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00:01Our best friends have bought a historic building in downtown Laurel. This is way
00:06bigger than I thought. And they're gonna convert it into a 30-room luxury boutique
00:12hotel. It feels impossible. We stand in the gaps for each other and when they
00:19said we're gonna do this, can you help us? Absolutely we can help.
00:26Why does Laurel need a hotel downtown? Because there are none. All the hotels
00:31are a couple miles away. It doesn't matter how much progress we see in
00:34downtown Laurel, as long as its most iconic building stands vacant, we will
00:39not feel like we've really done something. This project is perfect for Mallory, Jim,
00:47and Josh. This is the most square feet we've ever undertaken. It's the largest
00:51expense we've ever taken. It's a lot. Jim is the world's greatest financial
00:57advisor. He's gonna figure out exactly how you can take something then make it
01:01profitable. Unfortunately, all of our loans are not yet finished. What does that even
01:06mean? It means that we're paying for everything out of our pocket. Josh has
01:12spent the last ten years buying and restoring historic commercial
01:16properties. Can this room be ready in four weeks? Four weeks? And Mallory studied
01:23accounting. Never should have done that. She should have gone into hospitality
01:26management. That this is her spiritual gift. Okay, y'all ready? Yes. Let's do it.
01:32This is so beautiful! Just have to do it 29 more times.
01:40What did y'all finally land on putting on this side? We were gonna retail our businesses
01:44over here, so we have the Scotsman store. They need to focus on cash flow, and one
01:52great thing we could do is get the retail space open immediately. Josh, where's the
01:58elevator? This completely busts the budget. What else don't I know about? We're getting
02:03to the point in this project that if we don't get the loan, we're not gonna stay on
02:06track. I'm scared for them. There's just so much to do. Where are we going to find the
02:14money? I'm getting a little anxiety feeling. How much longer are we gonna be able to
02:18operate? I am worried that they are in over their head. Hold on! Hold on! I just got a text
02:24that changes
02:26everything.
02:40So I'm doing a walkthrough in this retail space because we have got to get it
02:44finished. I am getting reservations for rooms right now. Like, they're coming in
02:49daily, and this is the first space that we have to get open for the public because
02:54without the SPA, we have to figure out and finish the retail portion so we can
02:59get some cash flow in this place.
03:13So this is the door? The official door? This is the official door. Yeah. Why are, okay, so I still
03:18don't, why did
03:19we decide to go with one door? Originally there were two doors, but we realized if we
03:23got rid of that door, we'd have a window for displays. Because if you have a
03:27doorway, it just takes up so much space. And where do you put the Christmas tree?
03:32Oh, very important. Now, Christmas tree corner, look, all the way up. All the way around. Oh my gosh, it's
03:38so exciting! Christmas! Nice. Is this going to be open by the holidays? Oh, absolutely. This year? Yeah, yeah, yeah.
03:44Alright. For sure. I'll add a Christmas tree to my list of to-dos.
03:50Yeah. I love everyone's confidence about Christmas. The problem is, there's a lot of unknowns when you redo a historic
03:56building. Things don't always go like you planned.
03:58But I'm a little uneasy that it's all riding on my shoulders. To be honest, I'm very nervous about Christmas
04:04time.
04:04So right now, we've got Christmas tree corner, retail in these two halls, hotel entrance and lobby in the back,
04:12the elevator, and then what's happening over in this area?
04:14Well, we haven't figured that out just yet. The main floor had to be really carefully thought out, just because
04:21Laurel is zoned for businesses to be only on the first floor.
04:25So this is where you're really going to see some of the prime goods that we make at the factory.
04:28Butcher Block Islands, kitchen carts.
04:30Little kitchen tables like the one that Ben built for our house. Yes, just like that. I love that. Spoons.
04:35And ready-made. You can walk in and buy one. Really tell the American-made story. Yeah. That's what this
04:40is about. Absolutely. I love it.
04:41Where the scaffolding is, that is checkout. So we'll have like a huge point of sale. I want the guys
04:47to make a beautiful Butcher Block display wall to showcase the countertops we offer.
04:52This will also be where the custom countertop ordering section is right in front. And then here it'll turn into
04:58millwork.
04:58So that wall will be all millwork that matches the back. And then these columns are going to become beautiful
05:03wooden millwork all the way down. Nice.
05:06I want it to be a traditional retail experience. When we were in Lauren Rogers, we did find some pictures
05:12of interiors from downtown.
05:14Other buildings, not the crest buildings. Not the crest. They were extremely ornate. Like the woodworking was...
05:21A lot of marble. Chef's kiss. I really want to bring that back to where it feels like it did
05:25in the 1930s.
05:27It has been a dream of mine to have a storefront that is the flagship for the Scotsman brand.
05:35Growing up, my dad taught me and my brothers everything was fixable. That's where my love of woodworking started.
05:42I was outgrowing my shop and Josh had a building in downtown that had a sort of warehouse space.
05:48And so we partnered on it where I provided all of the tools. He provided the space.
05:54And that was Scotsman.
05:55As business partners, we opened the mercantile, then opened the general store, built the factory, the scent library all together.
06:04Think about how far we've come to now be the cornerstone store of a cornerstone building.
06:11This is a dream come true.
06:12This is retail. Yes. But underneath the stairs that leads up to the hotel suites, I've got something super exciting.
06:20Imagine you step into like a Scots mini kid's kitchen with kid height, Scotsman countertops.
06:28Like my size stuff, which I'm pretty excited.
06:30Oh God.
06:32No one loves a play kitchen more than our girls.
06:34I know.
06:35I like that idea.
06:36Well, it all goes down to making this a family friendly space, right?
06:40So folks can enjoy at all ages coming in here and learning the love of kitchen.
06:46For Mallory, Jim, Josh, they see the Crest Hotel as an heirloom that Laurel has given to our generation.
06:56Laurel only exists because of the thick pine forest that was here.
06:59In the early 1900s, Laurel was the leading exporter in the world for yellow pine.
07:05The Piney Woods of Mississippi helped build this country.
07:09The railroads.
07:10For the railroads, yeah.
07:11The Panama Canal, pine trees from Mississippi.
07:15Pine was being sent all over the country to build homes as the population grew.
07:19It's all because of the pine.
07:21The heirlooms that we got from that is the industrial side of our town.
07:27For us, it feels way bigger than we're opening a store that sells kitchen goods.
07:30For us, it feels like we are participating in what our city's legacy is.
07:42Have we landed on an actual layout for the retail?
07:46No, we have not.
07:47It's in flux.
07:48The first floor of the building really needs to function as the same space because we're going to have the
07:54retail store open during the hotel lobby hours.
07:57And so it all really is this overarching, how do people function when they come into this building?
08:04How do they feel?
08:05Because to me, Southern hospitality really is making people feel better when they leave than when they came.
08:11What is the look you're after?
08:13Well, I can tell you this is going to be the hero of this store.
08:17All the woodworking is white oak.
08:20White oak is going to bring in that warmth to the store that I really, really want.
08:23And it was what they would have used historically.
08:26And that's a mid.
08:27I love it.
08:27And now we need a blender that's more of a high.
08:29Every beautifully designed room has to have the lows, the mids, the highs.
08:34Wood tones always hit in that mid range.
08:38And then the lightest colors, the creams, those are the bright sparkling top notes.
08:44And then we'll have the lows with shadows and textures of things like baskets where you have product.
08:50The greatest commercial spaces feel like your home oversized.
08:55That even if you have overhead lighting, it feels like lamp light.
08:59That even if you have products displayed, it feels like it could be on your kitchen table.
09:04We want to have a maple counter wherever we're having a big wood moment.
09:10Yes.
09:11Maple, it's there for you.
09:12It's sturdy and supportive.
09:15And you're not thinking about it.
09:16It's like a great brassiere.
09:20It's a background MVP.
09:23You need it.
09:24You need it.
09:25It feels to me like a really authentic vision she has.
09:30It could be the 1920s or the 2020s.
09:33Mm-hmm.
09:33It's hard to walk that line.
09:43So the retail space is coming along.
09:45We've got the back wall frame.
09:46We're painting the windows.
09:48And we're starting to frame up the four rooms for the mezzanine level.
09:51Then we're going to start the other 26 rooms.
09:53Hopefully, after that, we'll start insulation, then sheetrock.
09:56My laundry list of work is just getting bigger and bigger.
09:59There's just so much to do.
10:00They need to be open by the holidays because what happens after the holidays?
10:05They don't travel.
10:06They don't shop.
10:07They don't do anything.
10:07So if you don't hit the holidays, then you're going to have to wait until summertime to get a windfall
10:15of money.
10:21You really got permission from the mayor to do this?
10:24Absolutely.
10:25He said, get it done.
10:27Are you serious?
10:28Twice he said, get it done.
10:29Redoing these buildings downtown, you don't always get a rear entrance.
10:33This building's unique because three sides face public streets.
10:37So for us, we wanted to give the hotel its own identity.
10:39We're going to put it in the back of the building.
10:41And we've added an awning so there's no question that this is the entrance to the hotel.
10:46That white pole is keeping me from finishing my signage.
10:49We've got a plan.
10:50We've had the electricians.
10:51They've disconnected the service.
10:52We've got a long enough bungee strap because if the bungee strap is too short, it will hit the truck.
10:57Pull away slowly, I think.
10:59Put tension.
11:00Let's just see how it acts.
11:01Okay.
11:02And you know, once Dale Jr., won't you?
11:04Try not to damage our awning there.
11:08Try to go easy.
11:09Come on.
11:10Come on.
11:11All right.
11:11A little more.
11:11A little more.
11:12All right.
11:13That's it right there.
11:13Hold on.
11:14All right.
11:18Let's hit it.
11:22Dang.
11:23All right.
11:23That's good.
11:23That's good.
11:24That's good.
11:25Be honest.
11:26Were you happy to get this call?
11:28I live for these calls.
11:38Hey, Josh.
11:40Hey, what's up?
11:41Just coming to check.
11:42The most important thing about the facade of this building is that it applies for the historic
11:48tax credits.
11:49So we have to think about every single detail.
11:51So let's talk through what we're doing on the facade.
11:54I know we're trying to keep it as historically accurate as possible.
11:58We're already going from three doors to one door to help with the flow of traffic.
12:02Yeah.
12:02So walk me through the choices that we have to make today.
12:05So the building was built in 1930.
12:06And so we were okay to use a wood facade or a steel and stone facade.
12:11I had originally planned to do wood, but the more I think about it, the more I don't
12:16want to deal with the maintenance in the future.
12:18Patch up, repaint.
12:19What if we make steel windows at our factory?
12:23It makes sense to me because all the other windows in the whole property are metal.
12:27Yeah.
12:28And so the combination with the marble, the stonework, the glass, the new metal windows,
12:34and that red and gold sign that we're getting made that matches the old crest signage.
12:38I think that's going to really make it look like it's always been here.
12:42The historic tax credit allow us to do projects like this.
12:45We can go back with a historic structure the way it was meant to be in a fantastic way,
12:50but we've got tax credits to essentially help us pay for the project.
12:53But my goodness, it's a lot of hoops that we have to jump through to make it happen.
13:06So where on the building are you thinking for this mural?
13:10So the rear of the building will be the hotel main entrance.
13:14People will pull up, get out, unload their car, and then go into the hotel lobby.
13:20Doors obviously will change.
13:22Huge awning.
13:23And then I really want to do a big mural that speaks to the overall experience of the hotel.
13:32Give me some words.
13:33We really like generational, legacy.
13:36I think about your...
13:37Hospitality.
13:38That's your word.
13:39When I think of you.
13:40A house becomes like a family member.
13:43Yeah.
13:44And if we think of this building as a family member of the community.
13:48I love that.
13:49But I need you to like take this.
13:52Yes.
13:52And take it off my plate.
13:54I can do that.
13:55Okay.
13:56While we aren't financially invested in the hotel, we are still invested in our friendship.
14:13We are going to do everything we can to help them through the biggest challenge of their lives.
14:20My biggest contribution to the revitalization of Laurel are the murals.
14:25It's sort of become your thing.
14:27If you go around Laurel and you look at all of our properties, the scent library, the mercantile, the general
14:33store, we have signs painted on the walls that Erin designed for every single one of them.
14:38I get to say a little something about what Laurel means to us.
14:47Having a hotel in the heart of downtown Laurel is going to do amazing things for our downtown.
14:54Having a hotel nearby where people can stay, they can shop, they can dine.
14:59It's going to, I think, elevate the downtown as a whole.
15:03Everybody overall is excited to see that building become something that has such potential to benefit all of us.
15:23I want this one here.
15:24It's this tight grain.
15:26We are making the millwork that is going to define the retail space.
15:31The columns are going to go up and meet beams on the ceiling, so it'll look like massive beam structure
15:36is holding up the retail space.
15:38It's going to be magical.
15:41Historically, you always see these giant wooden elaborate columns.
15:46Well, you know, we're going to have, of course, the ceiling tile on the ceiling.
15:50Hey.
15:51How's it going?
15:52It's going great.
15:53I need to see you all for a second.
15:55I feel like we're in trouble.
15:56What do you think?
15:57Huh? Look at this.
15:58It looks fantastic.
15:59You like it?
16:00It looks really good.
16:01It can wait.
16:02It can wait?
16:03It can wait.
16:04It can wait.
16:04Wait.
16:05Come see.
16:05I'm coming.
16:06You got something exciting?
16:07It does sound like something exciting.
16:10It's something.
16:10I know we haven't made progress on this yet, but here's why it's good that we haven't.
16:15Um, our application for the tax credits has been flagged because of our design.
16:21What does flagged mean?
16:22Flagged means we'll lose our tax credit.
16:28Where are we going to find the money?
16:31We're getting to the point in this project that if we don't get the loan, we're not going
16:34to stay on track.
16:35It's going to be expensive.
16:36I haven't thought about what happens if the loan doesn't get approved.
16:40I don't know.
16:41We could lose our houses, and not only would we let our families down, we could let down
16:45the entire town.
16:47I can't think about that.
16:50We're not adhering to the original design of the buildings.
16:55It looks just exactly like it did.
16:56No.
16:57This building had two entrances, and then the theater was a separate building, and it had
17:02its own entrance.
17:04We had planned for just to make it one entrance in the center to just funnel all the traffic
17:09into maximize space in the retail.
17:11And if we don't do it, we'll lose our tax credit.
17:14So they're asking for an entrance over here, an entrance down the main hallway, and an entrance
17:19to the storefront.
17:20Right.
17:20But how much is the tax credit?
17:22How much is that third door worth?
17:24Two doors.
17:25As high as 20% of the entire project costs.
17:29Yeah, you're going to want to add that third door.
17:31If we don't add the additional doors, then we don't get the tax credits.
17:35If we don't get the tax credits, then this project really isn't feasible.
17:38I mean, I hope they don't kick back on any more design elements.
17:49I grew up downtown.
17:51I saw a downtown that was vibrant.
17:53It wasn't until I got out of school that I realized for anything to change, it was going
17:58to take money to do it.
17:59From that grew my passion to revitalize downtown.
18:03I like how numbers can turn into dreams.
18:21Mallory and I studied the front of the building.
18:23We decided the best way to get it historically accurate and save money is to make the original
18:28transom windows.
18:28These are going to look a little different from the ones we uncovered on the side of the building.
18:32How many of these we got to make?
18:33A lot.
18:34I think like 40 something.
18:3640 windows?
18:37Yep.
18:37Ready?
18:37Let's do it.
18:39The crest building is made from materials that have lasted through Hurricane Camille, through
18:45Hurricane Katrina.
18:47It is built with the best materials and it's beautiful, so you work with what you got to
18:51replicate the beauty.
18:55Oh, I hope these bit.
18:56A little more?
18:59About right there.
19:00You want to check that side for level or are you happy?
19:02If you're happy, I'm happy.
19:15In order for this building to make money, they're going to have to use every single screen
19:22square inch of it, including this basement.
19:24Watch your head, Ben.
19:25All right, so it looks a little better.
19:27Oh, this is better, huh?
19:29It was like a swimming pool last time.
19:32Oh.
19:32This hotel's already got a pool and we're going to suck it right out of here.
19:35You think this can be dry space, right?
19:36I know we can get it dry.
19:37We've done basements before.
19:38What do you think, Aaron?
19:40This is the scariest.
19:42This looks like something that Indiana Jones would have to work really hard to get out of.
19:46That's why I like working down here.
19:47It's Tim.
19:48It's like a psychological thriller horror movie.
19:52What are we thinking?
19:54Found space.
19:55Oh, I got an idea.
19:57Everyone has a plan.
19:59We have a plan.
20:00We have a plan.
20:00This is like the coolest basement speakeasy Jasper.
20:07Imagine walking down the steps and you see this nice bar.
20:11Imagine like having a deep red velvet.
20:15No, it's not.
20:16I can't.
20:17It's not?
20:17It's not.
20:17My eye is switching right now.
20:19Can't even.
20:20A little trumpet player.
20:22Jim has got a vision.
20:24But then I remembered that I have four children.
20:27I want you to imagine a wide open room, good soft seating, a screen, vintage black and white movies.
20:34You're talking about usable space that could create revenue to have as a basically a living room for kids.
20:44Let me get this right.
20:45My kids are not as important because they don't create revenue.
20:49At this moment, yes.
20:53My whole point here is not out of what I want.
20:56I'm also thinking about cash flow.
20:58Everything we do has to create some type of revenue.
21:01We could have it like a hybrid approach.
21:05Kind of the same set up to where you have like an old movie screen.
21:08You could have some really cool like little nooky spots over here with chairs and tables.
21:14And then over here, have a bar to where if you do food for a special event, you can have
21:20a space to put that.
21:21Kind of a mash up.
21:22Just let it be moody and look very adult.
21:25Even if it's family friendly.
21:26Now that I like.
21:27We also have some revenue generating from it because we could rent it out.
21:29I think as long as you make it a very beautiful room.
21:32I like that.
21:33I like it too.
21:34But I can't stand in here for why am I getting eaten alive and no one else.
21:37We gotta get rid of these mosquitoes.
21:38Yeah, it's a problem.
21:45We're going from one door to three doors.
21:48And so, of course, that's going to increase the timeline and the budget.
21:52But at the end of the day, if they say we need three doors, we're going to make three doors.
21:58Ooh.
22:00Is that a little bit of butcher block?
22:03Yeah.
22:04Hey, guys.
22:05What do you think?
22:06I really liked it.
22:07Mallory had an idea for a miniature kitchen, a little play area.
22:11Brilliant idea.
22:12Because, you know, usually the space under the stairs is just wasted space.
22:15Are we concerned at all at the height?
22:18It's perfect for Lucy's height, but I do think like the little littles.
22:22Lucy, what do you think?
22:23Lottie is about right here.
22:25That's the top of her head?
22:27Grown-ups do not know what they're talking about when they're trying to get a kid's kitchen
22:31together.
22:32So, of course, I had to come in and help.
22:34We're going to lower the countertops, the cabinet.
22:38Yeah.
22:38Add a face frame and paint it.
22:41And then, oh, we want tile right here?
22:43Yeah.
22:44We open when?
22:46You know I fought so hard, so I can have your heart.
22:49But now I got it baby, why'd you wanna throw my weight?
22:54Can you make it all maintenance?
22:57What the?
23:00Josh!
23:00What you doing?
23:01Where's the elevator?
23:02I know I told you that we could save the old one, and we could've.
23:05We could've saved the old one.
23:08But, come on up here.
23:09Let's come up.
23:10Huh.
23:10I would if I could, Josh.
23:12That's the thing.
23:13Every one of our rooms are going to be on the mezzanine level up.
23:17So, we have to have an elevator for ADA accessibility.
23:20We can't open the hotel without it.
23:22If we try to fix the old elevator, it wouldn't be reliable.
23:25If it goes down, the whole hotel's shut down.
23:28And imagine, imagine if we had to do all this after we built the hotel.
23:31No doubt.
23:32This building has a lot of issues and challenges.
23:35Yeah.
23:35The elevator's one of them.
23:36You take the car out.
23:38It's no longer a $30,000 upgrade.
23:41No.
23:41We're talking six figures.
23:43Easy.
23:44No, it's, yeah.
23:45It's gonna be, it's gonna be expensive.
23:46Where are we going to find the money?
23:55Better to do it now than later.
23:58It's hard.
23:59Okay.
24:00Okay.
24:00I mean, it's done.
24:02It's done.
24:03I would have loved to have known that this was happening.
24:05Josh has made the decision to completely remove the elevator.
24:10And really, furthermore, I don't, I don't know if he's making these decisions.
24:15Well, what else, what else don't I know about?
24:18Do we even have the time to add a new elevator?
24:23We have to though, because we don't have one now.
24:25I'm, I'm trying to figure out how we're gonna make this work financially.
24:31If we're spending 100, 150, 200, I don't even know.
24:35We're gonna have to cut somewhere.
24:37The only thing that we haven't added is on the roof.
24:42The sign?
24:43We need an iconic sign.
24:45Jim, I'm talking the biggest sign that this town has ever seen.
24:49You're talking about a $100,000 sign?
24:51Can't do it.
24:52Can't do the sign?
24:54No.
24:56My heart's set on a sign.
24:58I know.
24:58I want a sign too.
24:59But I agree.
25:00We need a sign.
25:01We need a sign that, that wraps around the building and that you can see from 100 miles away.
25:06I'm not trying to be a jerk about it.
25:08I want a sign.
25:09It's just, that's the only thing I can think of.
25:11If you can think of something else, let's talk about it.
25:14I'm getting a little anxiety feeling, how much longer are we gonna be able to operate without this loan money
25:20coming in?
25:23That is why we felt too scared to get into a hotel.
25:27It's such a responsibility.
25:29I'm scared for them.
25:45All right, y'all don't look.
25:46I'm not looking.
25:47I'm not looking.
25:47Look at the parking lot.
25:49I don't wanna see it.
25:49Wait until you're all out here.
25:51What is it?
25:51I'm not looking.
25:52The whole process of building a hotel is so long and so daunting.
25:58Can we look?
25:59I'm looking up.
25:59I'm about to do it.
26:00Turn around.
26:01Ta-da!
26:01Wow!
26:04I love it.
26:06Hospitality.
26:07I wanna take a picture.
26:07Should we test it out?
26:08Yeah.
26:09Every small improvement that we see is making us excited so we can keep going.
26:16Really captured.
26:17Okay.
26:18Everybody jump.
26:19One, two, three.
26:24Your baby still doesn't have a name, but it has a picture on it.
26:28I know.
26:28What about legacy?
26:29I like legacy.
26:30The legacy in hotels?
26:31The legacy in.
26:31Legacy lasts.
26:32It's important.
26:46Down in the basement, we've torn out all of the old walls.
26:49Smells better already.
26:50We've gotten rid of the mosquitoes.
26:52And we went ahead and put a waterproofing agent on the wall and painted them with a primer
26:56to help with any moisture that happens naturally in the basement.
27:11All of it has to scoot down.
27:13Yeah, Josh, push it.
27:16Oh!
27:18We're finally getting our checkout counter moment in the retail space today and I cannot wait
27:24to see it.
27:24Shove it hard.
27:26Shove it hard.
27:26Do it, Josh.
27:27Just like high school football.
27:29This is the first piece of furniture that we've brought in.
27:32And so the pressure is on because now I'm starting to see this space is so grand and this
27:38is just one small piece to a very big plan.
27:40And then this is butcher block waxes and tea towels and okay.
27:47Spoons.
27:48I really, really want to see the neon sign just because to me that is, that's the checkout
27:54wow moment.
27:55Oh, shoot.
27:57You got it?
27:58Yeah, I got it.
27:58I don't like it, but I got it.
28:00I don't like it either.
28:01Okay.
28:01Uh, do we have bolts?
28:03Yeah, I got everything we need.
28:05This thing is fragile and if you get it sideways or knock it with a tool, it will break the
28:11neon
28:11tubing.
28:12Oh, this is terrible.
28:14Please don't break it.
28:16Once it busts, the tube won't hold the gas and it won't burn right.
28:20Are you ready?
28:21I can't tell what goes where.
28:23Okay, keep holding it.
28:24Keep holding it.
28:24Think strong thoughts.
28:26Oh yeah, it's perfect.
28:26Don't move.
28:27Don't move.
28:27Y'all look at it.
28:29What do you think?
28:30How does it look from down there?
28:31Is it straight?
28:32Looks awesome from here.
28:33It looks pretty straight.
28:36Slice!
28:37Slice!
28:39Scotsman!
28:40Look at it!
28:41I love it!
28:42It's really, really cool.
28:43I love neon.
28:45This is a huge moment of pride.
28:47And I feel a ton of gratitude for our four best friends who have been working so hard to make
28:54it all real.
28:55They're carrying so much stress and financial burden and so much worry about what if it doesn't work out.
29:02I'm scared for them.
29:11What's up, bud?
29:13Oh, man.
29:14The sign.
29:15This is a big, this is a big achievement.
29:17I hope it fits!
29:18With a butcher block.
29:19Oh, that looks so cool.
29:22You work so hard for months to get a building ready and people start getting excited.
29:27They say, is this door about to open?
29:28People are going to start thinking, you know, this is pretty cool.
29:31We should support this.
29:32Oh, look at that!
29:34Y'all!
29:35What's y'all think, huh?
29:37So great!
29:37It feels like a store.
29:38It's so great!
29:43I love it!
29:44Gosh, it looks so good!
29:46It's so great!
29:48It's so New York at Christmas.
29:49Friendly.
29:50It's so friendly.
29:52But also...
29:53Fun.
29:53Fancy.
29:54And fancy.
29:55It's such a statement maker.
29:57I know that all the crest buildings have to have that red and gold signage, right?
30:01Yeah.
30:01But I haven't seen one in person.
30:03And I feel like I'm getting a time travel.
30:05It's very nostalgic.
30:07The restoration of Laurel has, up to this point, been a paint your logo on the wall level.
30:12Yeah.
30:12Yeah.
30:13And you just really elevated it.
30:14Feels like it's, uh, yeah.
30:15You really took it to the next level.
30:17It's, it's one of those turning points because you could literally see people stopping as they
30:21were walking when they were driving by, stopping, taking pictures and videos of this huge crane
30:26lowering this nostalgic sign back on the building.
30:29Okay.
30:29I have questions about the tax credits.
30:31Oh, yeah.
30:32Surely you have gone above and beyond.
30:34We have made this building so original.
30:35It's confusing people for the crest.
30:38I think historically we are more than good.
30:40I bet you they've never had somebody go to this level.
30:45I don't know that we would have been able to accomplish all this without our friends,
30:51without the family.
30:52Like if the Scotsman, if the Scotsman brand had stayed with just me, probably would have
30:59never reached this level.
31:01So for the Scotsman brand to have grown to the point where we need a storefront and for
31:09it to be this beautiful, it's incredible for all of us.
31:13I think the people in Laurel are going to be excited that it's there because this
31:17storefront means that building is not the vacant eyesore that it's been for most of my
31:23life.
31:24What do you think?
31:25Oh my gosh.
31:26This looks incredible.
31:27I love it.
31:28What's your name?
31:30Thanks.
31:31Celeste.
31:32Debbie.
31:32Debbie.
31:33Where are y'all from?
31:34We're from Charlotte, North Carolina.
31:36Okay.
31:36Here visiting and we love it.
31:38Yeah.
31:39Everything is amazing.
31:40I love seeing towns being remade.
31:43I am ecstatic.
31:44To see an older building that I used to shop in as a child, renovated into a boutique hotel.
31:52It's one of the cornerstones of downtown and to get somebody that's going to do it right,
31:58it'll draw people to Laurel.
32:01Everything that we have been doing has been about making a better life here in Laurel.
32:06Not just for us, but for the people of Laurel.
32:08Now opening a store.
32:10We want it to be a love letter to American made.
32:12Absolutely.
32:13And to the people who make things in America.
32:20Another early morning start.
32:22So I'm here to do a backsplash for the kids' kitchen.
32:25So then we can add a polyurethane to the floor to get that natural wood shine.
32:29It's going to be a busy Saturday.
32:30In order to finish a project like this, you have to put everything in it.
32:34The only way I can do that is because Emily's at home helping juggle the kids.
32:47She's helping pick up where I'm dropping the ball.
32:51Because you can't do both very easily.
32:54Daddy, I wish you could come to the park.
32:59One of the traits that I hope my children remember about their father,
33:02I want them to know that whatever I was doing, whether it was coaching soccer
33:06or building a building, that I went at it with all of my might.
33:09I mean, look at this.
33:10It's a project.
33:11Her great-great-grandfather was a painter.
33:13It's just like a chip off the old block.
33:17This project doesn't end when we open.
33:19Like, we're going to be busy with this project for the rest of our lives.
33:23So I've been starting to talk to the girls because it's going to be a family affair.
33:28It's going to be our family heirloom.
33:30How's everybody doing, Lucy?
33:31Oh, it's good.
33:32Yeah, they're good.
33:33To know that they're interested in carrying that on, it's all I've ever wanted.
33:40I'm going to take the kids to go get ice cream.
33:54Well, at least it's not heavy.
33:56When we started this process, we all were like, we need flags.
33:59The one big banner is something like 20 feet long.
34:06We have to move a whale.
34:08Two blocks to go.
34:10Getting our steps in.
34:14The main story behind this entire store is to feature all of the products and the hard work that our
34:23factory workers are doing.
34:24And you can't do that without a very Americana color palette.
34:31I think it's time to raise the roof.
34:33It is time to raise the roof.
34:36That's why we're bringing in all the flags, but also that blue paint that we're putting on the checkout counter.
34:50Love those, but also love the pasta bowls over there.
34:53The pasta bowls are great.
34:54I think this is a home run with this one.
34:56When you're building a store that is based around kitchen, this should feel like a home in a lot of
35:02ways.
35:02Every little display should be a vignette that feels like home.
35:06We probably need a sign on there that says, do not touch.
35:10I think there's hot plates.
35:12Ah!
35:12Oh!
35:13Y'all check out the little fridge.
35:14Wait, hold on.
35:14I need some ice or it looks hot.
35:16Oh, yes.
35:17Whoa!
35:18A little heart shape here.
35:22That's a strong grab.
35:25God!
35:27Oh!
35:28Yeah!
35:40You know, we have been working so hard to make this store happen.
35:45And it's not just me.
35:46It's not just Ben.
35:47Not just Jim, Mallory, and Aaron.
35:48It's so many people.
35:50But we believe in this place.
35:52And we think it's going to pay off.
36:08It is very hard to keep motivated when it just feels like an endless list of things to take care
36:15of and things that are going wrong.
36:20But then there are those happy moments, you know?
36:22It's starting to get cold, isn't it?
36:24Yeah.
36:24People start sending texts.
36:26They're excited.
36:27What's happening?
36:27When's it open?
36:28We can't wait.
36:29And that buoys you for another day.
36:32Ooh!
36:33Y'all come look at this thing!
36:35God, it looks so amazing!
36:37Finished!
36:40Wow!
36:41It looks so good!
36:42I tell you.
36:46This looks completely different than it did a month ago.
36:50Now I feel like three doors was great.
36:53Yeah, me too.
36:53I love that it has three doors.
36:55I do too now.
36:56Honestly, the tax credit inspired so much of this.
36:59The stone and the three doors.
37:01I think it's made it better.
37:03Yeah.
37:04The facade feels so forever.
37:06The concrete block says something different than just brick.
37:11The only buildings in our city that are built that way have been here since the city was built.
37:17All right.
37:18I want to be the first customer.
37:19Yeah?
37:19Good.
37:20We need some money.
37:20Come on in.
37:22I want to get out of the wind.
37:27It was like an empty construction site just a few minutes ago.
37:31This is so polished.
37:33This is the Southern culinary experience.
37:37Well, thanks.
37:37That's what I was hoping for.
37:38Like every single thing in here has been carefully curated because like not only do we all use it in
37:46our houses, but it's because it's made to last and it's very Southern.
37:51We want people to come in here and just have to have every single thing.
37:56I want them to feel inspired and take a piece home.
37:59It feels like all the proper basics of a Southern kitchen and you use all of those things to make
38:04these meals that your family's never going to forget.
38:06And we're only doing all these things because we're obsessed with our grandmother who made the greatest meals we ever
38:11had.
38:11It's ma'am all's kitchen.
38:12Ma'am all's kitchen.
38:14Ma'am all's kitchen.
38:16There's so many plates on this table.
38:18We have those stars.
38:19These are dishes for your kitchen and your bathroom because I would also put this beside a sink and put
38:25myself in the hotel rooms.
38:27And I'm going to steal some of these for the hotel rooms.
38:29One hundred percent.
38:30They're great.
38:30So this is all beautiful, but the hard work is really displayed all throughout the middle.
38:41Look at all these littles in here.
38:43Yeah.
38:44Ready to browse, cruise, add to your checkout.
38:46I think we need more checkout spaces.
38:49I don't know.
38:50Y'all look at these floors.
38:52They turned out.
38:54The floors look incredible.
38:55You know the kids help do that.
38:57I know.
38:58Look at that.
38:59Y'all, the butcher block wall is killer.
39:02The lighting, the symmetry.
39:05That's so cool.
39:06So it's every species of wood that we do, end grain, edge grain, face grain.
39:10This is such a great way to explain it.
39:13Think about how far we've come.
39:15It started in my shop out back, then moved to your building, and then we moved over here by the
39:20tracks.
39:21And it's...
39:22It's come a long way.
39:23It's crazy.
39:24It's pretty special.
39:25Yeah.
39:26Really special.
39:26Thank y'all for doing that with us.
39:28Oh, it's been a fun journey.
39:30It's been a fun journey.
39:39And while we were busy working on all this, the girls were busy in the little kitchen.
39:46No, this is adorable.
39:48Pans, little fork, like everything is tight.
39:50It's all the perfect size.
39:51A little rolling pin.
39:52Yeah, everything.
39:53I want it to feel like a real deal little kitchen.
39:56It looks awesome.
39:57It does.
39:59Snoozy's Kitchen.
39:59Now, who is...
40:00Who is...
40:01Who is Snoozy?
40:02My grandmother on my mom's side.
40:05Yeah.
40:05Her name was Legetta Wheeze, but they called her Snoozy.
40:07Well, I'm sorry.
40:08Her name was what?
40:09Legetta Wheeze.
40:09Snoozy was easier.
40:10So she had a nickname.
40:11I never would...
40:12But she worked at Crest.
40:14She ran...
40:14She worked in this building.
40:16Yeah.
40:16She ran the candy counter.
40:18So...
40:18Oh, gosh.
40:18I did not know that.
40:20Yeah.
40:20It's a whole store dedicated to hospitality.
40:23It is.
40:24It is.
40:25When they're little.
40:26It starts little.
40:26Well, I'll tell you what.
40:27You guys have somehow turned a retail store and made it feel like a home.
40:31You're just miss hospitality all the time and everything you do.
40:34Even in a store, you want people to feel like they are at home.
40:38Ideally, all of this would be open all at once.
40:41Yeah, that would be a perfect world, but, you know, until the SBA loan comes through,
40:46that's not a realistic thing.
40:48And I hope it comes through because I just got my credit card bill.
40:52It's almost $200,000.
40:53For a month?
40:55Yeah.
40:57Let's not focus on the negative side of this.
41:01No, no.
41:02Just imagine.
41:03Let's let them come in and see how I tried it.
41:05Let's just see.
41:06Hey, are you all ready?
41:07Yeah.
41:07Let's do it.
41:08Come on.
41:09Y'all come see what you made.
41:10Welcome.
41:11Y'all come see what you made.
41:13It's so cute.
41:13What's up, buddy?
41:14How you doing, man?
41:15Hi.
41:16Y'all got a good one on here.
41:18Hey, how you doing?
41:19Good.
41:19Good.
41:20It's really important to bring in our factory workers first so that then they can show their
41:29families and have that sense of pride.
41:32You know, walking in here, it was like, I see it all these.
41:34I was like, wow.
41:35I want chocolate ice cream.
41:37Where is the chocolate?
41:38Oh, ah.
41:40I was looking at the corners.
41:41He sanded that board.
41:42Those corners look good.
41:44Oh, please.
41:45Probably somebody else did them.
41:46I don't know.
41:47It was a good looking board.
41:48Y'all knock this out of the park.
41:49Chase, what do you think of your work?
41:50I love it.
41:51I think you need to sell more stuff.
41:53I am going to sell it.
41:54Mallory, what do you think?
41:55Sell all of it.
41:55There already is an enormous amount of buzz about this whole building.
41:59So much buzz.
42:00But I hope that people walk in the doors and go, oh, this is what we can expect.
42:08The buzz just goes to a whole new level.
42:10People need to see and experience and understand the level of quality that's coming.
42:15What's up?
42:16Hey, bud.
42:16What's going on?
42:17Did you just sell us some countertops?
42:18Did you sell us a load of countertops?
42:20I would say better than that.
42:24I just got a text that changes everything.
42:30This room brings the energy.
42:33Oh, my goodness.
42:35The cooking school is going to be a great addition to the hotel.
42:38It's also an additional cash flow.
42:39What do you think about if each of these kitchens have a distinctly different look?
42:45I really like that idea, but I'm maxed out.
42:50I'm tired.
42:51I have a lot of responsibility.
42:52Some people might say that I've bitten off more than I can chew.
42:55We've got water.
42:56Major water.
42:57It's a definite leak.
42:58It just feels like that should have been one of the first things we did.
43:02We've got people cooking in this class in, like, five days.
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