00:00they have managed to make a product that is not only technically advanced,
00:03but also sounds good and is easy to use.
00:05But now let's shift gears a bit and talk about another important aspect of the company,
00:09which is its business operations.
00:11Because, unlike many other consumer electronics companies that outsource production,
00:15Kawasaki's story takes a different approach.
00:17They manufacture all their products in-house,
00:20which allows them to maintain strict quality control standards.
00:23But this also presents some challenges, especially when it comes to scaling production.
00:27For example, during the pandemic, the company faced some delays in production due to the global chip shortage.
00:33On top of that, they also had to deal with rising material costs,
00:36increased shipping costs and, more recently, a weaker yen,
00:39which all put pressure on their profit margins.
00:42Despite these challenges, the company remains committed to its philosophy
00:45of making the best-sounding products possible.
00:47They do this by investing heavily in research and development.
00:50In fact, in 2020, the company received an award from the Ministry of Economy,
00:54trade and industry for its technological advancement in the field of wireless audio.
00:59Now, like many other Japanese companies, Kawasaki's story is known for its strong corporate culture
01:04that emphasizes teamwork, discipline, and respect for others.
01:07The company also places great emphasis on employee training and development,
01:11which helps to ensure that its employees are equipped with the skills and knowledge
01:14necessary to perform their jobs effectively.
01:17Another thing that sets Kawasaki's story apart from its competitors
01:20is its focus on sustainability.
01:22The company has implemented a number of environmentally friendly practices throughout its operations,
01:27such as reducing waste, conserving energy, and using eco-friendly materials.
01:31However, one area where Kawasaki's story could improve is in its marketing efforts.
01:36Despite having some amazing products, the company still isn't very well known outside of Japan.
01:40One reason for this is that they primarily focus on selling through their online store
01:44and only have a limited presence in physical retail channels.
01:47As a result, many potential customers are unaware of the brand and its products.
