00:00The decision to not roll out Siri AI is apples and apples only.
00:04It's really interesting to read the comments actually from both Apple users and non-Apple users within the EU where
00:09some of them are saying, oh great, the EU is protecting us.
00:12They've got our best interests at heart and others are saying, no, Apple are the ones that we trust.
00:16Why would you not let us use their services?
00:18The problem seems to revolve around a piece of anti-monopoly legislation the EU have called the Digital Markets Act,
00:26which is all about making sure that there is a level playing field for businesses and customers both.
00:33So that customers aren't locked into single systems and have the ability to switch and have the ability to access
00:40their data from multiple different services, which as you can imagine is very antithetical to the way Apple operates.
00:46So they hate it.
00:47So Apple has put out a press release with some really quite strong language mentioning that there is sort of
00:55the EU's refusal to engage constructively on solutions to preserve privacy and security.
01:01And given the clear dangers to EU users and the regulators' failure to acknowledge those risks, they have removed Siri
01:12AI for European customers.
01:14The EU, on the other hand, have said it's all Apple's fault.
01:16The gist seems to be based on Apple's press release and the EU's very brief statement is that that would
01:22need to be opened up to allow other competitor AI services access to data from your sort of Apple ecosystem.
01:30And Apple either does not want this to happen or sees this as a security risk and has offered a
01:37couple of things to the EU and the EU has said, no, this doesn't work with our interoperability laws.
01:44They did actually say in a statement that the decision to not roll out Siri AI is apples and apples
01:50only.
01:50I will grant the EU this.
01:52They've been consistent, but I think sometimes their consistency starts to harm them.
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