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Patagonia sued Pattie Gonia creator Wyn Wiley over trademark use tied to clothing and environmental activism.
Transcript
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Patagonia filed a trademark infringement lawsuit against Wynne Wiley,
00:06the environmentalist drag performer known as Patty Gonya,
00:10on January 21st in federal court in Los Angeles, according to The Guardian.
00:15The suit seeks $1 in damages plus legal fees stemming from Wiley's September trademark
00:20application to use the Patty Gonya name to sell clothing and promote environmental activism.
00:27Patagonia said it acted to protect its brand after years of attempted negotiation.
00:32Wiley, who has raised nearly $4 million for nonprofits and accumulated millions of online
00:38followers, publicly responded for the first time Wednesday via Instagram, calling the lawsuit
00:43an attempt by a corporation to erase an activist.
00:47Wiley also sent a letter to Patagonia's board asking them to drop the case.
00:51For all things money, visit Benzinga.com.
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