00:00Ad never floppy if these 3 psychology triggers are used.
00:04Human brain hates incomplete information.
00:07And for this reason, best ads never give answers.
00:10They create questions.
00:13Apple shot on iPhone campaign.
00:16They don't explain any features on the phone.
00:19Just a curiosity opened.
00:22How is this shot so good on a phone?
00:25That's it.
00:25People clicked, watched, shared and curiosity did the selling for them.
00:31Second and most important trigger.
00:34Loss aversion.
00:35Ad never forget this ad.
00:37Don't forget that you will get it.
00:40Always say that if you haven't done it, then it will be a loss.
00:43Fear is greater than desire. Always.
00:47Social proof flow.
00:49People copy people.
00:50If any of the ad proves that 10,000 people already trust this,
00:56next 1,000 will automatically do it.
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