00:00There's many, many stepping stones towards achieving that target, and it's an ambitious target.
00:04We know that that's an ambitious target, but we think we need to set the bar high so that we
00:09push ourselves
00:10and hopefully also push the industry to some extent.
00:14That starts with changing our range from internal combustion to electrification.
00:19We also must then look at all of our suppliers, and we must encourage and work with our suppliers
00:23to make sure that they can also produce the parts that they supply for us in the most climate-neutral
00:29way.
00:30We need to look at our own factories. We need to look at our own offices around the world.
00:35And then we need to look at the materials that we use within our cars.
00:39When you put all of that together, the materials that we use, the suppliers that we work with,
00:44our own factories, and changing our range from internal combustion to electrification,
00:49that's how we can achieve that climate-neutral position by 2040.
00:53We've already said as a company that we will be a fully electric car company by 2030,
00:57and we're confident that we'll be there.
01:00But of course, other companies need to look and decide where they want to invest.
01:04We want to invest in the future, which means that we have chosen to be a fully electric car company
01:09as quickly as we think is possible, which is 2030.
01:13It's not just in Italy, but in different parts of the world.
01:15They move towards electrification quicker than other parts.
01:19Partly that's driven by infrastructure, or partly that's driven by subsidies.
01:23If you look at what's going on in the United States right now,
01:26the Inflation Reduction Act and the money that's available for investment in the new economy
01:32and in carbon-free technology is really pushing the USA towards building out a very strong electric infrastructure.
01:40And of course, that's a great thing for EVs in general.
01:43In different parts of the world, that will take longer.
01:45We have a range of products which will be available up to 2030.
01:49I think if you act now, you can really start to create meaningful jobs that last for a long, long
01:55period of time.
01:56The way I look at it is this.
01:59Governments, I think, should spend less on incentives and more on investment.
02:03And when I say investment, investing in people, investing in skills, investing in universities
02:08to drive the new technologies of the future.
02:12You can subsidize old technologies, but you can only do that for a period of time.
02:17I think it really benefits the European Union to look to see how they can increase the technology investment
02:23around electrification, as well as other technologies like software, battery technology, inverter technology,
02:30and all of the things which will drive the economy for the future.
02:32That's the plan.
02:34And that was one of the design points when we were designing the EX30,
02:37that we wanted to get it to the same price as a comparable internal combustion engine,
02:41so that we could say everyone can afford an electric car.
02:44Not just an electric car, but a safe electric car with 480 kilometers of range,
02:51really well designed, fast, really good for city driving as well as highway driving.
02:55And I think maybe for the first time we start to see an electric car priced at the same price
03:02as an internal combustion engine.
03:03So hopefully that proves the point.
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