00:00It's Benzinga, bringing Wall Street to Main Street.
00:03Swatch and Audemars Piguet released the Royal Pop pocket watch on Saturday
00:07after days of speculation about a collaboration between the two brands,
00:10according to the Wall Street Journal.
00:12The multicolor pocket watch starts at $400,
00:15while a version with a second sub-dial costs $420.
00:19Fans had expected an affordable version of Audemars Piguet's Royal Oak wristwatch
00:24after Swatch teased the partnership online.
00:28Swatch collaborations with Omega and Blankpane
00:30previously drove strong resale demand for lower-priced luxury-inspired watches.
00:35Buyers lined up outside Swatch stores days before the release,
00:39including at the Times Square location.
00:41Some potential buyers left after official photos were released,
00:44while others viewed the pocket watch as a resale opportunity.
00:48Resellers said they hoped the watches could fetch between $1,500 and $4,000.
00:54For all things money, visit Benzinga.com.
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