00:00What if you sold Monster Energy in ancient Rome?
00:02Day 1, one stand, one can.
00:05A Roman cracks it open and jumps back at the sound.
00:07Takes one sip, eyes go wide, finishes it in 10 seconds.
00:11He asks for another, you charge him double.
00:13Day 3, they're calling it the Blood of Mars.
00:16A gladiator drinks three cans before training.
00:18Doesn't stop for six hours, you raise the price.
00:20The line gets longer.
00:22Day 7, Commodus takes one sip and immediately reorganizes the entire Roman army.
00:26Still awake at 3 a.m., you charge him triple.
00:28The order's a crate.
00:30Day 14, the Senate tries to ban it.
00:32Three senators tried it during the debate.
00:34They've been talking for nine hours.
00:35The ban is not going well.
00:37Day 30, gladiators refuse to fight without it.
00:39The Coliseum has a monster stand at the entrance.
00:42You charge whatever you want.
00:43Nobody argues.
00:44Day 45, you introduce a special edition.
00:47A monster can fill it with white cream that you definitely made yourself.
00:50Five times the price.
00:51Sells out in minutes.
00:52Day 60, Socrates shows up.
00:55Nobody knows how he got here.
00:56Nobody asks.
00:57He drinks the white cream can.
00:59Goes silent and says this changes everything.
01:01You charge him 12 denarii.
01:03He pays without noticing.
01:04Day 75, Commodus finds out Socrates gets a special can.
01:08You charge Komodus 20 denarii.
01:10You charge Socrates 15.
01:12Komodus doesn't know.
01:13Socrates does.
01:14He says nothing.
01:15Smart man.
01:16Day 90, Socrates gives a four-hour lecture about the white cream can.
01:19You set up your stand outside.
01:21Sold out in 20 minutes.
01:22He loses his train of thought for the first time in his life.
01:25Day 120, Socrates became your number one customer.
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