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  • 4 minutes ago
“What happens on Twitch doesn't stay on Twitch.”

At Fortune Brainstorm Tech, Twitch CEO Dan Clancy said it's a mistake to view Twitch and social media as direct competitors.

“Those platforms are designed for discovery and light interaction. Our platform is designed for community and authenticity and deep engagement,” he said.

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Transcript
00:00What happens on Twitch doesn't stay on Twitch because it works with social media because for
00:05anyone... So you see those platforms not as competitors. You're saying... Absolutely not.
00:10I think this idea of this, oh, we're very different than them, and the fact that our
00:15content gets spread over social media, those platforms are designed for discovery and light
00:20interaction. Our platform is designed for community and authenticity and deep engagement
00:25and also making money, which is good for the creator. We'll definitely get to the making money.
00:28But you are competing for... There are only 24 hours in a day, only a certain amount of time
00:34where we're awake each day, right? You are competing for viewership time, no?
00:38We're all in the same way that we compare with the book business, okay? Because if someone's
00:42reading a book, well, they're not watching Twitch. And if someone's running...
00:46That's why Amazon bought you.
00:47If someone's running, then they're not... So yes, we are in a time attention economy,
00:52and we compete for your attention in the same way that Netflix. So I think it's a mistake to think
00:57of us and then social media, because people don't go, do I want to watch Twitch or YouTube? It's
01:03kind of different. You have short-form social media apps, and we're more of a long-form platform.
01:07So yes, we're in competition, but we're in competition with all the streaming TV platforms too.
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