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Veteran Nollywood actor Jide Kosoko has weighed in on the growing trend of actors using dance challenges and skits to promote their movies.

Speaking during a TV appearance, Kosoko acknowledged that while the strategy may not align with global standards, it has proven effective in Nigeria’s entertainment space.

Referencing filmmakers like Funke Akindele, he noted that the ultimate goal of promotion is to generate returns — and if dancing works, then it works.

However, he emphasized the need for more structured and professional marketing approaches in Nollywood.

Is viral dancing promotion helping or reducing the standard of Nollywood? 🤔


#JideKosoko #Nollywood #FunkeAkindele #Nollygistv #MoviePromotion #EntertainmentMarketing #FilmIndustry #ViralTrend #DanceChallenge #AfricanCinema #ContentCreators #TrendingNow #ViralGist


Transcript
00:12hello my people welcome back to nolly gisty must actors dance to sell movies
00:17ah nolly gist fam this one don enter studio and street at the same time veteran nollywood
00:23legend jide kosoko has just dropped a hot take that's shaking tables in the industry
00:28according to him actors no really need to be dancing up and down just to promote their movies
00:33he shock you calm down he no totally condemn him oh
00:53the new governor requests
00:58the veteran made it clear while dancing may not be the ideal or global standard it is
01:14actually working in nigeria and guess who he used as example box office queen funky akindele
01:20he said she found a strategy that grabs attention and guess what it's delivering results now here's
01:26where it gets interesting kosoko says internationally actors don't do all these dance challenges to sell
01:32films promotion abroad is more structured more organized but here in nigeria different ball
01:38game entirely according to him at the end of the day na results matter so if dancing brings the money
01:45who go complain now the big question be this is nollywood being creative or are we lowering the
01:51standard just to chase attention should actors focus on strong storytelling and proper marketing
01:57or keep vibing on tiktok till the cinema fills up my people this one is serious debate drop your
02:04thoughts team dance to promote or team keep it professional because for knowledge is the we know
02:09just they report gist we they start conversations it's not the best dancing about
02:17you know to promote to promote any movie it's not the best but it works for funky akidili i mean
02:25i'm sorry
02:26to mention names here it works for the person that actually started it and others believe oh is that could
02:34that be the way and then embrace it you know
02:38uh there is nothing bad about that style for her but i'm telling you it is not the best
02:47there should be a more organized way of um promoting our movies you know i've traveled a lot
02:59myself and i know that uh people don't in fact actors don't dance about their movies their movies that
03:08is not it but our environment is different yes and the funke thought it is wise enough to do something
03:20that can bring them out and she did it and it's working for her and a lot of us too
03:30so
03:36so
03:54Our heritage, culture, and ancestral traditions are the same.
04:29What's going on?
04:33Where's my money?
05:07Though centuries have passed, we must never lose our hold on who we are.
05:19The wise one?
05:24This bus contains our history and heritage.
05:29Make sure you guide it so jealously.
05:33And also make sure you hand it over to the generation after you.
05:38Thank you the wise one.
05:40I will do as a structure.
05:46I am entrusting this valuable cultural treasure to you to be handed over to the next generation.
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