00:00It's tough out there for the class of 2026. Hiring has slowed overall and companies have
00:05pulled back on entry-level hiring as AI takes on more tasks, leaving many recent graduates
00:10stuck in their parents' basements. How to avert that fate? The answer for many parents is to
00:15hire their kid a career coach, years before they even have a career. Most of these packages run
00:21a few hundred to a few thousand dollars, things like application strategies, interview prep,
00:26that kind of thing. But some coaches charge upwards of $50,000 for intensive support and
00:32subject matter expertise. For coaches, business is booming. In 2019, about 5% of career coaches
00:38focused primarily on college students or new grads, according to the International Association
00:42of Career Coaches. More than a quarter now consider that group a core segment, according to its latest
00:48surveys. For parents who have already spent years paying for SAT tutors and college admissions
00:54consultants to get their kid into school, these services feel like a natural extension. And for
00:59those that are paying six figures for tuition, a few thousand for coaching can feel like a rational
01:04investment if it helps their kid land that first job in a really competitive market.
Comments