00:00What do you think the price of a taco is in LA?
00:03$10.
00:04I can't say it'd be more than $10, $15.
00:06A taco, oof, depends.
00:08Probably like $15.
00:13Cada taco cuesta $2.55.
00:16That's fair, that's fair.
00:18$2 is okay.
00:22In Los Angeles, there are all these consumers
00:25wanting those tacos,
00:27wanting the different products to get us through our day
00:30so we can have a great day.
00:31The question is, at what cost can producers produce?
00:37Around USC, we've got these food trucks serving a variety of food
00:40and the students love them.
00:42We always have bricks and mortar restaurants,
00:45but those guys lock into high costs.
00:47You have to rent the restaurant,
00:49you have to lock into a long-term lease.
00:51At the same time, the price can be low
00:53because the food trucks don't have any rent.
00:56They grab parking spots
00:58and this allows them to just serve up their food
01:01at low price with no frills
01:04and young people are very attracted to these.
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