- 3 hours ago
This session brings together the next generation of health care creators ranging from medical experts to individuals with personal lived experiences to highlight how we all can better navigate the social media landscape to be better informed and navigate health care information online.
Dr. Judith Joseph, Psychiatrist, Researcher And Award Winning Content Creator
Imamu Tomlinson, MD, MBA, Chief Executive Officer, Vituity
Yvette Clarke (PENDING)
Harvard Creator Program, Amanda Yarnell and Dr. Khan (PENDING)
Dr. Judith Joseph, Psychiatrist, Researcher And Award Winning Content Creator
Imamu Tomlinson, MD, MBA, Chief Executive Officer, Vituity
Yvette Clarke (PENDING)
Harvard Creator Program, Amanda Yarnell and Dr. Khan (PENDING)
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FunTranscript
00:00Up next, how to use social platforms to inform your health.
00:05Joining us on the Global Black Economic Forum stage,
00:09board-certified psychiatrist and researcher,
00:12Manhattan Behavioral Medicine, Dr. Judith Joseph.
00:17Chief Executive Officer, Fituity, Amamu Tomlinson, M.D.
00:23The CEO of the Influencer League, Brittany Bright.
00:30Pharmacist and self-care strategist, Dr. Alicia Reed.
00:34And physician, social media content creator,
00:38and advocate for health equity, Dr. Joel Burville.
00:50All right.
00:52Welcome.
00:55Welcome.
00:56So, I'm so fortunate to talk about the creator economy today.
01:03$110 billion a year is broadened by the creator economy.
01:08And AI is probably approaching the trillions, right?
01:12So, we're fortunate to have experts in both on stage focused on health care.
01:19Because most people get their health information online.
01:22But how do you know what's credible?
01:24How do you know what's noise?
01:26We're going to try to decipher that today.
01:28We're going to figure it out.
01:30So, I'm going to start off by talking to my talented panelists
01:33and asking them to tell a story as to how they got into this space,
01:37into the creator economy and the AI space.
01:39I'll start with you, Dr. Thomason.
01:41Yeah.
01:41So, welcome.
01:42Hi, everybody.
01:43Thank you for having me.
01:44I think from our standpoint, being the CEO of a large provider group,
01:48we cared for over 14 million patients last year.
01:51And so, finding patients and people isn't that hard.
01:55But we're only communicating and connecting them in one way,
01:59which is that physician-patient relationship,
02:01which, as you know, could be a very challenging and scary time.
02:05So, what we're trying to do is change the way we interact.
02:08That's why we're here at Essence,
02:09that's the Global Black Economic Forum,
02:11to really try to connect with people.
02:13I'd say the one story I have is I had a patient that came to me
02:19with everything they already knew from AI,
02:23everything they already knew from social media.
02:25I think probably, Joelle,
02:26everything they knew from what you told them.
02:28And so, now my role changed from a person
02:32that was just going to give knowledge
02:34to a person that had to help them facilitate
02:36their transition through care.
02:39That's incredible.
02:40Brittany.
02:41Hi, everyone.
02:43I'm Brittany Bright.
02:44So, I'm in the creator economy.
02:46I'm the founder of the Influencer League.
02:48And our agency exists to bring access to credible education,
02:56access to resources for black creators
03:00and essentially underrepresented creators overall.
03:03And I got into this space through agency work.
03:06One of my very first clients through social media
03:08was local healthcare systems.
03:11Funny enough, the very first local healthcare system
03:13that I did social media for was in George County, Mississippi,
03:17which is a very rural county in Mississippi.
03:19So, being a part of that work very early in my career,
03:23that never left me.
03:24And so, as the career and as the agency evolved
03:27and as we grew and I did more work with, you know,
03:30different industries,
03:31the healthcare industry stood out to me the most
03:33because it's one of the most regulated industries overall.
03:36But even through social media
03:38and the creators that we work with
03:40and the healthcare professionals we work with,
03:42we have to go through great lengths to vet creators
03:45and find them and find these healthcare professionals
03:47to make sure that the work that they're doing
03:50and the information that they're putting out
03:51does not lead their audience astray.
03:54And so, a lot of that work is the intersection
03:57between a healthcare professional, you know,
04:00a lifestyle creator like an everyday mom
04:02sharing that information
04:04and how do we help audiences determine, you know,
04:08what that credibility looks like,
04:09how to find it, how to understand it
04:11and what to do with that information.
04:13Just like you mentioned, someone, you know,
04:17got educated by Dr. Joelle
04:18and then they came to you for the access to that.
04:22So, that's how I got into that space.
04:25And Dr. Alicia is a pharmacist
04:28and less than 7% of pharmacists in America are black.
04:32Less than 8% of physicians are black.
04:37We have two on the stage.
04:38Well, three, including myself.
04:39Less than 2% of psychiatrists are black.
04:44So, Dr. Alicia, tell us about your work in this space.
04:48So, I've been a pharmacist for 23 years now
04:51and I realized that most people
04:53do not know what a pharmacist does.
04:55They simply believe that we just count pills
04:58and dispense prescriptions and that's it.
05:00So, a huge part of my content creation
05:04and showing up on the platform
05:05was to inform people about what a pharmacist does.
05:08And more specifically, be there as a black pharmacist.
05:13The black pharmacist, the pharmacist women trust, right?
05:17But it wasn't until I had my own health issues
05:20that I realized the importance of sharing
05:22the information on social media
05:25because a lot of people go there
05:26and Google their symptoms
05:27and look at AI to find out what's wrong with them
05:31and self-diagnose.
05:32And I wanted to share that
05:34as not only a healthcare professional,
05:36I'm also a patient.
05:37And I think that's a dual lens
05:39and a dual perspective
05:40that a lot of people don't see.
05:41So, I use my platform to share that.
05:44I was working during the COVID pandemic,
05:47which was one of the most stressful times of my life.
05:50I had lost my husband to a heart attack months before.
05:54So, I realized my blood pressure was elevated
05:57and I was like, in real time,
05:59I wanted to show my community,
06:02like, how am I doing this?
06:04I live in New Orleans
06:05where we have an abundance of food.
06:07So, I wanted to share what that actually looks like
06:11and try to dispel some of the misinformation
06:13at the same time.
06:14Well, thank you for sharing your pain
06:17and being vulnerable
06:18and for helping people using that.
06:21And Dr. Joel Brevelle,
06:23you're an award-winning content creator.
06:25But initially, you were a medical student,
06:27you know, learning your own education
06:30and then that turned into a platform
06:32where now you educate millions of people.
06:35Tell us about your journey.
06:36Hey, everyone.
06:37My name is Dr. Joel Brevelle.
06:39I'm a resident doctor,
06:40but I'm better known online as a medical myth buster
06:42for creating videos about health inequities
06:44in medicine
06:45and the way that healthcare
06:46still doesn't serve all populations equally.
06:48So, as Dr. Judith mentioned,
06:49I really started creating content
06:51about six years ago
06:52when I was a first-year medical student,
06:54which is wild to think about.
06:56But I started it because
06:57when I got to medical school,
06:58I realized that so many of the topics
07:00we were having in classes
07:01were things that I'd never heard about
07:02but would be so powerful for myself,
07:05my mom, my dad, my sister, my brother
07:07to have known about years ago.
07:09And so, I took to TikTok of all places
07:11to really start breaking down
07:12healthcare disparities that existed
07:14in the field of medicine.
07:15And one of the first videos I made
07:17was about this device called a pulse oximeter.
07:19It measures what's called
07:20your blood oxygen saturation level,
07:22essentially how much oxygen is bound
07:24to your red blood cells.
07:25And I read a study that showed
07:27that in black patients,
07:28pulse oximeters are three times as likely
07:30to be overestimated and inaccurate,
07:34meaning that you could actually be short of breath,
07:36but this device would read normally.
07:38And during the COVID pandemic,
07:40that actually led to black patients
07:41being turned away from hospitals
07:43and not getting supplemental oxygen.
07:45It's been cited as a reason
07:47why more black patients died
07:49during the COVID pandemic.
07:50So I posted that video.
07:52I could only do 30 seconds at the time
07:54and it ended up going viral,
07:55getting over half a million views
07:56in 24 hours.
07:58And from there,
07:58I started a whole series of videos
07:59called Racial Bias in Medicine,
08:01where I really broke down
08:02how medicine still fails
08:04so many black communities.
08:06So today I've made hundreds of videos,
08:08built a platform of over 2 million people.
08:10But I think really when we talk about AI,
08:12it's looking about the future.
08:13If we know that there is incorrect information
08:16that is still out there in our medical system,
08:19how do we make sure that patients
08:20that are using AI
08:21or the systems that are using AI
08:23to build the next generation of medicine
08:25isn't just rebuilding the junk that's in there
08:29and putting it forward as fact?
08:31Wow.
08:31Well, your story is so powerful
08:32and it's an example of how you used your content
08:35to save lives.
08:37But you're right.
08:38There's so much misinformation out there
08:39and now there are AI creators.
08:41But we know that AI creators
08:43have never experienced health issues themselves.
08:46They've never experienced loss or pain
08:49or real life experiences,
08:50but they are a threat.
08:52And I'll bring it back to you, Dr. Tomlinson,
08:54because you run a massive healthcare organization.
08:57What are the positives and negatives of AI?
09:01I think I'll start with the negatives.
09:03I'd like to end on an optimistic note.
09:06I think the negatives are the resistance of all of us
09:10to be able to dive into something.
09:12And I think to avoid it,
09:13which I would recommend that avoiding it
09:15is not the right model.
09:17You need to dive into it and figure it out.
09:19But the negative is, is it tested?
09:21Is it trusted?
09:22Is it interrogated?
09:23You know, I have a license.
09:24I have to keep my license.
09:26Whereas AI doesn't necessarily have
09:28that level of interrogation.
09:29So I think that's a negative
09:30to just trust something empirically
09:33that's not being tested.
09:34The positive is, it allows people like me
09:37to interact with patients in a whole new, different way.
09:40There were lots of tasks that I had before
09:42that were very difficult and very onerous.
09:44And I was spending time typing
09:45or spending time doing my charting,
09:47where now I can spend my time
09:49really interacting with somebody.
09:51The other thing I think it does
09:52is it really elevates, it gives agency to all of you.
09:55So now when you come and see me,
09:58it's not about the knowledge I can transfer.
10:00I kind of said this in my opening,
10:01but it's really about how do we work
10:03on this knowledge together?
10:05How do we cross-check it, double-check it,
10:07and give you the power to tell me
10:09where I need to make your healthcare better?
10:12Not me telling you what's good for you.
10:15AI can't be a, they don't have a license.
10:18So, and they're not mandatory reporters.
10:20You know, in the work that I do as a therapist,
10:22if someone tells me something about trauma,
10:25I have to report, I have to get them help.
10:27AI doesn't have to do that, right?
10:29And AI has this trend to essentially tell you
10:33what you want to hear in therapy.
10:34So it's a sycophant.
10:36But we can't run from it.
10:3870% of our youth are using it as a companion.
10:4140% and more are saying that they'd rather talk
10:45to an AI therapist than a real therapist.
10:47So we cannot afford to shy away from it.
10:49And I'll go back to you, Brittany,
10:51because you work with brands
10:53to work with content creators.
10:56And tell us about your work, you know,
10:58helping them to recognize that you can't replace
11:00real-life health professionals with AI.
11:03It's really interesting because I'm in the process
11:06of building AI for the creator economy
11:10to help close the pay gap
11:12and help, you know, expand access to education
11:14for underrepresented creators.
11:16And the process has been interesting.
11:18It's taken me almost two years.
11:20It doesn't take that long these days to build AI.
11:23It's taken me that long
11:25because this is domain-specific AI
11:27that's built from knowledge
11:29and not from someone's data.
11:31And that's what is a huge concern with AI right now,
11:36especially in the healthcare spaces.
11:37What does data collection look like?
11:39Who's owning that data?
11:41Where does that data go?
11:42And how do you continue training that AI?
11:45And where does that training come from?
11:47And so I think that is a really huge disparity
11:52that a lot of people are not understanding just yet.
11:56Apart from the misinformation,
11:58what are you doing with that personal information
12:00that I'm giving it?
12:02But the other side of that is,
12:04what does adoption look like?
12:05Especially when we're working with healthcare professionals
12:08versus, like I said, working with, you know,
12:10the everyday mom.
12:12That everyday mom is helping these creators,
12:14helping the audience, helping consumers
12:16with adoption of what your doctor told you, right?
12:21How do I take that home?
12:22How do I live with that everyday?
12:24What does that adoption look like?
12:26Especially with, you know, medical devices.
12:28What does continuing education look like?
12:30So AI has a place.
12:32It's just who's building it?
12:34Why are they building it?
12:35What are they doing with the information?
12:37And how do they continue to maintain it after it's built?
12:40Well, I know one thing that AI can't build is community, right?
12:44But you, Dr. Alicia,
12:46you have really built communities,
12:49online communities and platforms to help others.
12:52Tell us about your work.
12:53Yes.
12:53So I think it's important to be able to share your experiences.
12:56So when you share your lived experience
12:58and you talk about it,
12:59you get other people to start talking about their experiences.
13:02And it's from that, we build community
13:04and you recognize someone may be experiencing
13:06the same symptom that you've experienced.
13:08So that causes you to go see the doctor
13:12because you've heard,
13:13oh, that seems like what I was experiencing
13:15rather than Googling something at 2 a.m.
13:18to figure out what it is
13:19and not really being diagnosed by someone.
13:21But I find that everybody is looking for interaction.
13:26They are, you know, you have AI there,
13:27but that is not a human being.
13:28So you want someone to communicate with.
13:30And we have people that are managing
13:32chronic health conditions alone.
13:34And this allows you to build spaces
13:37where people can talk about their challenges
13:39and share information with each other.
13:43Information is life-saving.
13:45We know that.
13:46And Dr. Breville,
13:47you're currently working in hospitals,
13:50likely using AI,
13:52but also trying to combat the misinformation out there.
13:55Tell us about your work there.
13:57Yeah.
13:58It is so interesting to me.
14:00So I'm going to tell a story really quickly
14:01about like the harms of it
14:02and then go into the good sides of it too.
14:05So in most hospitals in the United States,
14:08there's an AI algorithm that's used
14:09to risk stratify patients
14:10when they go to the emergency department.
14:12Meaning if you go to the hospital,
14:13it basically says,
14:14does the doctor need to see you now
14:15or can they see you later?
14:17There was a study done by UCLA
14:19and it actually showed that for some reason,
14:21when black patients had the same illness
14:24as someone that was non-black,
14:25they were less likely to be recommended
14:27to go see the doctor first.
14:28And so the researchers were like,
14:30why is that?
14:31How come that's happening?
14:32What they found out was the AI algorithm
14:33was looking at how much a person cost
14:36the healthcare system
14:36as opposed to how sick that person was
14:39actually for the healthcare system.
14:41And so because we know that many patients
14:44that are from marginalized backgrounds
14:45or from rural areas
14:46don't utilize the healthcare system as much,
14:49it was a self-fulfilling cycle
14:50where it was making it harder
14:52for patients to be seen by doctors.
14:54The study actually showed that
14:56if the algorithm had actually been using it equally,
15:00black patients would have been seen
15:01eight times more than they currently were.
15:04So that's to talk about the harms of healthcare.
15:06If we don't think about AI
15:07and the equity that needs to be built within it
15:09and the way that it doesn't serve all people equally,
15:11it's gonna do more harm.
15:12But on the flip side,
15:13I see every day the ways
15:14that can be helping patients.
15:15I've had patients come in and say,
15:17hey doc, just so you know,
15:18before I came in,
15:19I Googled my symptoms
15:21and I went to ChatGPT
15:22to ask you the right questions.
15:24And I actually love that
15:25because if they're able to narrow down
15:26the top three questions,
15:27I only have 20 minutes, 30 minutes,
15:29they can narrow down their top three questions
15:31that is most important for them to know
15:33to ease their concerns.
15:34That helps me better be able to use
15:36our time efficiently
15:37and be able to help patients out.
15:39But I always tell patients,
15:41not all AI is equal.
15:43Not all LLMs,
15:45large language models are equal.
15:47In healthcare,
15:48we use one called Open Evidence.
15:50And so any healthcare professional
15:51would know what that is.
15:52But that's one that's actually sourced directly
15:54from things like
15:54the New England Journal of Medicine
15:56and PubMed
15:57and journals that are actually accurate
15:59as opposed to something like ChatGPT,
16:01which doesn't necessarily source
16:02from those same exact resources.
16:05So I'll have to say that
16:06AI is being used every day by doctors.
16:08And I think the ones that are using it
16:09to better their practice,
16:11spend more time with patients,
16:12make sure we got quick diagnoses
16:14and better explain things to patients
16:16are the ones that are doing better.
16:18Yeah, I think that it's important
16:19to realize that there are positives
16:21and negatives.
16:22And I'm glad you brought up the fact
16:23that in some,
16:25especially in the black community,
16:27underrepresented communities
16:28can sometimes be harmed by AI.
16:31And as someone who has a perspective
16:33that really you have
16:34a very wide perspective
16:35of your corporation,
16:37the patients that you treat,
16:38tell us about ways
16:40that we as the black community
16:42can utilize AI tools
16:43to improve our health.
16:44Yeah, so just to give you scale,
16:46we take care of,
16:47I mentioned 14 million patients,
16:49but we're in 30 states.
16:50We're all across the country
16:52in multiple specialties.
16:53So we interact with a lot of patients
16:55and we see a lot of patients,
16:56what they're worried about,
16:57what they're scared about.
16:58What I would recommend for you all
17:00is to take control.
17:01And I said this yesterday,
17:03take control.
17:04Don't trust me,
17:06even though I have this wonderful face.
17:08Right?
17:08Don't trust me.
17:10Don't trust,
17:11even open evidence.
17:13Interrogate everything that you hear
17:14because at the end of the day,
17:16you are uniquely you
17:17and you don't want a plan,
17:20a healthcare plan
17:21that's just built for everybody.
17:22You want it built for you.
17:23So bring all the data
17:24to whatever your pharmacist,
17:27to your doctor,
17:28bring all the data and say,
17:29hey, this is what I worry about.
17:31Then they can create a plan with you
17:32and then you can decide
17:34if that's the right plan for you.
17:36So that's, I would just say,
17:37I call it agency,
17:38which is really taking control
17:39of your healthcare.
17:41And that's really
17:42what personalized care
17:43is all about, right?
17:44Patient-centered.
17:45So you want to make sure.
17:46And Brittany,
17:47you were saying that backstage
17:49that you really are intentional
17:51about placing
17:52black health professionals
17:53with brands
17:55because many times
17:56the rosters
17:57don't have any black people.
17:59And your work
18:00really is bridging the gap.
18:02Tell us about that.
18:03Of course.
18:03So there have been
18:05plenty of situations
18:07in my career
18:08on the agency side
18:09where we are given,
18:12you know,
18:12we've gotten a new client in,
18:14whether it's healthcare,
18:15whether it's beauty,
18:16whether it's, you know,
18:18home decor, whatever.
18:20When you're working
18:21at these agencies,
18:22you get used to being
18:23the only black person
18:25in the room.
18:26You're the only black person
18:27who is not having
18:29to think about diversity
18:31as a second thought.
18:32It's your lived experience.
18:33So you clock it immediately.
18:36And so there was a situation
18:39where we were working
18:41with some healthcare professionals
18:42and we were working
18:43with a brand.
18:44And the purpose
18:46of this campaign
18:47was wearable healthcare.
18:50And we were working
18:51with healthcare professionals,
18:53tech influencers,
18:53and lifestyle influencers.
18:55So there's this mix
18:56in the strategy
18:57because different messaging
18:58coming from different places
19:00is going to breed
19:00different results
19:01with social media.
19:02With healthcare professionals,
19:03it's more credibility.
19:05You can feel more comfortable
19:06trusting it.
19:07Whereas with tech influencers,
19:09you understand
19:10how to wear it.
19:12What is the, you know,
19:14specifications?
19:14What are the, you know,
19:16details that you need
19:16to understand
19:17about wearable healthcare?
19:19And then the lifestyle creators,
19:22they're the ones
19:22who help that adoption.
19:23It's the relatability.
19:25It's okay.
19:25This person looks like me.
19:26Like, this looks like my neighbor.
19:27I trust this a little bit more.
19:29So you need that mix in there.
19:31However, when we're working
19:33with the healthcare professionals,
19:34these rosters are incredibly white.
19:37And so it's, oh,
19:38I can't send this over
19:40to the client.
19:41There's, we have Dr. Joel.
19:43We have, we have Dr. Judith.
19:45There are many examples
19:47of healthcare professional creators
19:49that we could activate.
19:50Where are they?
19:51And interestingly enough,
19:53the tools that we use
19:54to source and find creators,
19:56they use AI.
19:57It's driven by AI.
19:58And it's not showing
19:59those results.
20:01So it's now a matter of,
20:03okay, I have to get out
20:04of these tools
20:04and now I have to comb social media
20:07for healthcare professionals
20:08who are active,
20:10who are sharing information.
20:11We're reading their comments.
20:13It's not about
20:13how many followers they have.
20:15It's never about
20:16how many followers they have.
20:17That's incredibly important
20:19for you to understand
20:19when we're working
20:20with healthcare professionals,
20:21followers and engagement
20:23doesn't matter.
20:24What matters is,
20:25are they credible?
20:26What, you know,
20:27what are they currently doing?
20:29Where are they currently working?
20:30What type of patients
20:31do they see?
20:32If you're reading their comments,
20:34what's the feedback
20:35that they're being given
20:36from their audience?
20:37Are they controversial?
20:38So we do expanded vetting.
20:41And so for us
20:42to have to go the extra mile,
20:45it's worth it
20:45because with social media,
20:47especially in,
20:49I'm from Mississippi,
20:50living in Mississippi,
20:51Alabama, Tennessee,
20:53Louisiana,
20:53you understand
20:54what rural life is like
20:56and what access
20:57to credible healthcare information
20:59through social media
21:00needs to be.
21:01And we need people
21:02who look like us
21:03giving out that information.
21:05And so that is
21:06a large part of the work
21:08we're doing on a daily basis
21:09is, although we're not
21:10the doctors,
21:11we have to make sure
21:12the doctors are the ones
21:14being seen
21:15as the influential people
21:18on social media.
21:19Well, thank you
21:20for what you do
21:21because I've tried
21:22to look up the data
21:23on how many creator agencies
21:26there were
21:27that were black-owned.
21:28They don't even
21:28have the data yet.
21:29So thank you
21:30for what you do.
21:31And I can tell you,
21:32you know,
21:32the creator economy
21:33is $110 billion
21:34and most of my large partnerships,
21:39there was always
21:39a black woman
21:40behind the scenes.
21:41So thank you.
21:42And that leads me
21:43to you, Dr. Alicia,
21:44because you were saying
21:45that you were just
21:46at the very first
21:47Food is Medicine conference.
21:49And you were telling me
21:50about how cultural competency
21:51is so important
21:52when talking to
21:53black communities
21:53about things like
21:54food, medicine, and diets.
21:56Tell us about your work there.
21:58So I had the opportunity
21:59to attend the Food is Medicine conference
22:00because I serve on
22:02an American Heart Association
22:04Patient Lived Experience Board,
22:06advisory board.
22:07And we were able
22:08to talk about
22:09how using food as medicine,
22:11however,
22:12while also recognizing
22:13that there's cultural issues, right?
22:15I live in Louisiana,
22:17New Orleans.
22:17If you're here,
22:18I know you've had
22:19a chance to taste
22:19all of the wonderful food
22:20that we have.
22:21You know, you see a physician
22:22and they talk to you
22:23about the DASH diet
22:24and tell you the limit salt
22:25and then you have
22:26it's crawfish season.
22:27So a lot of the conversations
22:30were about how to,
22:31how do we include
22:33this population of people
22:35and how do we talk to them
22:36and include them in this data
22:38and see what their concerns are.
22:41So it's more about
22:41building community
22:42and then also allowing patients
22:44to have a say
22:46in their healthcare.
22:49And Dr. Joel Burrell,
22:51we're both a part
22:52of the Harvard Creator Program,
22:55which is really trying
22:56to get healthcare professionals online
22:59to combat misinformation
23:01or else we're going to be replaced.
23:03You know,
23:04it's not a matter of if,
23:05it's when.
23:06So tell us about your work,
23:08really advocating
23:09for health professionals.
23:11Yeah, so as you mentioned,
23:12we're both working
23:13with Meharry
23:13and Harvard University.
23:16They put together
23:17this creator universe
23:18where we're talking about
23:19how do we get more
23:20healthcare professionals
23:21online right now.
23:22And for me,
23:23I think about the fact
23:23that misinformation
23:24and disinformation
23:25spreads faster
23:26than accurate information,
23:27unfortunately.
23:28And if we really want people
23:29to have good information,
23:31information about healthcare
23:32that is accurate
23:33and actually can help their lives,
23:34we need to be meeting them
23:35where they're at.
23:36Right now,
23:37six in 10 black Americans
23:38use social media
23:40in order to get
23:41health information
23:41from online.
23:42And a Pew Research study
23:43just came out yesterday
23:44that showed 50%
23:45of Americans just overall
23:46get their health information
23:48from online.
23:48It's only increasing
23:49as things like ChatGPT
23:51and other areas
23:52become more prominent
23:53for people to ask
23:54for health advice.
23:56But the thing that we need
23:57to realize is
23:58most of the advice
24:00out there is incorrect,
24:01especially as this
24:02wellness space expands.
24:04Supplements are talked
24:05about often,
24:06but there's individuals
24:07that have no background
24:09or no training
24:11in medicine at all
24:12talking about
24:12these different topics
24:14trying to sell something.
24:16And so for us,
24:17for me,
24:17it's really about
24:18how do we make sure
24:18that we flood the internet
24:19with accurate information.
24:21That takes us being on there,
24:22that takes all of us
24:23in the audience right now
24:25understanding
24:25what is accurate
24:26in information
24:28versus what is misinformation.
24:29Being good stewards,
24:31I think back to like
24:31my English class
24:32with Mrs. Russell
24:33where she taught us
24:34how to understand
24:35pathos, ethos,
24:36and really understanding
24:37why advertisers
24:39are putting things out there,
24:40what drives the incentives
24:42behind a social media site
24:43like Instagram,
24:44which is views.
24:45And if I could do
24:47one thing different
24:47on social media,
24:48it would be to raise
24:49accurate information higher
24:51than information
24:52that's just inflammatory.
24:53Unfortunately,
24:53we're not there yet,
24:54so it's up to us
24:55to make sure
24:55that when we see
24:56misinformation,
24:57we call it out,
24:58we report it,
24:59and that we try
24:59and make sure
25:00that we put more accurate
25:02and share accurate information
25:03out there.
25:04And I'll end
25:05with one word
25:06for the future
25:07of health information online.
25:09It's a quick question
25:10for each of you.
25:11One word?
25:12One word.
25:14Optimistic.
25:18Hopeful.
25:20I want to say discernment.
25:22Discernment.
25:25Unbiased.
25:26And I'll say essential.
25:28Thank you so much.
25:29Give a round of applause
25:30to our wonderful panelists,
25:31our experts.
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