00:00Catherine, it's good to have you here with us.
00:02You know, remind us again to specifically which lane you guys play in when it comes to the AI build
00:09and spend.
00:10Thank you very much for having me, Carol, and Tim.
00:13Very nice being here again.
00:15So Creatio is an AI and no-code platform, and we have out-of-the-box, best-in-class CRM
00:21products built on top of the AI platform.
00:24It's an AI-native technology, meaning we combine natively human-led workflows and agentic workflows working together in combination.
00:33You've been talking about no-code for years.
00:35I mean, before we were talking about Cloud Code or Codex from OpenAI.
00:40I'm just wondering, is there a need for no-code right now when you have these tools from the developers
00:48of the Frontier models that can code for you?
00:52Brilliant, brilliant.
00:54So think about, so let's talk a little bit about the platform capabilities today.
01:00It's the beautiful combination of coding agents.
01:03So you use coding agents inside Creatio to build your applications or workflows.
01:09Or if you need to tweak something like drag-and-drop redesign, you use visual no-code tools.
01:15So this is the part of the platform when you can combine both coding agents, AI, and visual no-code
01:23tools in one application.
01:28So how does it change the game now that you have the LLM makers have the ability, you know, from
01:35my perspective, I think, okay, well, maybe it makes it so, you know, you guys were essentially vibe coding before
01:41we were talking about vibe coding.
01:44But essentially, the concern is that software companies are taking a hit because people can create their own software as
01:53a result of these cloud code or codex from OpenAI.
01:58Does that affect you?
02:00Okay, sounds great.
02:02So let's set up the stage here.
02:04So first of all, the vision of the future automation is that organizations will be working 24-7 in very
02:13flat organizational structures thanks to AI agents.
02:17And let me uncover that.
02:21Let's start with types of workflows that exist today and will exist in the future as well.
02:26From one end, we are all used to human-led workflows.
02:30Then there are agentic, autonomous workflows that operate completely independently from humans.
02:36We call them autonomous workflows, AI autonomous workflows.
02:41And then in the middle, these are hybrid workflows, combination of human-led and agentic workflows working together.
02:49That's how we see the future.
02:51I will give you an example.
02:52Some very simple workflows like transactional workflows.
02:56When you give a call to a call center, the expectation, your expectation, my expectation in a couple of years
03:01from now is going to be we're going to make a call to any organizations out there, a bank, credit
03:07union, retail company, whatever it is.
03:10And we expect service 24-7 whenever it's convenient for us.
03:15And we can deliver that through AI.
03:17This is the future of AI and technology.
03:20And this is, by the way, call centers, customer service, customer support are the areas where we see the biggest
03:28penetration and the highest ROI, to your question about ROI.
03:32That's where ROI comes from.
03:33Catherine, but is that your lane?
03:35Because I guess I'm asking because for me, you know, we all already deal with kind of digital call centers,
03:41right?
03:41But this is kind of amping it up and taking it to a different level.
03:43I get that, but it doesn't sound like the major disruptor that requires, you know, companies like, you know, in
03:50the MAG-7, whether it's SpaceX or Amazon or Alphabet, like tapping debt and equity markets and raising billions and
04:00billions of dollars.
04:01And that's part of the trade you have right now today, taking some of the fluff out of the, you
04:06know, or taking some of the air out of the AI trade.
04:10Is that wrong trade, in your view, from what you're seeing, that this still makes sense?
04:15Because that sounds to me, I get it, but it doesn't sound as innovative or disruptive.
04:20Yeah, that's a great question, Carol.
04:22It actually does make a lot of sense to me personally.
04:25I'll give you the example of our company.
04:28And just got about a minute or so left here.
04:30Yeah, I will go very quickly.
04:32So Creatio, for example, is growing around 50% year over year.
04:35Revenue top line grows, very fast grows.
04:38We're not budgeting a single additional person in our call center and customer service organization at all for this year.
04:46Although the number of clients is growing significantly, we're not growing our employee base at all this year, thanks to
04:53AI capabilities.
04:55This is a very simple example.
04:56So we're all in on AI for us and most importantly for our clients.
05:0130 seconds left here.
05:02So does that also mean that you don't have to hire as much?
05:05So that's great on the cost side, but there are those labor implications.
05:08Or are you hiring in different areas as a result of what you can do with AI just quickly?
05:14Yes, absolutely.
05:15Yes.
05:15Everything that is human-led workflows, for example, analysts, enterprise sales, architects, that's where we hire.
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