00:01Liverpool's Beatles Story has won gold in the International Tourism Award at the Visit
00:05England Awards for Excellence 2026. It recognises attractions that deliver outstanding service to
00:12visitors from overseas. The national honour follows an earlier win in the same category
00:17at the Liverpool City Region Tourism Awards. The ceremony took place in Aerospace Bristol.
00:24Managers at the attraction say the award reflects the work of staff and supporters,
00:28while helping highlight Liverpool's musical heritage to global audiences.
00:33The attraction has welcomed visitors for 36 years and says it looks forward to sharing the
00:39story of the Beatles with future generations as well.
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