00:00Hello, welcome to this special explainer for HC Digital Product Shop
00:05Today we are going to delve deeper into how data analytics can help you manage a store completely.
00:12changes it to
00:12Meaning, how to move from shooting arrows blindly to building a precise and targeted business.
00:19Today we will decode this.
00:20Our agenda for today is very clear.
00:23We'll cover the traffic camera concept, 4 steps to setup, data decoding, HC stats, vs analytics and finally
00:32translating data into action
00:34Let's get started
00:36So section 1, the traffic camera concept
00:39See, without an advanced tracking tool, any seller is just shooting in the dark.
00:46Only a basic number is displayed on the dashboard that there were 100 visits today.
00:50But to be honest, this number in itself doesn't help much.
00:54Because we do not know at all who these people are, where they came from or whether they are our
01:00what they're really looking for in the store
01:02This is where Google Analytics enters, think of it as a high-definition traffic camera for your Etsy shop.
01:10This camera illuminates the entire customer journey, from first discovering a product to purchasing it.
01:18The entire journey to purchase, we can clearly see where people are coming from, what they're searching for
01:24are doing
01:25Yes, and what are you buying, isn't it an amazing thing, and this is what we are seeing right now
01:30This explains the difference brilliantly, one side is completely in the dark without analytics.
01:38work, and on the other side is clarity, where we can clearly see which things
01:56Let's move on to section 2, 4 steps to setup, connecting these two platforms and working smoothly.
02:03It really only takes four simple steps to get it running: first, create an analytics account, and second, create a property.
02:12Thirdly, add the URL of your shop, and fourthly, connect it to the HC dashboard, that's all.
02:19Now see, when we create a property inside analytics in step 2, then there we just create the property of our shop.
02:25You have to set up a profile, like name the shop as SS Digital India, select your local time zone
02:31Done, and set the currency, like Indian Rupee, i.e. INR, it is a very simple process, and
02:38Then finally, this connection can be made directly in the HC dashboard.
02:42That's done, we just have to go to settings from shop manager, then options and from there web analytics
02:49Click on it, go there and paste that Google measurement ID tag, and there you have it.
02:57The traffic camera is now fully operational. Let's move on to section 3, decoding the data.
03:04The remaining part is very interesting, see this chart.
03:07Take a look, let's assume that 1000 visitors come to our shop, this chart separates those traffic sources.
03:14-It is shown by dividing it into different parts, on seeing this one immediately understands that HC has its own
03:19SEO is working well with 400 visitors, but Pinterest is also doing a lot with 200 visitors.
03:26There is a big external source, don't
03:37Buyers are raving about products like the Family Tree Template, which alone has received 500 visits.
03:43Yes, this data is screaming out loud that there's a huge opportunity to create Heritage Printables and Vanuatu charts.
03:49The opportunity is right there, and Analytics doesn't just provide numbers, it also tracks the exact words.
03:56Joe Buyers Search
03:58Engine, such as Editable Family Tree or Printable Ancestry Chart, to optimize these data product tags
04:06It puts an end to all the guesswork and speculation associated with it forever, now we just don't have to guess.
04:12Yes, we know for sure what people are searching for, so the most crucial point is this
04:18that a seller
04:19Take a simple product title and give it a thorough treatment with the exact keywords you searched for.
04:25Could upgrade, instead of just writing Family Tree template, use a long and precise keyword line
04:32It can be done, and believe me, it can take your visibility and SEO performance to new heights.
04:39And the important thing is geography i.e. location.
04:42Now it plays a huge role, if we see most of the buyers are from English countries like USA, UK or Canada.
04:49If you are coming from a Hindi speaking country, it simply means that we need to immediately use English keywords and UST.
04:55We should focus on setting pricing accordingly, this is what gives our sales the right direction.
05:02So, let's move on to section 4, HC stats versus analytics. Well, the built-in HC
05:09There are stats, they give us a great and quick overview of daily orders and revenue.
05:15We do, but if we really want to scale a business, make it big, then we need deep
05:22and behavioral marketing insights and that's exactly what we
05:26Google Analytics brings it, but yes, always remember this number 24 here, the analytics data
05:33There is no magic that will appear on the screen instantly, it takes full 24 hours for the data to reflect in the system.
05:40It takes time, so if you see zero visitors on the dashboard immediately after setup, then there is no need to panic.
05:47Absolutely anyone
05:48Just wait a moment, and now we're on to our last part, section 5, translating data into action,
05:57Let's look at a 30-day timeline for a new family tree template upload, from a seller all the way up.
06:03You can easily watch your data accumulate for months, and by the time day 30 comes around, it will be a huge amount.
06:09just clean and
06:10A good traffic pattern emerges before us, which tells us that the product is actually
06:15How is it performing in the market, and the statistics of the last 30 days tell their own story.
06:22This clearly shows that Pinterest's marketing for this particular digital product is much better than Etsy's own default marketing strategy.
06:29It does much better than search.
06:33Imagine, 300 visitors came from Pinterest and only 50 from Etsy search, isn't that an amazing insight?
06:40Now that we have such precise information, work becomes very focused and super efficient, now we
06:47Know what our action plan should be, create vertical images, design blog style walk-ups, and
06:54Shifting our focus aggressively to Pinterest content, every step we take is now based on data
07:01is based, so
07:07It goes away, once this traffic camera is on in our shop, it will be one of our best selling products
07:13Just imagine what completely new and wonderful opportunities will open up for us when we stop guessing.
07:20If you start relying solely on data, your chances of success will be slim.
07:24Possibilities really become unlimited.
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