00:022026 has been a record-breaking year for Italian tourism.
00:06The southern region of Calabria, Leeds, but Sardinia will also see arrivals increase by 8.2 percent, according to Italy's
00:15Interior Ministry.
00:16Data from online travel agencies estimate occupancy rate at 51.2 percent,
00:23higher than competitors such as Spain, which stands at 42.8, and France at 32.9.
00:29While the average nicely rate of 153 euros is lower than Spain's 170 and Greece's 195.
00:38The following regions saw the strongest growth in tourist arrivals in 2026 in order.
00:44Calabria, Umbria, Piedmont, Sardinia, Apulia and Liguria.
00:48While lake districts, spa resorts and coastal destinations are also in high demand.
00:54The first half of 2026 saw a national increase of 4.4 percent in comparison to the same period of
01:022025.
01:03Growth is particularly strong in the non-hotel tourism sector.
01:07Italy's tourism minister, Gianmarco Madzi, stated that the latest figures confirm Italy's reliance on tourism as a key driver of
01:16its economy,
01:17adding that the ministry will continue to invest in tourism.
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