00:00Allow me to introduce to all of you our newest domestic tourism campaign, Discover More to Love.
00:15I hear that this campaign is already generating conversation.
00:21In many ways, it has encouraged more people to talk about domestic tourism.
00:28And that is always a positive outcome.
00:32But first, allow me to make one thing clear.
00:36Love the Philippines is still our national tourism brand.
00:44Discover More to Love is not a new brand.
00:47It is a domestic tourism campaign under that same brand,
00:52created to encourage Filipinos to explore more of our own country
00:58and discover even more reasons to love the Philippines.
01:03This campaign was brought to life by our in-house team at no extra cost.
01:10That is just the level of expertise in-house.
01:13And to level up further, in our meeting last night,
01:18we asked each regional director to work closely with tourism stakeholders
01:25to identify and develop hidden gems in their region that deserves great attention.
01:33We have created a shared platform which we hope will give travelers more choices
01:42while helping tourism enterprises, particularly those in emerging destinations,
01:49to attract more visitors throughout the year, including the lean travel months.
01:57The Department of Tourism will promote destinations,
02:02provide tourism information, and connect travelers with accredited tourism enterprises.
02:10We will not be involved in booking trips or selling travel packages.
02:16That is the role of the private sector.
02:19Our role is to make it easier for travelers to discover legitimate destination
02:27and tourism providers consistent with our mandate
02:32and with the principles of transparency, accountability, and good governance.
02:39And perhaps one of the greatest advantages of domestic tourism today
02:44is every traveler can become an ambassador for the Philippines.
02:49Sa ating mga kababayan, sana na susunod ninyong bakasyon
02:55ay maisip ninyong subukan ang isang lokal na hindi pa ninyo napupuntahan.
03:02Marami pa tayong mga hidden gems na naghihintay namang na matuklasan.
03:08Makikipagtulungan ang Department of Tourism sa ating mga rehyon at tourism partners
03:15upang mas madali ninyong makita ang mga bagong destinasyon
03:21makapamili ng ibat-ibang travel packages
03:24at makahanap ng mga pagpipiliang akma sa inyong budget at interes.
03:31At kapag may bago kayong natuklasan,
03:34ibahagin ninyo ito sa inyong mga pamilya,
03:38sa inyong mga kaibigan at sa inyong social media.
03:42Ang bawat kwentong ibinabahagin ninyo
03:45ay maaring makahitayat at mas marami pang Pilipino
03:50at maging mga kaibigan natin sa ibang-ibang panig ng mundo
03:54na tuklasin at mahilin ang Pilipinas.
03:58Maraming salamat po and good afternoon.
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