00:00The Tourism, Arts and Culture Ministry has been focusing on promoting Malaysia to Chinese
00:06tourists over the past year.
00:09Its Minister Datuk Sri Tiong King Singh said in an interview recently that the efforts
00:14have been a success, and the ministry plans to broaden its campaign to other countries.
00:20He said from January to June this year, Malaysia saw a 190.8% increase in tourists from China,
00:29with about 1.44 million visitors compared to the same period in 2023.
00:35Tourist arrivals from India also increased by 89.3% to about 538,000 visitors, primarily
00:44thanks to the visa-free policy initiated by the Malaysian government for Indian and Chinese
00:50visitors.
00:51He said efforts are underway to establish more direct or charter flights from second-tier
00:56Chinese cities to other parts of Malaysia.
01:26Tiong said the Tourism Malaysia Strategic Direction Plan for 2024-2026 outlines target
01:41markets based on priority levels, and the ministry will gradually move from the primary
01:47Chinese, Indian, Asian and Oceania markets to second-tier markets in South Korea, Middle
01:54East and United Kingdom.
01:56The third-tier targets Chinese Taipei and Germany, while the fourth-tier includes Pakistan
02:02and Bangladesh.
02:26The ministry said the right tourism strategies have yielded results so far, bringing in a
02:49total of 11 million tourists to Malaysia in the first half of the year, compared to
02:549.16 million tourists during the same period last year.
02:59The ministry said it is confident of reaching the target of five million Chinese tourists
03:04this year, considering that major holidays like the National Day Golden Week in China
03:09are coming soon.
03:19For more UN videos visit www.un.org
Comments