00:00All this doomsday hype about AI is also marketing, and it's coming straight from the people trying
00:06to sell it to you. I think if this technology goes wrong, it can go quite wrong. My worst fears
00:11are
00:11that we cause significant, we, the field, the technology, the industry, cause significant
00:15harm to the world. This could just be honesty, but fear is also the ultimate sales pitch.
00:22Recently, big tech's messaging has shifted to something more specific, jobs and cyber security.
00:28In January, Anthropix's CEO suggested that AI could wipe out half of white-collar entry-level
00:35jobs over the next five years. And my worry is that it'll be broad and it'll be faster
00:42than what we've seen with previous technology. Now his company is warning that its next model,
00:48Mythos, can expose major cyber security flaws. And it says it's limiting access because if it
00:55falls into the wrong hands, it could cause havoc. We've seen this before. OpenAI also
01:00once held back a model from being released because it was deemed too dangerous. When it
01:04did launch, however, the biggest impact was its hype. What's changed is that these warnings
01:09now also come with some solutions. AI companies are proposing ways to fix the very problems
01:15that they're spotlighting, from addressing job disruption to making software more secure.
01:20It all feels quite convenient because if you're solving the problems that AI creates,
01:25you're also making yourself indispensable. But the claims themselves don't always stack
01:30up. There's still little evidence of AI hitting employment in a broad and meaningful way. Most
01:36businesses report no impact at all. Altman ironically has even warned about AI washing. That's when
01:42companies blame the technology for layoffs they were already planning to do, even though Altman
01:47himself has warned that AI would cause a lot of job disruption. There's a reason this
01:52messaging works so well. Research shows that when you acknowledge risks, people are more
01:57likely to trust you. So the more candid this all sounds, the more persuasive it can become.
02:03AI will almost certainly change the economy, but some of the more sinister changes being predicted
02:09seem less like an inevitability and more like the dark art of AI marketing.
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