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Taiwan’s tourism numbers are rising, with about three million inbound visitors and over seven million outbound trips this year as of April. Arrivals are up slightly but remain below pre-pandemic levels, and targets may not be met. Experts note China, Japan, and South Korea markets are still down, while focus is shifting to visitor spending and stay length.

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00:00Tourism to Taiwan is on the rebound.
00:02As of April, about 3 million people visited the country this year,
00:06up around 4% compared to the same period last year.
00:10Travelers from Japan top the list,
00:12though Taiwan is attracting people from all over.
00:15It's so good, and the city is pretty well.
00:18It's so beautiful, so having a beautiful place.
00:21I want to drink nice coffee, and Taiwan has a lot of nice cafes.
00:27Meanwhile, outbound travel increased by about 20% to more than 7 million travelers.
00:33Japan remained the top destination for Taiwanese travelers, followed by China.
00:38But despite the growing numbers,
00:40both inbound and outbound travel are still below pre-COVID levels,
00:44and tourist arrivals are not expected to hit government targets for the year.
00:48We have about 1,200 million.
00:51The average is 300 million.
00:53In 300 million, the average is 200 million.
00:56The average is 1,200 million.
00:58The average is 1,200 million.
00:59The average is 1,200 million.
01:00The average is 1,200 million.
01:01While some experts have suggested raising airport service fees
01:05to generate more revenue for developing tourist sites,
01:08officials note that tourism is no longer just about visitor numbers,
01:12but how much travelers spend, and how long they stay.
01:15Isen Chen and IT for Taiwan Plus.
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