00:00Isn't it every creator's dream that their channel becomes a reliable source of monthly income?
00:05And that too without any fear of demonetization.
00:07Well, in this special explainer, we are going to decode the entire blueprint to turn this dream into reality.
00:14This is kind of the ultimate playbook where we will understand the entire inside story of YouTube membership.
00:20So without further ado, let's delve into it and see how a common viewer can be made to understand a
00:25Can be converted into loyal paying subscribers.
00:28Today's journey has been divided into 6 important parts.
00:32First, we will understand the basic concept of channel membership, then we will look at the eligibility conditions, then we will learn how to choose member perks.
00:39The method, some very strict rules to keep in mind, the big danger of paused mode and finally the best for creators
00:47We will talk about practice.
00:48Let's get started.
00:50So, our first section is about understanding channel membership, the monthly subscription system. After all, channel membership actually works.
00:58How does it work? Let's take a closer look at this foundation.
01:03Look, channel membership isn't just a join button that appears on the screen. It's a whole whole process.
01:09There is a monthly subscription system.
01:11What happens here is that the viewers pay a fixed amount every month and in return the creator gives them something.
01:17It provides such special benefits i.e. perks which the regular public does not get at all.
01:22Its biggest advantage is that it provides a direct and continuous connection between creators and their most loyal fans.
01:29It creates a strong ongoing financial connection.
01:32To understand this, let us take a realistic example.
01:36Let us assume there is a channel SS Digital India, here three different levels or tiers have been created.
01:55Now the perks you get with each level are also different.
01:59In this way, viewers can support the channel monthly by choosing any level as per their convenience and budget.
02:05Are.
02:06Pretty simple, right? Now let's move on to section 2, the eligibility requirements, or rather, its entry gate.
02:14Meaning, the necessary requirements that have to be fulfilled to unlock this amazing feature.
02:20First and foremost, it is absolutely mandatory for the channel to be a part of the YouTube Partner Program.
02:26Along with this, the channel should also be in a supported country, like India is fully supported here.
02:33But wait, there is a big red flag here, which needs special attention.
02:38If a channel is set as exclusively made for kids, the membership feature may not be enabled.
02:44Can't, not at all.
02:45And not only that, if there are too many ineligible videos on the channel, say those with music claims or copyright
02:52If the video has issues, this feature will not work.
02:54So now comes section 3, choosing member perks, which means setting your value proposition, once the channel has
03:02Once you've got an entry, the next step is to design the creative part that will entice viewers to subscribe.
03:08I will convince you for this.
03:09These perks are essentially the digital treasure a creator can offer their members, truth be told.
03:15So, these perks make viewers feel very special, at the most basic level, like custom emoji and
03:21Loyalty badges can be given, these badges give the member a unique and VIP identity in the comments section
03:28And on a larger scale, there are exclusive videos, early access, or members-only live streams.
03:38There was talk of a premium tier of Rs 90, which offered things like exclusive GST tutorials or private life sessions.
03:46These are the things that make any membership truly valuable, you go
03:52On section 4, strict rules to be kept in mind, can also call it dangerous zone, so far everything is very
03:59good and
03:59Looks easy, but this is where it begins, the area where the Lakshman Rekha, never crossed
04:06You should do it, see, here the difference between right and wrong has been kept very clear, on one hand exclusive live stream and
04:13Things like bad are totally allowed, no problem, butтАж
04:18On the other hand, some things are strictly banned, such as downloading any video or MP3.
04:24It is strictly prohibited to conduct any random lottery or sweepstakes among members, such as winning a laptop or mobile phone.
04:32Selling memberships targeting children, or
04:37This is considered a major policy violation, and membership privileges can be revoked overnight.
04:44Yes, not only perks, its financial matters can also be quite risky, one thing to keep in mind is very
04:50It is important that if a member requests a refund and YouTube approves it, then
04:56Tell me what that money is
04:57Where does it come from? It is not from anywhere else, but is deducted directly from the creator's AdSense account earnings.
05:03This means that the loss is directly on the pocket, this is a financial risk that every creator should be aware of.
05:09This should be absolutely clear. Next comes our section 5, the danger of paused mode. It is wrong to consider this a penalty box.
05:16It won't happen, go
05:27This means that the channel was mistakenly set to made for kids, or the monetization was removed for some reason.
05:34The effect is immediate and quite devastating, the join button disappears completely from the channel.
05:40Those who are already joined are old members, their badge and emoji are hidden immediately, and
05:55So this paused mode is like a ticking time bomb, on the first day when an issue comes up,
06:01So paused mode starts, after this the creator has to fix that problem as soon as possible and YouTube
06:06You have to click on turn on again in the studio, but there is a huge deadline here, for this work
06:12A maximum of 120 days are available for
06:25A huge loss has to be suffered. Well, enough about the dangers, now let's come to our last part, section
06:316. Best practice for creators, i.e. a winning strategy, after understanding all these roles and risks,
06:38Now let's talk about how to create a successful and long-lasting program.
06:43When it comes to getting started, especially for an audience like India, the price point is like magic.
06:50It works, it's best to keep the starting tier very low and affordable, like just 29
06:56Rupees or 69 rupees, this small price helps viewers become members for the first time.
07:02J
07:11The real formula is something like this: the most important thing is to provide genuine and really useful perks, such as excelling at work.
07:18Providing templates, or providing exclusive updates on a topic, is completely against making any kind of false promises.
07:25One should avoid this, whether it is the claim of guaranteed earnings, or the offer of illegal downloads, in reality the main targets are only money.
07:33Less
07:33It should not be so, but rather a very loyal community should be created, which will accompany us in the long journey, so that we can continue with this entire
07:41After understanding the blueprint in depth, a very important question arises, should we start membership?
07:47It may be an easy task, but is it really a creator who can deliver something new of value every month?
07:52And are you fully prepared to take on the huge responsibility of a paying community? This is the answer to that question.
07:59It will certainly determine whether a membership program becomes a huge success or just a forgettable experience.
08:05This is something to think deeply about.
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