00:00In 1958, he introduced the now-iconic Lego Mi-
00:04This proved to be another great success, and allowed the brand to continue growing at an impressive rate.
00:10But, while the company was doing well, Kirk knew that he needed to groom someone to eventually take over the
00:16business as he retired.
00:17So in 1964, he began training his son Gottfried Kirk Christensen to run the company.
00:23After spending several years learning the ins and outs of the business, the elder Kirk felt confident enough to pass
00:29the torch, and officially handed the reins to his son in 1978.
00:36Gottfried continued his father's legacy by taking the Lego brand to even greater heights.
00:41Under his leadership, Lego expended into new markets, introduced new products, and continued to innovate.
00:48But sadly, in 1997, he passed away after a long battle with cancer.
00:54Fortunately, Lego had been run as a family business since its inception, so the transition to the next generation was
01:00seamless.
01:01Kjeld Kirk Christensen, Gottfried's son, took over as CEO and has since overseen some major changes at the company.
Comments