00:02I'm Lucy Fink. I'm a video producer at Refinery29, but every so often I like to try other people's jobs.
00:08Today I'm at the Ben & Jerry's factory in Waterbury, Vermont, and I'm going to see if I have what
00:12it takes to create my very own ice cream flavor.
00:15This is Lucy for Hire.
00:22I'm with Kirsten. She's a principal food scientist at Ben & Jerry's and an all-around flavor guru.
00:27And today she's going to help me create my very own ice cream flavor.
00:30So your first challenge today is invent the flavor.
00:36I love pizza. Would you ever make a pizza flavor?
00:41I think that's a little too crazy.
00:43We're cutting the pizza idea.
00:45It's 90 degrees outside right now, so something cool and refreshing and summer feeling would be great.
00:52My favorite summer drink in the morning is a coconut milk latte.
00:56I don't know if there's anything we could do there.
00:57I think that would translate really well into ice cream.
00:59Yeah.
01:00We got it.
01:00Awesome.
01:01I invented the flavor.
01:05My second challenge was to actually make the flavor.
01:08So we went off to the local market to buy all the ingredients.
01:11We got raw coconut chips, chocolate chunks, a ton of coffee grounds, cold brew extract, whole coconuts, and more.
01:25Back in the test kitchen, we toasted the coconut chips, made a coconut flavored base and a coffee flavored base,
01:31mix them together, and taste test it along the way.
01:35I feel like it needs more.
01:36A little more?
01:37Yeah.
01:37And then we tried it again.
01:40Cheers again.
01:40Cheers.
01:41And tasted it again.
01:42Cheers.
01:43There we go.
01:44Bottoms up.
01:45Five.
01:45And eventually we piped it out into our sample pints.
01:49Ah!
01:50Overflow.
01:51I think we're good.
01:52On pint seven.
01:54Finally, our creation was complete.
01:59Yum.
02:02Your next challenge is going to be to bring your ice cream to the marketing team and have a taste
02:07test with them.
02:11Hello.
02:12Hey, guys.
02:13I made some coconut coffee ice cream, but I need you guys to taste test it and let me know
02:19if it's good or bad.
02:21And just be honest.
02:22I won't be offended.
02:24Mmm.
02:25I mean, it's cool because you start with one bite, it might just be the coffee, and then a different
02:28one is the coconut piece.
02:30So it's kind of a nice little journey.
02:32You can't come here and dig our down.
02:34And there's chocolate chocolate.
02:36Yay!
02:36So the taste test is a success.
02:38This is a success.
02:39Now that you've wowed everyone with their creation, your next challenge is to come up with a crafty name and
02:45branding for it.
02:49Beachside buzz with the coconut.
02:51Mmm.
02:52Tropical buzz.
02:53That's an interesting angle.
02:54A lachee buzz.
02:56Okay.
02:57Brews, buzzed, and nuts.
03:00We are on the edge there of something very bad, people.
03:04Coco cold brew.
03:06Coco cold brew.
03:07I like that.
03:08Choco cold brew.
03:09Choco cold brew.
03:10Choco cold brew.
03:11Choco cocoa latte.
03:12Choco cocoa latte is pretty good.
03:14Finks drink.
03:15Finks cocoa.
03:16Cold brew drink.
03:17Yeah.
03:17Coco Joe.
03:18A whole latte.
03:20Cocos.
03:20Orange is the new crack.
03:22Love you a latte.
03:24Espresso yourself.
03:25All right.
03:27No nuts.
03:28No nuts.
03:28No nuts.
03:28Nuts are out.
03:29Okay.
03:30This is a little boring.
03:31Doesn't say anything about coconut.
03:32Too long.
03:33Strike that.
03:34Let's get rid of the one that says what it is.
03:36All right.
03:36This doesn't do it for me.
03:41Okay.
03:42Ready?
03:43Option one.
03:44Cracking coconut latte.
03:46One, two, three, four.
03:48Option two.
03:49Coco Joe latte.
03:51Three.
03:52You're the tyrant.
03:53You're the tyrant.
03:54Oh, wow.
03:58I was going to vote for Cracking coconut latte.
04:02Yay.
04:06And just like that, I had invented my own flavor.
04:09I was given my very own Ben & Jerry's lab coat.
04:12We cracked some coconuts just for fun.
04:15And I even brought a few pints home for my friends and family.
04:18All in all, there is a lot of work that goes into creating a new ice cream flavor.
04:22And today, I became an honorary Ben & Jerry's flavor guru.
04:34Bye.
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