00:00Artificial intelligence is making it easier for misleading health advice to reach millions
00:06online, prompting fresh warnings from doctors and health experts.
00:11Research suggests AI-generated accounts posing as medical professionals are spreading false
00:15claims and unproven treatments across social media.
00:19The British Medical Association says platforms must do more to stop dangerous misinformation,
00:24while NHS leaders warn inaccurate online advice can leave patients worried, confused and
00:30potentially at risk.
00:31TikTok says the research does not accurately reflect its platform and insists it removes
00:37harmful health misinformation, works with the NHS and World Health Organization and invests
00:42in AI content labelling.
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