00:00A $5,500 Airbnb, $200 secondary market tickets, a $16 signature cocktail, and a mandatory merch tent run.
00:08Welcome to the 2026 U.S. Open at Shinnecock Hills.
00:12After a summer featuring eye-popping prices to watch the Knicks Road to the Finals and World Cup title matches,
00:18New York fans looking to see championship play are finding a relative bargain in the unlikeliest of places, the Hamptons.
00:24Now, that's not to say that this week's U.S. Open at Shinnecock Hills Golf Club is cheap.
00:29One regular fan estimates his all-in trip will cost $7,000, and that's arguably a steal.
00:35High rollers are dropping $4,000 per day for all-inclusive access to the premium $1895 club,
00:41while another big spender forked over $24,000 for a single set of 10 tickets.
00:47Even the gear is hitting record pricing.
00:49A commemorative polo shirt now costs $150. That's a 43% spike in just four years.
00:55Yet, despite rampant inflation, fans are barely blinking.
00:58The USGA says the appetite for live experiences and limited-edition merchandise is stronger than ever.
01:04As one golf fan put it,
01:06major tournaments are like Disneyland for golfers, and people just go crazy.
Comments