00:00Going out drinking and partying is a typical activity for some young men, but these men
00:06have decided to swap hangovers for wellness. Harrison Hyde moved from Norfolk to New York
00:12to be a Wall Street banker and went drinking with clients almost every night. When he left
00:19Wall Street to move home and start a wellness hotel, he wanted to make a lifestyle change.
00:24He said,
00:25It was crucial that I found some structure that allowed me to stay focused, but also get back into a
00:30healthy lifestyle.
00:32So he started meeting with his brother to do a cold plunge, and now a group has grown.
00:38And once people try it, they are hooked. He went on,
00:42100% conversion rate. Once someone tries the run and cold dip once, they're hooked and are looking forward to
00:49the following week.
00:51Definitely better for your body, and the community is good for the soul.
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