00:06This process, Jenny, has been a organic process. It's been a very intimate process.
00:13When I was 13 years old, I asked my family to sew a machine because I was always in conformity.
00:22I was always in conformity with the clothes that I bought my parents.
00:28I always wanted to differentiate myself.
00:33So what happened was that I had to intervene with my own clothes, to change, to modify, to explore.
00:39At the age of 16 or 17, I had my first clients.
00:42So in that moment I understood that my passion, that my life has always been encauzed towards this designer.
00:50And that it was a business.
00:51So from there, I never could ever take care of art.
00:56And it has been an empirical process.
00:58I worked in factories.
01:01My brand has been for 18 years.
01:03So it has been a genuine process, honest, and real.
01:09It's true.
01:10Because in the ausencia of academia, it demands to be commercial.
01:16In addition to dreaming and conceptualizing that people want to experience their money.
01:20So it has been real.
01:21So that part has always been very important.
01:23So thank you so much for us.
01:29So, thank you for the project that we did for day to day.
01:32It's a great job.
01:36Thank you so much.
01:36Thank you so much everyone.
01:39And I love this.
01:43Thank you so much.
01:47Thank you so much.
01:49that any person, any human person who wants to consume our product is welcome and can do it,
01:54but it is mainly focused on a brand of men's clothing. I think it's nice that we have
02:02with a Colombian man, Colombian man, Colombian man, Colombian man,
02:06to New York, in this opportunity, a collection of men's clothing.
02:16New York Fashion Week is about six days. We are from the first day,
02:19which is the 10th of February. Our experience is the 10th of February,
02:22at the 9th of the night. This collection is called E-Boy.
02:27It is like e-commerce, that is internet, so it talks about a guy, a man, digitalized,
02:36very virtualized, that also responds to everything that we have been living post-pandemic,
02:41that is the virtual world that we have been growing, but untado of the calle.
02:47So we are going to find prints metalized, we have acrylics,
02:51metallic, metallic, contrasted with algodons in the jeans, we work a lot with denim,
02:58deshilachado, processado, that seems to be a contrast between the future.
03:02It is a future of a consumer of 2030 in the street, in New York,
03:09so it is a little bit utopia, too.
03:19We are planning, after presenting the fashion week, in New York Fashion Week,
03:24we are going to present it, then we are going to take our showrooms in some cities,
03:28like here in Bogotá, we are going to bring it.
03:31We are going to bring it to the city of Mexico, and a dream very nice to be able to
03:36come to Paris,
03:37and present in Paris, and have a workshop in Paris, and at this moment we have our workshop in Bogotá,
03:41we are opening a New York, we are starting with that workshop, and it would be spectacular to be able
03:49to be in Paris,
03:49and it has to do with agregar, not with dejar atrás, with dejar Colombia, no, it is agregar more things
03:56that we do in Colombia.
04:03Yes, the work with artists has been developed in a very organic way,
04:09like with a voice-to-voice, or they themselves ask themselves, who did this, who did this, who did this
04:14guy,
04:15who did this guy, who did this guy, who did this guy, who did this guy, who did this guy,
04:26in print, so we have, for example, when we worked with Vives,
04:33what we happened was that he talked about an amphibian music, which is an amphibian music that has water and
04:39water,
04:40so we took it using small coins, we reunimos a bunch of small coins, and we put them on the
04:47jacket,
04:48that simulaban escamas, they talk about the water, but at the same time they were like treasured,
04:52of the sierra nevada, of the ancestral cultures, and different, for example, of Jesse Uribe or Jason Jiménez,
04:59who are artists of music ranchera, who have, like, an aesthetic much more rich in the sense of elaboration,
05:06of elaboration, of detalles, of bordados, or Juanes, that, for example, was,
05:11who was inspired by a bus, from Medellín, when one entered a bus and saw all these
05:20designs, of the religious characters, we included, and the stamp in the jacket,
05:25like he wanted that senselessness, and very paisa, so they were very different narratives that
05:30allow, like, a very beautiful aesthetic look at our own, which is the collection of the brand
05:36distinctly to those works.
05:44Our brand is specialised in men's clothing, so we have clients who we work on
05:49pedidos and over-medidos, let's say we don't have a commercial job, and if I would like it, I have
05:56been working on a capsule for women that can be an interesting exploration, and I hope
06:04that in the future we will see something new for women. Hello friends of Chromos, I am Julián Ruiz,
06:10diseñador de rojo para hombre, we will present our first collection in New York Fashion Week
06:15on February 10th, so we invite everyone to be connected and join us in this wonderful dream.
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