00:00And Tim Cook was very good at managing the geopolitical sort of currents, right?
00:05Whether it's with President Trump or even in China, every time he came to this part of the world,
00:09it was on Weibo doing all this content with influencers and the like.
00:14Talk us through about that sort of connection that he had with the mainland.
00:18And where does that leave Apple in terms of the competition now in China?
00:23Yeah, Tim Cook is part of the world really frequently, as you mentioned, on social media a lot.
00:28And just as an outside observer, he has a very balanced, even-keeled personality, I think plays well.
00:34He's a very diplomatic-seeming person.
00:36We'll see how John Ternus' personality adapts.
00:40But yeah, China, huge question.
00:42And also, Apple's facing its own challenges in China from Huawei and other smartphone makers.
00:47They have lost a lot of ground there over the years, but they've since come back.
00:50And as they pivot into potentially new AI-empowered devices there, they'll have to focus, continue the focus on China.
00:57Yeah, especially since they just launched this new foldable phone Huawei did.
01:01Okay, Nuuly, great stuff.
01:02Thank you so much.
01:03I'm Bloomberg Tech reporter Nuuly Purnell there on what this means for the future of Apple with Tim Cook now
01:08stepping into a new role.
01:09Thank you so much.
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