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Etsy_के_क्रिएटिविटी_नियम
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00:00Hello and welcome to this new analysis. Today we are going to decode a blueprint that
00:08An absolute game changer for those listing creative products on any e-commerce platform
00:15We are talking about human creativity standards. This is a policy guide that is easy to understand for any online user.
00:23It is very important to scale the business.
00:26See, the biggest and core rule of this platform is very clear, simple reselling is not completely allowed here.
00:34This place is specially designed to be a safe haven for creativity
00:38This simply means picking up bulk items cheaply and selling them at a higher price, i.e. drop shipping and
00:45generic reselling strictly prohibited
00:47Every product must have a personal creative touch
00:50no shortcuts
00:51OK, let's dive into this
00:53In today's discussion, we will understand these standards by dividing them into 6 main pillars.
00:58Let's start with the human creativity standard
01:01Then we will see the difference between made or designed items and hand picked or sourced items.
01:06After that, take a real world policy test.
01:09We will understand how to avoid account suspension.
01:12And finally, we'll uncover one ultimate golden rule.
01:15These are the pillars that can be mastered to thrive on the platform.
01:19So let's jump straight to our first pillar.
01:23the human creativity standard
01:26This overarching philosophy is based on a simple idea.
01:30And the rule is something like this
01:31Only creative, original, handmade, designed, vintage or craft related products should be sold on the platform.
01:39This is literally the only standard for this platform.
01:43What sets it apart from the rest of the typical e-commerce giant
01:46There's no need for mass-produced factory items here.
01:49The focus here is solely on individual artists and their original creativity.
01:54Let's move on to our second core section
01:57made and designed items
02:00Items must be physically created according to this blueprint
02:05or digitally designed by creators
02:08We see a stark contrast in the made by a seller category.
02:12If a product is handcrafted, modifications have been made to it.
02:16Or it is machine assisted, such as cricket or made with 3D printing.
02:20So that is absolutely allowed.
02:22But on the other hand
02:23Assembling pre-made LEGO sets
02:25Adding flag pack furniture
02:26Or simply pick it up from Amazon and resell it.
02:29totally not allowed
02:30Why?
02:31Because it requires that human touch
02:32It completely misses out
02:34now what's really interesting about this slide is
02:37How perfectly this framework fits digital creators
02:41Those items fall under the design by a seller category
02:44Where the original design was created from scratch
02:47These can be digital downloads
02:49Print on demand i.e. POD products can be
02:51Or it could be AI assisted artwork.
02:54There are very strict boundaries in the digital space.
02:57excel templates, print on demand shirts and AI art
03:00Where prompts are properly disclosed
03:02These are all safe
03:04But the thing to keep in mind is this
03:05Downloading unaltered images from Google and selling them
03:09Uploading someone else's copyrighted books
03:11Or just selling stand-alone AI prompt bundles
03:14This is a big red flag
03:15and is strictly prohibited
03:17It's just not worth the risk
03:19With this comes another important concept.
03:21production partner's
03:22This is basically a third party.
03:25that manufactures or prints those products
03:27whose design is completely
03:29Made by the original seller
03:30Such as custom printed blankets or T-shirts
03:33Using a production partner
03:36is completely acceptable
03:37It is distributed through a big shirt
03:39that the underlying artwork behind it
03:41Must be 100% original
03:43Now let's come after creation
03:45On curation
03:45This is our third pillar.
03:47hand-picked and sourced items
03:49Inside hand-picked curation
03:51Vintage items are a major category.
03:53But a very strict rule applies here.
03:56product strictly over 20 years
03:58Must be old
03:59Like a classic jacket from the 1990s
04:01or old antique books
04:03This 20 plus years old rule
04:05It is very important to take it seriously
04:07so that any modern thing
04:08You can't trick the system by calling it vintage.
04:11See
04:12Curation means curating only certain things.
04:14Can't be put in a box
04:15It should show a genuine creative effort
04:19authentic vintage items
04:20natural fossils
04:21or a thoughtfully curated themed gift box
04:24like a book lover kit
04:26This is perfectly allowed
04:27But calling new modern things vintage style
04:30Creating random mystery boxes
04:32Or simply buy a brand from the market
04:34Bring Cadbury chocolates and make a basket for him.
04:36It did badly in the curation test
04:39It fails
04:40So the crucial point is
04:41When it comes to sourcing items
04:44So craft materials like yarns, beads, party balloons
04:47or custom P.O.D. bases
04:49absolutely allowed
04:50But generic ready to use products
04:53Like blank t-shirts, rosemary kitchen tools
04:56or simple electronics
04:58Selling directly from source
05:00The biggest violation of the platform's rules is
05:02Always stay away from them
05:04So we understood the theory.
05:06Now it's time for a practical test.
05:08Let's look at the policy test
05:10with real products
05:11This is a real-world litmus test.
05:14Which for any shop inventory
05:16can be applied
05:17A simple question arises
05:19These specific products
05:20Where does it fit into this policy blueprint?
05:23It is very important to think about this
05:26Because every product listed
05:28There should be a valid justification and proper category
05:32Look at this table carefully
05:34If there is a handmade metal container
05:37Custom engraved
05:39So it is in the easily made by seller category.
05:41gets a tick mark
05:42and is safely allowed
05:44Excel.xlsm templates
05:46Inside designed by seller
05:48It is absolutely safe
05:49But just look at the AI thumbnail prompts
05:51Text-only prompts do not fit into any approved category
05:55This puts them directly in the danger zone.
05:58meaning they are completely risky and prohibited
06:01Now let's come to the most critical part.
06:03The guard rails that keep any storefront safe
06:07avoiding account suspension
06:08This is a quick checklist
06:10Proactive steps that are taken to maintain transparency
06:14should always follow
06:16Always use original and self-taken photos.
06:19Designs must be entirely original
06:22If help is being taken from a production partner
06:25So it should be openly disclosed in the shop.
06:27And just like that
06:29If AI is being used in the creation process
06:32So that transparency should definitely be maintained.
06:35and on the other side
06:36These are some such fatal errors.
06:38Which is absolutely to be avoided
06:39Alibaba buys these wholesale from Amazon
06:42resell
06:43Stealing others' copyrighted images
06:45trademarked characters such as popular movie franchises
06:49to use
06:50making fake handmade claims
06:52or selling mass produced generic goods
06:54These are all direct red flags.
06:56copyright infringement in particular
06:58This is a mistake that can lead to an immediate and permanent account ban.
07:03and this brilliantly illustrates
07:05our final and most important section
07:07the ultimate golden rule
07:09This is the entire framework of
07:11The biggest and unifying principle is
07:13a foundation where
07:14Everything else is dika
07:16If you need a quick mental shortcut to this entire policy
07:18So just remembering this phrase is enough.
07:21Human creativity should be visible
07:23Meaning when a customer views a product
07:26So he should know clearly
07:28that some person has invested his genuine time in it
07:30effort and creative touch has been put in
07:32If this whole discussion
07:34If summed up, the bottom line is absolutely clear
07:37As long as the design of an item
07:39his craftsmanship
07:40His customization
07:41or the creator in his curation
07:44Includes your original and genuine effort
07:46Till then the shop is mostly safe
07:48and is on solid ground
07:49This personal human touch is the heart of this ecosystem.
07:52So this visualization
07:54We come up with a thought-provoking question.
07:56Let's wrap up
07:57Any new product that is about to be launched
07:59That visually this human ingenuity
08:02That is, human artistry
08:04How will the proof be
08:05Each new inventory item
08:07You will have to pass this ultimate test
08:09that he has that creative human touch
08:11appeared unmistakably
08:13This is something that every
08:15E-commerce creators should seriously consider
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