00:00When Damián Villar, who is the executive director of Televisa, who is responsible for the
00:06micro-novelas, told me about the project, the first thing I thought was that it was a great opportunity for
00:12me,
00:13to learn and communicate with the other way with the public. The computer screen has a completely different language
00:19to the television. We are enjoying a lot of fun, it is a faster and agile format that requires
00:27that the stories are compacted and that they are much more intense and that makes us produce in
00:34very little time, with very few characters, very complete stories. It is entertaining and
00:40above all, very emotional to see the public how they enjoy these stories that they can consume in the
00:47phone. The phone has become a book of glasses, a book of novels, but that you, while you are in
00:55the
00:55public transport, while you wait for the doctor's appointment, while you are in a plane, or you are
01:02simply in your job, if you have a job that allows you to put the phone, you are enjoying a
01:09story of intense, romantic, romantic and dramatic, and I think that we have enjoyed it a lot.
01:18My company works for VIX Micro, which is from Televisa Univision, and the last year
01:24they have been released, in one year they have been released about 50 different titles,
01:29two a week, this year they will be released about 100 titles, and I think that the success
01:36comes from a very diverse catalog that allows people to select the story that
01:43the most interested in it, and look for the following. Generally, it is based on the
01:47triangle amorous, in the aspirations of the protagonists for finding the real love,
01:53the traience, and now we are experiencing something new that we have very
01:59happy. I just recorded the first series, we called Binational, because we recorded one part in Mexico and one part
02:07in
02:07Los Angeles, and this is because the characters live in both places, they are Mexican, they are
02:14Mexican, they cross the border, they are very enamored, they are separated because he
02:19comes first, she comes first, she comes first, she cannot find it, and while they live in
02:23Los Angeles, they are not found between them, they are working on a table dance, to be able to
02:30take advantage of his daughter, who he did not know, that she was married when he left, and he
02:38conquistó a very rich woman and lives in the most elegant area of Los Angeles, and one day they
02:44re-re-encuentran and resurge the love again, and they have to fight for deciding if they
02:49are going to unite or not. Aileen is the villain of the story, the protagonist is called
02:54Viridiana Robles, a young actress who was nominated by the Dioses of the Plata in Mexico for
03:01a movie called La Casa Azul, and Manuel Pacheco, an extraordinary Colombian actor, a man very
03:12handsome, who is also a great actor, and they three are the protagonists of this series.
03:18Today I can tell you that I have a list of actresses and actors consagrados of a great career,
03:24that they are asking me to participate in these series, and that speaks of the impact
03:31that they have the public, these stories. The difference is that they are in the intensity
03:37of the story, the brevity of the things, how very quickly you have to understand the story,
03:45because if you are abusing, the micro-novelas are based on the language of TikTok. TikTok
03:52established a language for the cellar of short videos and intense videos that we call the attention.
03:58So, a micro-novela, although it has to respect the dramatic part, principalmente
04:04what there is within it, are messages and very quickly messages
04:08related to their own stories. In 2020, a financial group
04:15joined money to create just a concept that could be carried out in the cellar
04:21from all the supply chain in line that there was with the pandemic.
04:25And they failed, they failed, they failed, they failed, they failed, they failed,
04:30they failed, they failed, they failed and it failed
04:31and then they failed han commitment tear in the itch's will in awe of that,
04:37but they doomed the Chinese重ate stuff and , they failed to make the goal of
05:00cerca de 5 mil millones de dólares es una locura de sus insuscripciones y el crecimiento de aquí
05:07al 2030 va a ser exponencial netflix anunció sus primeras micronovelas disney también anunció las
05:14primeras amazon está en planes de crear sus primeras micronovelas y la televisión y visión
05:21les lleva a una gran ventaja porque se lanzó en grande hacerlo es la primera compañía en
05:26it works que lo hacen grande y que produce tantas a la vez y creo en español y creo que
05:34eso le ha dado
05:35una gran ventaja dentro del mercado tenemos millones de reproducciones ya pasamos en mil millones de
05:40reproducciones entre todas pero tenemos series como una de ellas tiene 50 millones de reproducciones
05:51que es la más exitosa de todas y de ahí las demás andan arriba de 10 15 millones 5 millones
05:57se estrenan
05:59y la ven millones de personas eso nos hace muy feliz yo tengo una que sacaba me que superó los
06:0413 millones
06:05y es una serie maravillosa y esta que acabamos de grabar entre los ángeles y méxico que tiene en
06:12cuenta el público de los dos países creo que va a ser una sorpresa en reproducciones creo que la
06:17televisión tradicional lineal se sigue sosteniendo con las personas que ven televisión su reto es
06:24encontrar siempre nuevos patrocinadores que puedan sostener esas producciones pero sigue viva con los
06:32eventos deportivos con los noticieros y con el entretenimiento en vivo y todavía se están
06:37produciendo novelas en méxico en méxico estamos sorprendidos por cómo ha crecido otra vez el público
06:44en televisión y que ha regresado mucho público que no tiene el dinero suficiente para pagar tantas
06:50plataformas regresa a la televisión que al final la televisión abierta es gratis igual que en eeuu
06:54entonces creo que la televisión sigue demostrándonos que supera a todo lo que le ocurre alrededor el
07:04internet el cine el teatro ahora las micronovelas y trabaja en públicos distintos creo que personas más
07:13conservadoras de más años 20 televisión personas más joven usan los contenidos de los celulares yo
07:19soy un productor que siempre digo que soy un televidente que no termina de ser productor porque
07:26me gusta ver la ficción a través de los ojos de los espectadores ni siquiera lo veo como un reinvento
07:34sino como una evolución de tu propio trabajo de los normales al final te tienes que comunicar y el centro
07:43de mi vida como productor está basado en crear emociones como yo puedo hacer que el público se
07:49emocione la gente ve contenidos de tiktok largos cortos en youtube en facebook para emocionarse la
07:57gente anda buscando emociones y yo tengo la fortuna de poder producir emociones
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