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  • 15 hours ago
Red Lobster is bringing back its Endless Shrimp promotion for a limited time starting at $24.99, after retiring the offer following its 2024 bankruptcy. The deal excludes takeout, delivery, and holidays. Previous versions contributed to an $11M quarterly loss after becoming a permanent menu item in 2023. Red Lobster reported $1.6B in U.S. sales across 520 locations last year, down 6% from 2024.
Transcript
00:00It's Benzinga bringing Wall Street to Main Street.
00:02Red Lobster said Monday, it is bringing back its endless shrimp promotion for a limited time at
00:08participating locations after retiring the offer following its 2024 bankruptcy, according to the
00:14Wall Street Journal. The deal starts at $24.99 in some markets and will not be available for
00:20takeout, delivery or holidays. The company said strong customer demand drove the decision.
00:27Previous versions of the promotion contributed to financial losses, including an $11 million
00:31quarterly loss after it was expanded into a permanent menu item in 2023.
00:36Red Lobster reported U.S. sales of $1.6 billion across 520 locations last year, down 6% from 2024,
00:44as executives work to renegotiate leases and reduce costs.
00:48For all things money, visit Benzinga.com.
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