00:00It's interesting. I think we're entering this phase with AI and the enterprise of
00:02the pendulum sort of swinging back. It's more of a sort of a reasonable logical place.
00:12I think people are realizing that jumping the gun and eliminating jobs or job titles
00:18or responsibilities because the thought that AI could take over has been sort of misproven.
00:23And so people are starting to realize that it's really about an integration
00:26into workflows. And it's about humans and AI, you know, sort of together, that's really going to
00:32make it useful. And it's not one or the other. And I think that's a really great next phase of
00:37the
00:37evolution of integrating AI into the workplace. So excited about the scale of Snapdragon and where
00:43we're taking the brand. We've made huge progress, thankfully, to new categories that we've launched
00:48in like the PC. We've brought Snapdragon, the brand and the ethos all the way to retail point of sale,
00:54where consumers can actually interact with the brand in a new way than ever before. We've grown
00:58our insiders community to over 21 million, and we continue to sort of scale globally with the brand
01:05value proposition. So super happy with the evolution of where we're headed with the brand and new device
01:10categories like glasses and positioning Snapdragon as really the processor for the agentic age.
01:15We have a major and a longstanding partnership with the Mercedes-AMG Patronus Formula One team.
01:21Very excited about that partnership as it continues. Very excited about Kimi Antonelli.
01:26I believe he is the future of Formula One. So our partnership is thriving. It's super strong.
01:32And we look to continue to build that partnership both two way. So not the value, not only the value
01:38that we extract from our partnership with the team and the drivers, but also the technology that we can
01:43bring to the team to help the team perform better on track as well as as an operation. The rules
01:48and the
01:48cost caps that are sort of put over the teams does make it challenging to integrate technology to give
01:53your team partner any sort of edge. We have to work within those constraints. We partner with our team
02:00partner Mercedes to try to come up with creative solutions to give them enhancements in how they run
02:06the team, how they run their operation, and how the cars and the drivers perform on the track.
02:12But we have to do that in the context of the FIA rules. Prior to some of those rules coming
02:17into play,
02:18we were able to bring technology to bear to really give the team an edge. But with this sort of
02:23equal
02:24sort of footing that they're trying to put all the teams on and the cars on, it does make a
02:29challenge.
02:29And on top of that, there's more tech brands than ever that have jumped into Formula One from a
02:35sponsorship perspective. So that's also adding another layer of complexity to how we actually see our
02:40technology coming to life with our team partner. And CAN, you know, at its core is the festival of
02:45creativity, but there's sort of the event around the event, so to speak. So being on the client side
02:50and being a CMO, it is a very interesting, very worthwhile place for for us to be, in my opinion.
02:59My time is split between talking to folks like Business Insider and doing media,
03:05really important and beneficial meetings with other CMOs, as well as with my agency partners,
03:11and learning about new things, and running into new people, and just learning about the creative
03:16community in new ways. So it's super beneficial, it's great networking, and it's a really, really
03:22brilliant use of time. You do have to be really diligent about how you use your time, and also
03:27prioritize things like eating, sleeping, and also, you know, overall health. But if you can do that,
03:34it can be a very productive week.
Comments