00:01Mobility doesn't necessarily have to mean a car.
00:04It's more about supporting people's lifestyles wherever they go.
00:10At Honda we have an overarching philosophy and we talk about joy a lot of the time.
00:15For a design to be impactful, it needs to have soul.
00:18And you can do that through the style of it, you can do that through the function of it.
00:22But what I think really makes a difference and what I think makes Honda products special
00:26is the emotional connection to the product and the brand.
00:30Base Station is a lightweight modular camper that is uniquely designed by Honda
00:35to democratize camping and create adventure for all.
00:39We made it relatively lightweight so that it can be towed by majority of our cars.
00:44So we wanted to make sure we made the most efficient use of the space for the kitchen.
00:48It's trying to phase all the components of a stovetop, sink, a cutting board, storage
00:54within that tiny space as possible and also folded up.
00:57It's very modular, it's very adaptable.
00:59So we're trying to make camping much more accessible to the everyday person.
01:03With these new lifestyle products, we are putting ourselves in the user's shoes like never before.
01:09And that's allowing us to find new problems that we've never seen before
01:12and therefore offer solutions to those problems.
01:16Products you design for a lot of people have the opportunity to really touch their daily lives.
01:21And you associate a lot of those memories with your base station.
01:25So I think over time, it will become like a time capsule.
01:29I think ultimately everybody wants products that make them happy.
01:41What really brings me joy from working at Honda is the ability for us to propose new things, experiment, try
01:47new things.
01:47And that's what's led to fun products like Moto Compacto and Base Station and stuff I can't tell you about
01:53yet.
01:55I think my passion for art and design predates my ability to form memories.
02:00I just remember being a kid and having paper and pencils and crayons around me.
02:05As a designer, I very much have like a set of papers with chicken scratch doodles on them.
02:12They're not the most perfect sketches, but they're to rough out an idea of how I intend on building something.
02:19I was lucky to be in high school in kind of an early era of 3D printers and rapid prototyping.
02:24It sort of started to cross into my mind that you can still be artistic,
02:29but you can actually channel that to create things that help people.
02:33For me, I think inspiration comes from pretty much anywhere.
02:36One of my favorite things to do is to go explore new places and try new foods.
02:44For Honda, what design really means is taking the opportunity to look at a lot of social changes,
02:52technology changes, and we say, here's what we think the biggest problems people are facing today,
02:58and here's what we think will be different in 10 years.
03:01And it's that kind of foggy lens where you don't ever really know what the future holds,
03:07but our task is to try to understand it as best we can.
03:11My goal as a designer is to try to design products that bring more positive experiences into their life,
03:18because life can be hard.
03:20When you see a product for the first time, what is the first reaction, like immediate reaction people have?
03:26But also like when they're using it, how does it make them feel?
03:29We're all trying to create something that makes people's lives better.
03:34Honda's history is really full of experimentation.
03:38You know, Honda started making gaskets for motors and then started making bikes with motors
03:45and then motorcycles and then cars, power equipment and all this other stuff.
03:48So we have 50-year history of creating new things, and we're trying to continue that legacy.
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04:11Untertitelung des ZDF, 2020
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