00:00The reality of it is you lose your entire crop in a single evening, basically a single hour
00:05possibly, and it's not recoverable. For farmers across the mid-Atlantic, that's the growing
00:09reality. Warm spring days followed by sudden freezes creating a perfect storm for crop loss.
00:15It started almost kind of mid, early to mid-April with that unseasonable warm weather, right? That
00:21created this really kind of early season push. Crops bloom early, leaving fragile buds exposed,
00:26and when temperatures crash? It comes in and freezes everything, so then the next morning
00:31when you look at it, it's just black. Ad tech company Breckland is trying to stop that damage
00:36before it starts. The idea is you apply this foam to these canes and buds and it provides an insulating
00:44factor. A spray-on biodegradable foam that coats buds and vines from spring frost. As it slowly
00:50freezes and solidifies, it actually gives off a little bit of heat. It's an exothermic reaction.
00:55That added heat combined with insulation can protect crops for up to 24 hours with the option
01:01to reapply. We know it works really well. For us, it's more about speed of application. How
01:05quickly can we apply an effective layer? Now the focus? Scaling it so farmers can act fast
01:11when a freeze is hours away. These freeze events are just going to keep happening. It's not a problem
01:16that's going to solve itself or go away on its own, so it's going to almost become an integral part
01:20of being able to produce vines. As climate swings grow more extreme,
01:24this could be the difference between a lost season and a saved one.
Comments