually doing i don't know if that's a bad thing
29:25because now maybe uh it's somewhere in the cloud but who cares i mean at the end of the day
29:31it's
29:31giving me better answers better results because it knows me it knows me and my companies better than
29:37my i still have business consultants and i have all that stuff but they don't know the big picture
29:41yeah like ai knows everything dude it's funny you said that uh i actually so i have a like you
29:48i have
29:48every single subscription perplexity chat gemini whatever i got them all um but i have also been
29:54using claude the most recently i i downloaded claude the desktop and you got that co-work and that claude
29:59dev um and it is because it has that context and you can create projects and give it it has
30:06that memory
30:07of everything that you've talked about you're it it gives better advice than a lot of people that uh
30:12that have you know that should be giving really good advice because it knows everything that i've told
30:17it um in fact just just today i uh i was talking to it i'm considering selling these properties
30:23and you know i these two self-storage facilities and i i said you know what maybe i should refinance
30:28and pull out the equity and and uh and put it into something else and it was like let me
30:33push back on
30:33that uh that's actually not in your best interest because these are smaller facilities it will just
30:38drain you uh in terms of your overall benefit you should sell them move them move it into a different
30:43property and i was like god damn it you're right claude you're right i'm telling you i've been
30:48with a lot of consultants and the problem is they don't like you know it's like when people ask me
30:52for advice i said i can't give you advice i don't know your financials i don't know where you stand
30:56i
30:56don't know what what your business do and so i can only give you general advice yeah but claude knows
31:03my full portfolio yeah and it's it's insane yeah yeah that's cool yeah i'm excited to see i mean
31:10that we're at such the infancy of ai and it'll be curious it'll be interesting to see where it goes
31:16from here but um you know the future is the future so we'll leave it to that and that brings
31:20us to the
31:20very last question this is for the listeners you've given us a lot to think about i'm sure people want
31:25to reach out get in contact with you this is a two-parter where can they find you and what
31:29can
31:29they expect when you when they reach out i've you can find me on instagram i'm on all the other
31:34platform but i i respond to the dms personally and so if you want to talk to me instagram mr
31:39brian
31:39tran is my handle um what can they expect well you're going to get a lot of comedy uh when
31:46it
31:47comes to flipping i keep it very light i am that person on job sites and you know i'm going
31:52to show
31:52you how to find deals and i'm going to show you guys how you guys succeed uh no matter what
31:56your
31:57background is no matter where you came from no matter what kind of financial situation you're in
32:01i'm going to show you guys that it can be done awesome man i love it i'll i'll put those
32:06links
32:06in the show notes so if you guys want to reach out to brian all you got to do is
32:09click a little more
32:10in the description it's going to pull down that full description and in there you can find his links
32:15all right man that wraps it up thank you very much for hopping on the show oh thank you so
32:20much for
32:20having me have a good one guys absolutely for everybody who's with us today thank you guys for
32:25showing up you are the reason we do this so if you guys have any questions reach out to me
32:28gabe
32:29the real estate investing club.com if you guys want to support the show just leave us a review
32:33other than that i hope you guys have a great week keep rocking real estate and i look forward to
32:37seeing
32:37you on the next episode
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