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The.Apprentice (2026) UK S20E10

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Fun
Transcript
00:00The next 12 weeks will be the toughest of your life.
00:04Lord Sugar is on the hunt for the next big thing.
00:08This is an opportunity of a lifetime.
00:12Battling for his backing, some of Britain's brightest prospects.
00:16Come on, boys. Look at that. Your life depends on it.
00:20And then hit him.
00:21It's a deal worth fighting for.
00:23I can sense a bit of friction, absolutely.
00:25Daniel, was that on you?
00:25No.
00:26I was talking then.
00:28Twenty candidates.
00:30I've never been kicked in the balls by a goat, to be honest with you.
00:33Twelve tough tasks.
00:35This is a complete and utter joke.
00:39Just jump straight in.
00:40One life-changing opportunity.
00:42You're fired. You're fired.
00:44You've completely messed it up. You're fired.
00:55Previously on The Apprentice.
00:57Five seconds, guys.
00:58Teams went live to the nation.
01:00This is not easy.
01:02Oh, my God. None sold.
01:04Pasha's sales squad took the win.
01:06Totalling £893.60.
01:09Last defence.
01:10And on the losing team, Levi...
01:12You were really painful to watch.
01:14...and Connor...
01:15You're fired.
01:16...were taken off air.
01:18While Kieran...
01:19Do you know you've been in the losing team five times?
01:21I would like to be the project manager on Task 10.
01:23You got it.
01:24...made his own deal of the day.
01:26Sorry.
01:26If I lose, I walk.
01:27Wow.
01:28Fawzi.
01:35Hello, this is Krishma.
01:39Good morning.
01:40Lord Sugar would like you to make your way to Rocker Gallery in West London.
01:44The cars will be outside in 30 minutes.
01:47Okay.
01:50Everybody!
01:51We need to be up!
01:53Boys!
01:54We need to be at Rocker Gallery London in 30 minutes.
01:58Brian!
02:00Give us five more minutes, we'll be awake.
02:02I know your mum is not my job to come back in five minutes.
02:09Obviously, I've got a VPN.
02:10Yeah?
02:11You put yourself out there.
02:12You in?
02:13You're straight through to the final fight.
02:14Please.
02:15You walk, mate.
02:16It's the rules.
02:19Cannot believe it is the last task.
02:22I know.
02:22This is the one that determines the final fight, I feel.
02:32It feels like all eyes are going to be on Kieran today after his brave and bold move in the
02:37boardroom.
02:37Yeah.
02:37There's a lot of pressure being on his team.
02:39I mean, it's always a losing team when he's around.
02:42Urban sound.
02:43Near the banks of the Thames, Rocker London Gallery.
02:49A high-end hub for design and innovation.
02:57Good morning.
02:59You're standing in the Rocker Gallery.
03:02Built to showcase the latest trends in high-end design.
03:07And that is exactly what your next task is all about.
03:11Now, the UK spends an astonishing £9 billion a year on products for their pets.
03:18I want you to take a bite out of that market.
03:21So you're going to come up with a new pet lifestyle brand,
03:26design an innovative pet product, and create a social media video.
03:32And then tomorrow, you'll pitch your product to a room full of retailers.
03:36The team that secures the most orders will win.
03:39And on the losing team, at least one of you will be going for walkies.
03:45Lord Sugar's asked me to tell you that this is an important task.
03:49Because after this, it's the final five.
03:52And there are seven of you.
03:53So two from the losing team will be fired.
03:56So give it your all.
03:58Everything clear?
03:59Good luck, and off you go.
04:05Teams have two days to perfect a product for pets before trying to tempt buyers tomorrow.
04:12First job.
04:13We're all there in the boardroom.
04:15It's win or walk.
04:16So I'll be leading this one for you guys.
04:20Work out who's top dog.
04:22Final task before interviews.
04:24Who wants to be PM?
04:27Well, I'm going to put myself forward, guys, just off the bat.
04:30Obviously, I love pets, and I also worked at Pets at Home.
04:33That was my first job when I was 17.
04:36So, yeah.
04:38Guys, I would also like to put myself forward as PM.
04:40As a dog owner, I know what dogs love.
04:42I've had German Shepherds growing up, and now I also have a Shih Tzu.
04:46So I've had big dogs, small dogs.
04:48I can speak dog.
04:49I can speak dog as well.
04:51People call me the dog whisperer.
04:54I've got a cockapoo.
04:55I had a lab, rescued a Shih Tzu.
04:57I've also had a cat.
04:58Cats and dogs, horses, all of it.
05:00Guys, I want to create something for dogs.
05:02That's the direction I want to take this with.
05:04I've thought it through, and I would love to be your project manager for this one, guys.
05:08Oh, wow.
05:09Both of you guys have, you know, pets, like, you know, have dogs and, you know, that stuff.
05:14But my vote's with Karishma for this one.
05:16Yeah, my vote's going to be with Karishma as well.
05:19Being project manager on week 10 is a huge risk.
05:21However, I have such a clear vision for this task.
05:25Like, it could not have been any more catered for me.
05:28And I have no doubt that me and my team can win this.
05:31I'm so excited.
05:32Thank you guys for voting me in, and Kieran's going home.
05:34Aw.
05:36On the other team, there is also a big demand for Cats products at the moment.
05:40It's growing as well.
05:42It's a growing market.
05:43Project manager Kieran.
05:45So let's go with Cats.
05:47Scratch is round for inspiration.
05:50I've never had a cat.
05:51Have you ever had cats?
05:53So I'm going to be really honest with you guys.
05:55I have a bit of a fear of pets.
05:57Right.
05:59What will your thoughts be on Cat Bed?
06:02I've never had a pet in my life, so it's a bit, my knowledge of it is not great.
06:06I think we need to look at, so cat trees.
06:09Yep.
06:10It'd be used for exercise for the cats.
06:13So in terms of that, what are we thinking?
06:15Um, okay.
06:18Anything come into mind?
06:23I'm not a huge fan of animals, and going down the cat route was quite risky, if I'm honest.
06:27I think nobody knows enough about cats, and so whether that comes to bite us later on or not, we'll
06:32find out.
06:33We could even make it look like a tree.
06:35It could just be brown trunk, green grass.
06:39Well, the tree idea, I like it, because people have houseplants, right?
06:45So why not have a tree?
06:50Across the hall...
06:51Me and Pasha, I know for a fact we speak to our dogs.
06:53We go, hey baby, good morning, are you hungry?
06:56Planning to pounce on a winning idea.
06:59Now, imagine if you had the power to leave your dog voice notes.
07:02Project manager Karishma.
07:05In my head, okay, there's a dog bed, right?
07:09And dog owners communicate and leave like little voice messages for their dogs.
07:13My dog would absolutely love that, and I can already tell you that I would buy that bed.
07:17This is why we have our experts.
07:19I've got a very clear idea of what I want this to look like.
07:21I think we should go down the luxury market.
07:24Loads of people that invest in dogs, they have the money to spend on dogs.
07:28You know, I would sell my kidney for my dog to have the nicest bed.
07:31Dogs like fluffy materials.
07:32Something, yeah.
07:33More materials, so that's a huge thing to think about.
07:36Yeah.
07:36It needs to look expensive from the logo to the bed itself.
07:38Yeah.
07:40Team Alpha seems to have fallen on their feet.
07:43Karishma and Pasha have got all the experience you could want with regards to pets having had dogs their whole
07:48life.
07:49There's really no excuse now, because they've got to deliver.
07:52The logo needs to be minimalistic and chic.
07:54Like, I thought of Maison Le Chien, which means house of dog.
07:57I do like French.
07:58Yeah.
07:59It's your vibe, something that is high-end, but it's also premium.
08:02Perfect.
08:05You'd sort of have a pod here with a little window for quiet time.
08:10Set on creating a winning cat tree.
08:12We can then have the branches where you have the dangly fun bits.
08:16Kieran's team.
08:17You can dangle bits of fruit off them.
08:19You could dangle a squirrel off it.
08:23In regards to the team split.
08:25For me, I think, because I feel like you have a better idea of how you want the trees to
08:29look, I think, personally, it would be good for you to go into the design.
08:33I agree.
08:34I'm not going to lie to you, and I hope you don't think it's the wrong way.
08:36Working with your attention to detail sometimes can be missed, and I feel like I'd add that.
08:41OK.
08:42Dan, how would you feel about doing the branding?
08:45I mean, I'm really easygoing.
08:46In terms of the branding, make it look friendly, nice, inviting, something like that.
08:54Rothner told Kieran that he really lacks attention to detail, and I can see what she's talking about.
09:00He hasn't given any direction to Dan at all.
09:03I mean, inviting, friendly, and nice.
09:05I mean, what kind of brief is that?
09:07So, the design team is myself and Lawrence, and my branding team is Pasha and Priyash.
09:13We're going to put Pasha sub-team leader.
09:15Let's win this.
09:16Let's win it.
09:16Perfect.
09:17Come on, let's do it.
09:17Let's go.
09:1910 a.m., teams divide.
09:23Half will sink their claws into branding.
09:25The brief this morning was so clear.
09:27It's luxury.
09:29We know what Krishna wants.
09:30Yeah.
09:31And, you know, we're going to add that element of a French twist to the name.
09:34Yeah.
09:34While the rest design products aimed at furry friends.
09:38I genuinely want you to get this win after your little ballsy claim.
09:42I want the win really badly.
09:44I need it.
09:45Yeah.
09:45Otherwise, it's home time for me.
09:49The Royal College of Art, base for both product design teams.
09:54I'm Kieran, nice to meet you.
09:55Good to meet you, Tim.
09:57Unleashing her creativity.
09:59So, if we, like, do, like, a rough sketch, if we imagine it looking almost like a realistic sofa,
10:04Project Manager, Karishma.
10:06Over here somewhere, there needs to be a speaker so the audio can come out.
10:09And then we have a cushion, right?
10:11On Team Cat.
10:13So, our plan is, essentially, to make it look like a tree.
10:16Branching out.
10:17So, one stem, two branches coming off with seating areas.
10:21Yeah.
10:21And then a main pod at the top, which is then branched over.
10:24Estate Agent, Kieran.
10:26We can have a mouse running around the artificial grass on discs, and then we can have additional
10:31little things on that dangle.
10:33Wait, what do cats like?
10:34Do you have any idea?
10:35Because I'm not actually sure.
10:36Do they have, like, anything and everything, or?
10:40I don't, my knowledge on that is very little.
10:42So, then I don't want retailers to say where did the fruit come from.
10:45They like cheese.
10:47That's mouse, right?
10:48Yeah, mouse.
10:49Love cheese.
10:50But the cat will be at the top, chilling.
10:53Why would you have it?
10:54Oh, yeah.
10:55What does a cat like?
10:57What toys can...
10:58Cats don't really like to play with many toys, to be honest.
11:02Apple.
11:04Fruit fits in with a tree.
11:06They just love being...
11:07I think stick with the fruit idea.
11:09So, basically, just apple and a banana.
11:15West London.
11:16At creative agency RPM.
11:20Chic Canines or Chic Lachien.
11:24Karishma's branding crew.
11:26I feel like with what Karishma said this morning,
11:29Chic Lachien is very bougie.
11:32That is a luxury brand.
11:33Search for a name with pedigree.
11:36Chic Lachien.
11:38Chic is very much like Paris Chic.
11:42It's very, like, elegant.
11:44The only thing is, as a normal person,
11:47would they get what that means?
11:49If you're walking down the dog section...
11:51Yeah, of course.
11:51If you don't know French, then you're not...
11:53You're not going to know it.
11:54And, like, that, to me,
11:55sounds like a fancy French restaurant or something.
11:57I don't speak French at all.
11:59But Chic is a very well-known word.
12:02It's elegant, right?
12:05Erm...
12:06Let's just...
12:06Because I know that, obviously,
12:07time is not going to be on our side.
12:09So, Chic Lachien.
12:10Yeah.
12:11Just to confirm,
12:11the brand name is going to be Chic Lachien.
12:15The team wanted to add a bit of French flair
12:18to make their dog bed feel high-end.
12:20But neither passion or priya speak French,
12:22and they've spelt Chic incorrectly.
12:24There's nothing chic about that.
12:27I think if we can have the Chic bigger than the Lachien...
12:30Yeah, like that.
12:32Perfect.
12:35Across the hall...
12:37I do really like Oh My Catty.
12:38I think that's quite an edgy name
12:40for, like, a new pet brand coming to market.
12:43Flying solo on feline branding, Dan.
12:48I've just got to go with my gut feeling
12:49and go with what I think is going to be great.
12:53So, what I would like it to look like,
12:54I'd like it to be quite, like, bold.
12:56That one on the far right, there.
12:59And then a huge exclamation mark at the end,
13:01like a brand.
13:02Uh-huh.
13:03But we do something that looks something like this.
13:05It goes from large to small and large again.
13:07Mm-hmm.
13:08Something like this shape?
13:09Yeah.
13:10I'm trying to not just think about one product.
13:11I'm trying to think of, like,
13:12a whole brand name and conception.
13:14But I'd like to see it with maybe two bold lines
13:16underneath the actual lettering.
13:20Ah, yeah.
13:20And then I'd like to start playing around
13:22with some colours, if that's OK.
13:23Maybe, like, a racing movie.
13:25And if I could just duplicate that whole thing,
13:27because I want to switch it around.
13:28I just want to see some ideas come to life.
13:32I think this is quite a turning point for Dan.
13:34Dan, who's very corporate, who plays it safe,
13:37who never takes any risks.
13:38He's come up with something quite catchy
13:40in terms of the name.
13:41The logo design isn't terrible.
13:44I mean, he's taking ownership.
13:45I like that.
13:47Can you zoom in on this third one at the bottom left?
13:50This one?
13:51Yeah.
13:52I think that one is my final masterpiece.
13:582pm.
13:59So we've got a design.
14:01We've got a logo.
14:03Catching up.
14:04The final name is Chic Le Chien.
14:08Team dog.
14:10OK, awesome.
14:11Can I just double-check the spelling of Chic Le Chien?
14:14So it is, uh, sorry, C-H-I-Q-U-E.
14:21That's not the spelling of Chic.
14:23When something looks Chic and stylish, we say C-H-I-C.
14:27C-H-I-C.
14:29Really?
14:30I thought Chic was C-H-I-Q-U-E.
14:34Chic.
14:35That might just be, the way I'm spelling it, might just be, like, slang.
14:38So now I'm actually not sure, but...
14:40I'm just going to be positive that that is a French way of spelling the word Chic.
14:45Uh, thank you guys so much.
14:46Bye, John.
14:47Bye.
14:48Bye.
14:50I'm not going to lie.
14:51I know it's a stupid question, but I would not spell Chic this way.
14:54I personally, I don't speak French.
14:56I wouldn't have used a word that I can't speak or, you know, I know myself.
15:00Do you know, how would you usually spell it?
15:02So it would be C-H-I-C.
15:04C-H-I-C.
15:05Oh, like Chic.
15:07Yeah, like Chic.
15:07Okay, fine.
15:08I don't actually know.
15:09That makes sense.
15:11If they spelt the first word of our logo incorrectly,
15:15Pasha and Priya have made a huge mistake.
15:17A huge mistake that is not something that we can just, you know, sweep over.
15:21It's the name of the brand.
15:22I think we'd best be positive, move on, and, yeah.
15:25We'll see how it looks tomorrow.
15:28Design deadline looming.
15:30The last thing we need to give Tim the measurement of
15:33is the height of this stone.
15:35For Kieran's cat tree.
15:37So that's minimum, 90.
15:39It needs to be double that.
15:41Finishing touches.
15:43I think 1.5 to get what we want.
15:47You don't want to go too tall because people's apartments or houses might not...
15:50The room might not be that tall.
15:52Trust me.
15:53I wouldn't...
15:541.6.
15:551.6 metres high from...
15:561.6 from the floor to the top of the tree.
15:59Wait, wait.
15:59Yeah, that's it, mate.
16:00Can you discuss this with me before you do that?
16:01Is that too tall?
16:03No, no, no.
16:03That's not big enough.
16:04I think you're getting very large.
16:06That's as tall as me.
16:07Most houseplants are as tall as me.
16:09This is what...
16:10That's the vision.
16:12Just...
16:13OK.
16:13Trust me.
16:14OK.
16:15I'm not...
16:16Trust me.
16:17Every time Kieran measures his tree, he adds more height to it or more width.
16:23I mean, at this stage, you're going to need a palace to put this thing in.
16:27I mean, it's huge.
16:29Well, if I'm going to stick to it because we need to get on the cereals.
16:31Let's go for it.
16:32Let's increase this to 1,800.
16:34OK.
16:36On the other team...
16:38Our body of the sofa will be this fleece material in the beige.
16:41Yeah.
16:42Laying out her vision for their luxury dog bed...
16:45The cushion itself will be this Sherpa sofa.
16:49Leader of the pack, Karishma.
16:52The whole point of this is for owners to be able to communicate with their dogs and leave
16:55a nice message.
16:56So, if we write a rough script for this, keep it short and sweet, and this would be activated
17:01by, yeah, sound like an ambulance going past fireworks, something like that, the dog
17:04would feel safe.
17:05OK, fine.
17:06I think it's a clear vision that we should work with.
17:09I don't think that trying to reinvent it from my side for the sake of looking busy is a good
17:13idea.
17:13We're going to say, hey, baby, I miss you, and then we'll do kisses.
17:17Yeah, yeah, yeah, exactly.
17:19Hey, baby, I miss you.
17:20I'm running late, but I'll be home soon.
17:22Love you so much.
17:23See you soon.
17:24Bye.
17:26Karishma is doing what Karishma does best, coming up with ideas and leading from the
17:30front.
17:30But this product's USP is pretty bold.
17:33It's a talking dog bed, and nobody is challenging her.
17:36I hope the buyers are as convinced by it as the team are.
17:40Is that great or what?
17:40It's a one-take one-take.
17:42It's just the authenticity of it.
17:454 p.m.
17:47I think I do prefer for Pawsome Friends.
17:49It's quite a nice tagline.
17:51Brands built.
17:52Letting them hear and feel you when you can't feel them.
17:55Yeah.
17:55It's a bit long.
17:56Oh, is it?
17:57Designs signed off.
17:59As a dog owner, I would pay for that.
18:01Tomorrow, try to get buyers to bite.
18:088 a.m.
18:09I hope you like it.
18:11It's quite an edgy logo that I did.
18:13I mean, it's definitely eye-catching.
18:15Yeah.
18:15I like it.
18:16Hoping their branding can fetch them a win.
18:19Actually, I really like the logo.
18:20It's classy.
18:21I love the paw print.
18:23Team dog.
18:24If you can promise me that that is the correct spelling of the word, it can be spelled either way.
18:27Yeah.
18:27I trust that and I'm ready to move on with that.
18:29And then we've got the tagline, which is, um, what's the first word?
18:37It is letting them, letting them hear and feel you when you can't feel them.
18:45So, I obviously do think the tagline is a bit lengthy.
18:48Yeah.
18:48You know, most well-known brands go for a small one, a little one.
18:52I'm not going to lie.
18:54It's very long.
18:56The whole point of a tagline is to be memorable.
18:58And in this case, the people who made it couldn't even remember it.
19:01I asked Priyash and Pasha what's the tagline and they both couldn't remember.
19:05So, for me, it's a very big mistake on their part.
19:08If, during the pitch today, I forget it, someone step in and say it.
19:11Because I just don't think I'll remember it.
19:14Across the hall.
19:16Right, the big unveil.
19:18Okay, I'm excited.
19:20The moment of truth.
19:22Wow.
19:23Okay.
19:25For Kieran's cat tree.
19:27Wow.
19:30I think this is awesome.
19:31Yeah.
19:32I do find that the dome, the more I look at it, is pretty huge.
19:37The dome's big.
19:38I didn't realise it would have such a huge surface area.
19:42It's quite big.
19:43I'm not sure how many houses this would fit in unless you have a huge house.
19:47Yeah.
19:48But how do customers take it home?
19:49Would they pick it up in the shop?
19:51Can you fit it in a car quite easily?
19:54Just order it online.
19:58The overall size of the product, I mean, it's huge.
20:00And I think, especially if you are selling to consumers where they've got typically smaller flats, especially in London,
20:07I mean, where the hell are you going to put the thing?
20:09So, how's the cat going to get in here?
20:17For the other team.
20:19Right.
20:20Oh.
20:22Oh, I like this.
20:24Karishma's talking dog bed.
20:26Hey, baby, I miss you.
20:28I'm running late, but I'll be home soon.
20:30Love you so much.
20:31See you soon.
20:32Bye.
20:32Oh, I love.
20:34The one-take wonder from Karishma as well.
20:37So, this is going to be audio activated.
20:39Any loud bang, an ambulance, a knock on the door.
20:42Hey, baby, I miss you.
20:43I'm running late, but I'll be home soon.
20:45Love you so much.
20:46See you soon.
20:47Bye.
20:48Oh.
20:49Also, last minute change that I suggested.
20:51We initially started with a round bed.
20:53Yeah.
20:53Then I was like, no, let's do it.
20:54Hey, baby, I miss you.
20:55I'm running late, but I'll be home soon.
20:57Love you so much.
20:58See you soon.
20:59Bye.
21:00All right.
21:01So, obviously, it does go off with quite sensitive sounds.
21:04Hey, baby, I miss you.
21:05I'm running late, but I'll be home soon.
21:07Love you so much.
21:08See you soon.
21:09Bye.
21:10That's really annoying if it keeps going off.
21:12So, guys, you know, today is a big, busy day.
21:14We've got the pitch.
21:15Hey, baby, I miss you.
21:16I'm just going to switch that off.
21:18Love you so much.
21:19See you soon.
21:20Bye.
21:21All right, and it's off.
21:2310 a.m.
21:25So, we're obviously going to do a social media video today.
21:27I'll go to Consumer Research, get all the information.
21:32Before shooting their viral videos...
21:34Hello.
21:36For half of each team, a masterclass in content creation...
21:41I've created quite a lot of social media content over the years
21:43with my pets.
21:45What pets have you got?
21:46I've got cats.
21:47Perfect.
21:48From social media supremo, Zara McDermott.
21:52Some of my top tips are,
21:54hook the viewer in the first three seconds.
21:57Could you ask a question?
21:59Does your cat do this?
22:00Does your dog do this?
22:02Another tip I've got is about humour.
22:04Humour sells.
22:05That could be a really good way to increase engagement.
22:10West London.
22:11Who of you likes the brand name?
22:15Six out of six.
22:16Okay, that's really promising.
22:17For Team Moggy.
22:18So, let's go and take a closer look at the product.
22:21Market Research.
22:25Oh, my God.
22:29It's very tree.
22:31Very.
22:33I live in a studio flat.
22:35This is way too big for a studio flat.
22:38For my cat to jump from here to this platform
22:42and then to come around in here,
22:45I think that would be quite tough for her.
22:48Yeah, I hear your thoughts.
22:49A million dollar question is,
22:50just a raise of hands,
22:52would you buy this for your cats?
22:57Sorry.
22:58Oh, flippin' hell.
23:01They just didn't really like the product at all.
23:03It wasn't really fit for purpose.
23:05It was a very similar thought to what I had this morning
23:07with it being too tall.
23:09How is the cat going to be able to jump up there and get out?
23:11On the other side, they love the brand name.
23:13They love the logo.
23:14And so, I'm feeling like I did a great job.
23:18Oh!
23:19Okay, so I'm going to write that.
23:21They can successfully jump out.
23:27Across town.
23:28Now, tagline is,
23:29letting them hear and feel you
23:32when you can't feel them.
23:34Barking up the wrong tree.
23:36From the tagline,
23:37do you understand what the product would be?
23:39Not a click.
23:40No.
23:41Okay.
23:42Priyash and Lawrence.
23:45So, obviously, our name is called Chic La Sheen.
23:49So, chic is another word for, like, classy, glamour.
23:52Yeah, it's just like a...
23:53You know, like you say something...
23:53Is it French spelling?
23:54Um, yes.
23:56I think we're all familiar with the term chic,
23:58but I've never seen it spelt like that.
24:00I don't understand that at all.
24:01Chic is part of my everyday vocabulary.
24:03Yeah.
24:04I'm French.
24:05I think it's spelt C-H-I-C,
24:07and you should have it the other way around,
24:09so le chien chic.
24:10Wrong way around.
24:13Okay, so, welcome to our dog bed.
24:15You can record your voice,
24:16and it will play that recording
24:18to sort of give the dog that sense of calm.
24:20If you are not in the house
24:21and they hear you,
24:23they will look for you.
24:24I agree.
24:25I think I would freak out the dogs more than anything.
24:27Okay.
24:28So, would you recommend this product to a friend?
24:30No one?
24:31Would you guys buy this product?
24:33No.
24:33No.
24:34Do you like the idea of the audio function?
24:36Is it something you would use?
24:37No.
24:38None of you.
24:40That was honestly, unfortunately, a car crash.
24:43Being shown up by spelling the name wrong
24:45by someone that's from France,
24:46really embarrassing.
24:48And the product,
24:49very few positives on that side as well.
24:51I think spinning that's going to be really, really tough.
24:53We are in a really bad place with that feedback.
24:56Just to be disappointed.
24:57Yeah, very much so.
24:59Literally, yeah.
25:00Carnage, car crash,
25:01I don't know what to call it.
25:02Chic la chien.
25:04Oh, fuck.
25:07Back at the house.
25:08All right.
25:09Three, two, one.
25:10Action.
25:11I'll be with you soon.
25:12Bye.
25:13Girl, who's that?
25:14He sounds cute.
25:15While Karishma and Pasha shoot their viral video.
25:18Brown eyes, blonde hair.
25:21He's at home waiting for me.
25:23So, I just thought I'd leave him a cute little message.
25:26Chasing their tails.
25:28What are the chances of getting him on a podium?
25:31No, no, no, no.
25:33Rosner and Kira.
25:34Could we get a shot of his head poking out of there?
25:37It's...
25:37Yeah, he's knocking on it.
25:38That tree has really freaked him out.
25:41With their star on strike.
25:43Right now, we have to pivot.
25:45We don't have much to go off of.
25:47A change of direction.
25:49I was thinking, what might be cool for you to walk in on the camera
25:51and be like, guys, look at this.
25:52My cat never goes out into the nature.
25:54Watch me bring the nature indoors.
25:56We need loads of ideas just so that when we're editing,
25:59because obviously this is a waste of time,
26:00we can't just stand around.
26:01Yeah, all right.
26:02Yeah, just like, love energy.
26:03Does anyone else's cat do this?
26:05Just sits at the window,
26:06but never actually wants to go outside.
26:09I am getting super nervous, super stressed.
26:13Things aren't going exactly how I planned.
26:15But we've pivoted,
26:18and I'm ready to make it happen.
26:20Come on.
26:21You're the one who wanted to trade.
26:23Brilliant.
26:23Okay.
26:24Yes, Kieran, smile while you're doing that.
26:26Perfect.
26:313 p.m.
26:33Ahead of the pitches.
26:34Hi, everyone.
26:35Hi, how are you?
26:36Hi, I'm good.
26:37For both teams.
26:38Do you want to hear the bad news or the good news first?
26:41Let's go bad.
26:41Yeah.
26:41A chance to check in.
26:44None of them would buy the product.
26:46None of them.
26:46They said it was too tall,
26:48not very accessible for the cats.
26:50Good news is,
26:50is that they love the brand name and the tagline.
26:52They said it was really catchy.
26:53I mean, I love the brand name,
26:55because I created it.
26:57For Team Dog.
26:58I'm going to be honest with you,
27:00it was really bad,
27:01the consumer feedback.
27:02Reality bites.
27:04Zero out of six understood what it did.
27:07Can you be a bit more specific
27:08in terms of like what did?
27:10So, zero out of six knew what the product was based off.
27:13Okay, that's fine.
27:14Unfortunately, we had a French guy there,
27:16and the word chic is spelt wrong.
27:17It isn't spelt wrong.
27:19No, it is.
27:20It is, and it's in the wrong order as well.
27:22It should be La Chienne chic.
27:23They just said,
27:24oh, no, I've never seen it like that before,
27:26so we just have to listen to what they said.
27:27In terms of the bed,
27:28none of them liked the audio.
27:30They basically said it would freak out the dog,
27:32and that was pretty much the feedback across the board.
27:35I don't want to hear none of that anymore.
27:36It's negative.
27:36It's put me in a bad mood,
27:37and take a deep breath in,
27:39take a deep breath out,
27:40and drop it,
27:40because I have a dog,
27:42she has a dog,
27:42and we thought it was nice.
27:46Hitching time.
27:47My neck is on the line here,
27:49so let's get in there,
27:50let's smash it,
27:51and let's get some sales.
27:52Get that win.
27:52Come on, okay?
27:54Waiting.
27:55Top dogs from the nation's
27:56biggest pet brands.
27:58Hands up if you love dogs.
28:00Woo!
28:01Oh, amazing.
28:02Hoping to win over buyers
28:04with her luxury dog bed.
28:06And do we have any furniture lovers in the room?
28:08Just the one.
28:09Everybody else sleeps on the carpet.
28:12Karishma.
28:13I've had dogs my entire life.
28:15I know what they love,
28:15and I know what they love to feel.
28:17And I said,
28:17how do we make this connection
28:19between the human and the dog closer?
28:23This is not just any sofa bed.
28:24This is a literal talking sofa bed.
28:27You can create a personalized message for your dog,
28:30so that when you're away from the home,
28:32any sound that may be disturbing,
28:34they trigger the sound of your soothing,
28:36calming, and familiar voice.
28:37Hey, baby, I miss you.
28:39I'm running late,
28:39but I'll be home soon.
28:41Love you so much.
28:42See you soon.
28:43Bye.
28:43Dogs will love it.
28:44The dog owners will love it.
28:46And I'm going to pass it over to Pasha here,
28:47my colleague,
28:48who's going to tell you a bit more
28:49about our brand story.
28:52Now, I'm hoping that you guys look at this,
28:54and this gives you luxury.
28:57The chic dog.
28:58That is the goal.
28:59The chic dog on the chic bed,
29:01which is ultimately perfect if you like luxury,
29:04if you like the higher things in life.
29:06Now, you guys might be thinking,
29:08chic is spelt a little bit different to usual.
29:11Personally, I feel like the normal spelling
29:13that you'd see of chic is a little bit more slang.
29:15It's a different way of spelling it,
29:17and I feel like it just brings out
29:18that extra pop of French elegance.
29:21I don't think anyone here speaks French,
29:23but ultimately, this is for dogs,
29:26and le chien means dog.
29:29Thank you, Pasha.
29:31So, without further ado,
29:32I'm going to play our social media campaign video
29:35that we did today.
29:37I'll be with you soon.
29:38Bye.
29:39Girl, who's that?
29:40He sounds cute.
29:41Girl, let me tell you.
29:42Brown eyes, blonde hair.
29:45So, I left him a little voice note.
29:47He's at home waiting for me on the sofa.
29:48We're all just as well.
29:51I'm running late, but I will be with you soon.
29:53Bye.
29:55I would love to open the floor to any questions.
29:59I think the audio feature is really appealing.
30:03I slightly worry that it's going to be confusing for the dog,
30:06perhaps overstimulate it rather than calm the dog down.
30:10Science has proven that dogs like to sit on surfaces
30:13that smell like their owners.
30:14Science will hopefully soon prove that dogs like to listen
30:17to the voice of their owners when they're gone.
30:20Across town...
30:21Does anyone else's cat do this?
30:23Just sits at the window.
30:24It doesn't actually go outside.
30:26Also hoping to impress...
30:28Look what I've just bought.
30:30Oh, my cat has come on.
30:34As you can see, we've created a one-of-a-kind cat tree.
30:42We wanted to make this big just so it's more comfortable for your pet.
30:47And our finished product definitely will catch eyes
30:51when you have visitors into your house.
30:53And it will also blend away next to your houseplants
30:57if you don't want it to be on show too much.
30:59Now I know it's quite literally a cat tree,
31:01and there's a reason for that.
31:03We thought, why not bring a little bit of the nature indoors?
31:06If they want to have a little play around by themselves, they can.
31:08Or they can go and have a little rest in there.
31:13We'd love to open it up to some questions to hear what you guys think.
31:16So I was wondering about this size.
31:18If you guys thought about, like, how customers could carry it home.
31:23The item isn't the lightest, I'll be completely honest.
31:27So whether or not you can offer a delivery service
31:30or they can arrange for someone to pick it up separately,
31:33that's on them.
31:35However, it is something that stands out,
31:38makes people stop, look, and buy.
31:45Introductions over.
31:46Teams have one hour to tempt buyers into big orders.
31:50Hello.
31:50Hi, James. Nice to meet you.
31:52Nice to meet you.
31:52Nice to meet you.
31:53On Team Dog.
31:54Because you guys are a global brand.
31:56What are you thinking around the, like, 3,000, 4,000 mark?
31:59While Lawrence and Priesh fail to get a bite.
32:01It doesn't really match what our customer wants,
32:05so we won't be placing an order with you.
32:07Pasha draws on her past connections.
32:11I've actually worked at Pets A Home.
32:13That was my first job four years ago when I was 17.
32:17I understand the area.
32:18If your dog has anxiety,
32:20this is a natural way of potentially calming your dog down.
32:24Have you got evidence that the owner's voice
32:26without the owner being present does do that?
32:29We don't actually have...
32:30This is such new technology.
32:32There's mixed opinions.
32:33We are waiting for there to be research
32:34on how dogs respond to this kind of audio.
32:37I think I'm just questioning...
32:38Yeah.
32:38..sort of the problem you've identified
32:40and whether this is actually the right solution.
32:43And on that basis,
32:44we probably wouldn't be placing any orders.
32:46OK.
32:47I appreciate that,
32:48but even just a few hundred units,
32:51100, 200...
32:52We just think there's too big a gap
32:54between the evidence you've got
32:55and what this product can deliver.
32:59It's a car crash, to be honest with you.
33:01The problem that we're coming up against
33:02is the practicality of the audio.
33:04We're saying that it de-stresses animals,
33:06but realistically, we have no facts to prove that.
33:09Is it a point in?
33:09Yeah, very.
33:10We did our best.
33:11Let's move on to the next.
33:12Let's go to the next.
33:13We've got to be much quicker with these ones.
33:16Across town...
33:17It'd be great to hear a little bit
33:18about what you thought of it
33:18and potentially if you could see it in your stores.
33:22Also in talks with industry top cats, Dan.
33:26We would be interested
33:27because we love innovative products
33:29and there is innovation there.
33:31It's quite unique to get a cat tree which is interactive.
33:35We do sell a huge amount of cat trees every year
33:37and very much a test purchase for us
33:39would be about 2,000 units.
33:40Is there, like,
33:42if we were to do an exclusivity deal with you guys,
33:44is there a potential?
33:45At most, we might go to maybe 2,300 if it was exclusive.
33:49Yeah.
33:49Yeah, okay, well, um,
33:50great exclusivity,
33:51we need a few thousand more, really.
33:52That's fair enough.
33:53Um, we'd be delighted to accept your offer.
33:55I will shake on 2,000 orders.
33:56Okay, thank you very much.
33:56Thank you very much.
33:58I think Dan's approach to Pets at Home,
34:00one of the largest retailers here,
34:01was very gentle, very friendly.
34:04I mean, he secured an order of 2,000
34:05but far too quickly
34:07and if he'd have just kept pushing,
34:08I'd be certain he'd got a much bigger number
34:11than he ended up with.
34:12I think 2,000 is good.
34:14Yeah, they seem to genuinely love the product.
34:16Really well done, mate.
34:18On Team Dog,
34:20is there anything we can do
34:21just to get sort of a trial order
34:23of maybe around the sort of 1,000 mark?
34:25While PR man Lawrence sells himself...
34:28No, our clients are really discerning, I'm sorry.
34:31You're a good salesman.
34:32Come and wait for us.
34:33LAUGHTER
34:34In talks with supermarket giant Tesco...
34:37We've done a great job making a product
34:39that makes dogs feel safer.
34:43Dogs spend their whole lives serving us
34:45and we took this so personally.
34:47How do we give back to the dog?
34:49Look, obviously you guys are super passionate
34:51about the product
34:52and that kind of link on the audio
34:54is something we've never seen before.
34:56Because this is such new and futuristic technology,
34:59we're hoping to push around 5,000 units today.
35:02Closer to 1,000 is what we were thinking.
35:04This is going to be something that people want in their home
35:06and something that they love.
35:07So could I push you more towards 3,500?
35:10We could maybe push to 1,300 units,
35:13but that would be the max.
35:14OK, could I be super cheeky, push for 1,500?
35:18We'd be so happy.
35:19It's a nice, gorgeous, round, juicy number
35:21and we'd both leave very happy from this conversation.
35:24That sounds like a deal.
35:25Perfect, 1,500.
35:27I love that and I know dogs around the country
35:28will love it too.
35:29While Karishma collars a deal,
35:32on the other team...
35:34I saw lots of lovely smiles from you lovely ladies.
35:36I'm hoping it was all positive.
35:38...still to secure a single sale...
35:40What did you think of the product?
35:42...Rosna.
35:43The weight of it is bothering us a lot.
35:47The weight and the size.
35:49You know, I think we would need a forklift
35:51for a customer to lift it.
35:54So, you're right, it's a little bit heavy,
35:56I'm going to be honest with you.
35:57For me, it's about replicating nature.
35:59Trees are tall.
36:00Let's try and allow the cat to see how big nature truly is
36:04and then eventually they might be able to come out with you on walks,
36:06you know?
36:07But the other thing was that the cat would fall to get in.
36:11Or just wouldn't be able to get in.
36:12They would stretch across to get into the bed.
36:15Why don't you try it out in each of your store
36:17and see if that is something that you feel like you could invest in?
36:20But our problem is the size.
36:22But we wish you the very best.
36:24Thank you very much.
36:26Okay, guys, don't worry.
36:27Don't worry.
36:29Move on.
36:30Yeah.
36:30We'll get about it, we'll go to the next.
36:3220 minutes to go.
36:34When I first saw it, I thought it should have been in a vivarium
36:38because I was expecting a snake or a lizard to be up here.
36:40For both teams.
36:41The audio aspect for some dogs,
36:43it might actually encourage them to search out their owner.
36:46A final push for sales.
36:48It's very, very unique and very innovative.
36:51We could take a small risk on maybe three.
36:53No, thank you.
36:53Thank you very much.
36:55We absolutely love, love, love for you to believe in our product
36:57as much as we do because this would change dog lives.
37:00I mean, I think for today, we're not looking to place an order.
37:03How many would you guys book on to work by?
37:05As it is, probably none.
37:07We love the concept, but the product's not there yet.
37:10Your process is good.
37:12The kind feedback is lovely.
37:13Do you know what's lovelier?
37:14A big order.
37:16Just one in a store could create a whole bundle of excitement online.
37:21We'll go with 50.
37:21Thank you very much.
37:22No problem.
37:23We were thinking something around sort of the 1,500 mark.
37:26We'll go to 1,100.
37:271,500.
37:27Final offer.
37:28Thank you very much.
37:29I think that's a fantastic pleasure.
37:31Thank you guys so much.
37:32Thank you so much.
37:33Thank you, sir.
37:34Brilliant.
37:35Yeah, bye-bye.
37:386 p.m.
37:39We've done the best that we can.
37:40I mean, we've squeezed as much as we can out of them.
37:42Sales over.
37:43It is a bit disappointing, but I'm hoping that we did enough.
37:47Kieran wasn't the right project manager, really, for this task.
37:49And, you know, if we do lose, he's obviously sealed his fate,
37:52but ultimately one other person in his team
37:54is going to be walking home tomorrow as well.
37:56We've done our best.
37:57There was literally nothing more that we could have done.
37:59Yeah, exactly.
38:00If we lose tomorrow and I get brought back,
38:02I am fighting, fighting for my life.
38:05Bring it on, because I'm sticking around.
38:08Tonight, orders totted up.
38:10Tomorrow, in the boardroom, claws out.
38:20One thing's for sure is that is anyone's game today.
38:22I don't think anyone can call it either way.
38:24And you know what?
38:25We've made it to task 10.
38:27We should all be very proud of ourselves.
38:28Not long now, guys, we'll find out that final fight.
38:32The deal was we're in a walk.
38:35What a comment that was in the heat of the moment.
38:37Do you regret it or no?
38:38If we haven't done enough, I'll be regretting it.
38:45I'm really nervous.
38:47I gave it my all in this task.
38:49I just don't know what way it's going to go.
38:52I've definitely not come here to leave at the last hurdle.
38:55I've come here to make an impact.
38:56And I'm going to make sure that this final boardroom,
38:58I make it count.
38:59This is the most stressed and anxious
39:01I've been before a boardroom.
39:03And PM is week 10.
39:05It's literally go hard or go home.
39:12You can go through to the boardroom now.
39:27So, this task was to design an accessory for a pet.
39:34Yeah.
39:36So, let's start with Team Alpha.
39:41Karishma, you became the project manager.
39:44Yes, Lord Sugar.
39:45And decided to make a dog bed.
39:47Yeah, absolutely.
39:48So, we wanted to create something
39:50that fits into the realm of dog care and also furniture.
39:54Something people would accept in their living rooms
39:56as not just something for their dog,
39:59but something that fits with the luxury theme.
40:00That looks like a British Airways first-class seat, actually.
40:05At least it's first-class, yeah.
40:07The main feature being the USP
40:08is the technology feature inside.
40:11It's an audio feature
40:12which allows the owner's voice
40:14to be transmitted to the dog
40:15when the dog's at home alone.
40:17So, if there's a bang on the door,
40:19fireworks, an ambulance outside,
40:21the audio feature would be triggered.
40:23What about if I was to go?
40:25Hey, baby, I miss you.
40:26I'm running late, but I'll be home soon.
40:28Love you so much.
40:29See you soon. Bye.
40:31Yeah.
40:32That's it, is it?
40:33That's the voice, yeah.
40:34So, you've got a dog is laying in there
40:36and, like, a bang of lightning or something like that
40:40might sit it off, yeah?
40:42If it's loud enough, yeah.
40:44Your dog shit-sues itself.
40:47Yeah.
40:49So, who designed this thing?
40:51So, Lawrence and I designed the product itself.
40:54Pasha and Priyash went off to do the branding.
40:56Right. And what's the branding?
40:58So, the name of our brand is called Chic Le Chien,
41:01and that basically means the chic dog.
41:05Chic?
41:06Well, it's a funny spelling, isn't it?
41:09Um, so, I do believe that that is an alternating way
41:13of spelling chic.
41:14Um, and it looks more French,
41:17and the C-H-I-C was a bit more of a slang,
41:21a slang spelling.
41:24I'm not sure that's true.
41:25But I just tried to back it up.
41:26You remind me of Del Boy doing a bit of French, you know?
41:30That mongey-tu.
41:32Yeah.
41:33What's that?
41:34Can someone read out that tagline from me?
41:36I can't see it.
41:37So, it's letting them hear and feel you
41:39when you can't feel them.
41:42So, it was incorporating the storyline,
41:44and it's not as short...
41:46It's long, isn't it?
41:46Yeah.
41:47It's longer than a dog lead.
41:48Yeah.
41:49The idea of an advert or a logo is, you know,
41:52is you get it straight away.
41:53Yeah.
41:54Do I get that?
41:56It's got anything to do with dogs?
41:58No.
41:59Um, anyway, you then do a social media clip, right?
42:06And who did that?
42:07That was Pasha and myself.
42:09Right.
42:10Shall we see it?
42:12I'm doing you soon.
42:13Hi.
42:14Girl, who's that?
42:15He sounds cute.
42:16So, brown eyes.
42:17Blonde hair.
42:19So, I left him a little voice note.
42:21He's up home waiting for me on the sofa.
42:23We're watching this.
42:25I'm running late, but I'll be with you soon.
42:28Bye.
42:30Right.
42:31So, explain to me the rationale behind it.
42:35So, what we wanted was to create a girl's brunch.
42:37They're talking about a boy.
42:38He's got blonde hair, he's got brown eyes.
42:41The audience feels...
42:42That was the dog?
42:42That was the dog the whole time.
42:44Okay, so then you go and do some consumer research.
42:49Who did that?
42:50That was myself and Pre-Esh Lord Trigger.
42:52And you had some bit of a negative feedback there, didn't you?
42:55Yeah, they didn't really like the product at all.
42:57They said that the audio clip would freak out the dog.
43:00Hmm.
43:01But out of the six, how many would buy one?
43:03Zero.
43:07That's really encouraging, isn't it?
43:09Right.
43:10Let's go over to this other team, Eclipse.
43:13Now then, Kieran, I remember you saying to me at the end of the last board meeting,
43:18win or walk, basically.
43:20Walkies, yeah.
43:21Yeah.
43:22I mean, this is week 10, so you've used up your nine lives.
43:28Okay, tell me what happened.
43:30So what I planned was to bring nature indoors, because you get a lot of indoor house cats
43:34these days.
43:35And Dan's idea initially was the tree.
43:37I think what we tried to do is give cats a real nature feel to it, because obviously
43:41they don't tend to go outside a lot.
43:42I thought the cats do go outside.
43:44They get lost and they don't come back.
43:46I think that shows Rothner's knowledge of cats.
43:49I mean, I tried.
43:50Cats don't go outside.
43:52Rothner, you've got a fear of animals, haven't you?
43:55Yeah, I have a bit of a phobia, but I was still excited for the task.
43:57You're petrified.
44:00I think I managed to conquer it a little bit.
44:03You've done very well with the cat.
44:05Anyway, just tell me, who designed this tree?
44:09Myself and Rothner went to design the tree.
44:11It's a bit big.
44:12It looks like you needed planning consent from the council for it, you know?
44:16So, the plan was, obviously, a lot of people have houseplants.
44:20So, our thought was, you know, you've got a cat tree and a houseplant.
44:24Why don't we combine the two?
44:26It is large, but then it's two items in one.
44:29I did.
44:30The thing that I loved working with Kieran, but when it came down to sizing, I did say
44:34to him multiple times, is it going to be too big, and he just kept saying, trust me, which
44:38I did trust.
44:39I've seen bigger ones.
44:40You kept adding more and more height to it.
44:43It started off quite small, and it ended up six foot.
44:46Yeah.
44:47You won't miss it.
44:48Go big or go home, right?
44:49Yeah.
44:50Stating the obvious, you have to be a very, very, very athletic cat to get up the top
44:55there.
44:56I disagree.
44:58Well, did you get one to do it?
45:00No.
45:01Let's work out how it split up.
45:03Then, you were put on branding, right?
45:05Yeah.
45:06Okay.
45:07And the logo was Omar Khatty.
45:10Yeah.
45:10And what's the thing on the evening?
45:12For Awesome Friends.
45:13Well, at least it's short, isn't it?
45:15Um, yeah.
45:17And the market research wasn't very good, was it?
45:20I think, yeah, because we were chatting to a lot of people who were living in London,
45:23they just said that they couldn't see this in their house just because it's too big.
45:26There were some positives from the consumer research.
45:29In terms of the logo, the brand name, and the tagline, I mean...
45:34I suppose they loved that.
45:34They did also.
45:35Oh, they loved it.
45:36Yeah, that was because that's your product.
45:39It made you feel very, very happy.
45:42Let's have a look at your social media.
45:45Does anyone else's cat do this?
45:48Just sits at the window, but doesn't actually go outside?
45:52Look what I've just bought.
45:53Oh, my catty, come on.
45:55You don't know me because you're dead, though.
45:59What doesn't kill you makes you stronger.
46:02Hmm.
46:04It jumped a bit, didn't it?
46:05So the story behind it is the cat's looking outside.
46:10It can't go outside.
46:11So we've brought nature inside, and that's why you can see all the greening outside the window.
46:15Even with the cat, I think you were quite disappointed that he wasn't behaving in the same way,
46:18and time was running out.
46:19And I just had to be like, Kieran, we just need to pivot.
46:21And I actually said, Kieran, do what we can.
46:23Right, OK.
46:24How was the project manager?
46:26Was he like a loose cannon or what?
46:28I think he was...
46:29He had really great ideas, but I feel like he ran...
46:32He runs quite fast.
46:33Was he behaving like Chairman Miao?
46:36The tough part of working with Kieran was that he has a lot of great ideas,
46:39but he's going at 1,000 miles per hour.
46:41Yeah.
46:43Well, OK.
46:44Let's see how we did, shall we?
46:47This is the most important thing.
46:49So we'll start off with Kieran.
46:52Can you tell me how this team did with their retailers?
46:57Well, four of the six retailers placed orders.
47:01Oh, that's good.
47:02Yep.
47:03And the total number of orders was 2,058.
47:08Right.
47:10Tim, exactly the same thing.
47:14Well, they pitched to all of them, and unfortunately, they only managed to secure two orders from the six.
47:23Totalling an amount of 2,600.
47:27What?
47:29Yeah.
47:32Well.
47:33Mm.
47:34OK.
47:35Dear, oh, dear, oh, dear.
47:37It's a shame.
47:38You don't realise that you left a load of orders on the table.
47:42Pets at home would have ordered 3,500.
47:46Right?
47:46And the message there is, you didn't push them enough.
47:51You gave in too early.
47:53Let's go, Walkies.
47:56We had a deal.
47:58We've got a deal.
48:00Thank you for the opportunity.
48:02Thank you for the opportunity.
48:03Well done, Kieran.
48:05All the best, guys.
48:15Well, you lot, you can all go back to the house, because obviously, it goes without saying that you're in
48:22the final five.
48:23Thank you, love, Chigga.
48:25How you made it, I do not know.
48:28I haven't got a bloody clue.
48:30You're a lucky charm.
48:31You really are.
48:32I hope you like my business plan, though.
48:34Well, we'll soon see about that.
48:36Yeah.
48:37OK, go back to the house.
48:40Good luck, guys.
48:41Good luck.
48:42Good luck.
48:43Well done.
48:43Good luck.
48:46Oh, my God.
48:47Oh, my God.
48:50Well done.
48:51Yes.
48:52We believe it.
48:52We believe it.
48:53We believe it.
48:54Good luck, girl.
48:55Oh, my God.
48:56Oh, my God.
48:57Oh, my God.
48:57Oh, my God.
48:57Oh, my God.
48:59Oh, my God.
48:59Oh, my God.
49:00Look, um, like, two.
49:02Very intelligent candidates left here.
49:05You will realise that there's only room for one of you.
49:09When you come back in this boardroom, we're going to have a more of a deeper dive in what
49:14your business ideas are.
49:17And then I shall decide which one of you is leaving the process.
49:22Yes, not sure.
49:22Off you go.
49:28Well, you did it!
49:31Oh, my God.
49:32I am absolutely gassed right now.
49:35Can't wait for, like, our business plans to be ripped to shreds.
49:41We've got a seat at the table at 5-0-5.
49:44Like, when I tell you, from Hong Kong to here, these girls have grown.
49:48He's so mad.
49:49They could be a winner in this car.
49:51I know.
49:53It was win or walk.
49:55I'm not a beg.
49:56I'm not going to beg for my place.
49:57It was a deal.
49:58And Lord Sugar hasn't seen the last of me.
50:06Well, Dan started off quiet.
50:08But he's turned out to be quite an intelligent person, hasn't he?
50:12I look, for Dan, this really was a game of two halves.
50:16Half of it, the logo, the name, the brand, got some really good feedback.
50:22But on the other hand, pets at home, if pushed, they would have ordered 3,500.
50:27So he left 1,500 orders on the table, and that is not good.
50:33And Rothner?
50:34Listen, I really like Rothner.
50:36I think she's a good candidate.
50:37She really is a calming influence amongst some of the chaos that happens.
50:41But unfortunately, Dan and Kieran did actually manage to take orders.
50:45I mean, she got no orders.
50:46She spoke to two retailers and got zero.
50:49Hmm.
50:52Yes, could you send the two of them in, please?
51:05Right, so I'll start with you, Dan.
51:09Unbeknown to you, you left orders on the table.
51:13Now, you started off with pets at home.
51:16Why did you leave it at 2K?
51:18Yeah, I can only apologise that I didn't push them hard enough,
51:21but I felt like that I did ask them for more units.
51:25What about Finn and Fur?
51:27What happened there?
51:27You only bought three.
51:29Oh, yeah, so I kept that quite short, just to be honest,
51:32because they were small business.
51:33I knew they weren't going to place huge quantities.
51:35So, you know...
51:37They placed 1,100 with the other team.
51:39Yeah, they did.
51:41They've got big online presence.
51:43Now, Rothner, I've got your CV here, OK?
51:49It says here, best business skills, confident in negotiating, it says.
51:55You didn't negotiate anything there.
51:58I did try my hardest, and I was honestly very disappointed in myself.
52:02However, I don't think, for me, the issue actually was the negotiation.
52:05It was just the fact that they disliked the product.
52:07It's just too big, and the dimensions were a little bit off.
52:10You went with Kieran to keep an eye on him, as you put it.
52:15Yeah.
52:15You know?
52:15You didn't keep an eye on him, did you, really?
52:17You let him build that thing.
52:19If it would have been four foot tall, you'd have been able to sell loads.
52:23Why did you just not put your foot down?
52:25He just kept saying, trust me,
52:27and he kept looking at me as if I'm being a hindrance.
52:29Good, good.
52:30You should have been a hindrance.
52:31Yeah, and I regret that.
52:32I really do.
52:33It's like being on a sinking ship.
52:35You're up to here with Walter, and you think,
52:38no, I'm not going to listen to you, Captain, anymore.
52:42So why shouldn't I fire you, Dan?
52:45I think over the past ten tasks,
52:47I know it's taken me a little while to get into the process,
52:50but I feel like I've learnt a lot.
52:51You know, I've taken a really huge risk coming into here.
52:54I've left my business that I've been growing for the past eight years.
52:57Why did you do that, then?
52:57Why did you take the risk, then?
52:59Because I've not really had a mentor or guidance in the business world.
53:02Everything I've done, I've done it myself.
53:04Yeah.
53:04And the market that I'm in, I know it really well.
53:06I know it's got huge potential.
53:07There's multi-million pound contracts with government
53:10and huge organisations that I want to be able to unlock.
53:13And I feel like with your expertise and kind of support.
53:17Multi-million, you reckon, yeah?
53:18Yeah.
53:19Hmm.
53:20And, Ross, now your business idea is Bespoke Cake Studio,
53:25which is like, what is it, wedding cakes, isn't it?
53:27Yeah, it's wedding cakes, but also another side of it
53:30is having like a subway style for cakes.
53:32So you come in, choose your sponge, choose your buttercream and your toppings,
53:36basically tailoring each cake slice to the individual.
53:39And I do see it expanding as a franchise, if I'm completely honest.
53:42If the experts are able to rip into my business, and I'm happy, I love criticism.
53:46You haven't got a business, have you?
53:47A business plan, I go above and beyond in all that I do,
53:50and I'll make sure that I make this business a success with your guidance.
53:53I'll give you 10 out of 10 for putting yourself forward.
53:57Well, look, only one of you can go through to the final five.
54:03I have to consider what's the best option for me at the moment.
54:09Yeah.
54:12Quite a bit of a dilemma here.
54:14Ross, now, one can't ignore the fact that you didn't sell anything.
54:19Lord Sugar, I was keen...
54:20I don't want to hear any more at the moment.
54:23Dan, looking at the sales,
54:25had you had pushed bets at home,
54:27your team would have won.
54:29So, it's a tough one.
54:31However,
54:33um, Rothner,
54:34you sold nothing,
54:35and at least Dan did sell 2,000 pieces.
54:39So, you've been really impressive in this process,
54:43but I have to tell you that,
54:45regretfully,
54:47your journey is over now.
54:49You're fired.
54:51Thank you very much for the opportunity.
54:52Good luck, Rothner.
54:54Good luck, sir.
55:03So, Dan, you're through to the final five.
55:06You know what that means.
55:08You're going to have to be grilled by my advisors.
55:12So, I wish you luck, as far as that's concerned.
55:15Okay, well, thank you, Lord Sugar.
55:16Okay.
55:17Go on, Dan.
55:24I'm gutted.
55:25However, I've done this whole thing with integrity,
55:27and I'm really proud of the way I conducted myself.
55:30You know, this isn't the end for me.
55:31If anything, I'm going to utilise everything that I've learnt from this
55:33and just go on to be successful.
55:37I actually don't have a clue who's going to come back.
55:39I think both of them are going to be fighting very, very hard.
55:42It literally is the final five, interviews are next, so who can he see himself working with?
55:48Like, they're both strong candidates, so it's not even a matter of one.
55:51Oh, my God!
55:52Oh, no!
55:53I mean it!
55:53Lord, Miller has arrived!
55:55Hello, mate!
55:57Oh, my God, mate.
55:59Welcome.
56:00Dan!
56:01Come sit.
56:02You've got to tell us, mate.
56:03Okay, well, look, obviously, it was really upsetting for me to see Rothner go
56:06because she put up a really, really great fight, you know?
56:09Oh, mate.
56:09I'm so big, I'm so big, I'm so big.
56:12Like, you guys know I was so quiet in the beginning, and I remember, like, in the hotel
56:17before we left Hong Kong, everyone was eating in the hotel, having dinner, and there wasn't
56:22enough space on the table, so I was sitting by myself, and Rothner was like, come sit
56:26with me.
56:28And then I don't think I would have got this far without her.
56:30She's a really tall person.
56:32Yeah, really loved.
56:33But what they did say to me when I left is that we're going to get a really big grilling
56:37on our business plans, so they said be prepared.
56:41Wow.
56:41Yeah.
56:44Now, five candidates remain.
56:48Lord Sugar's search for his next business partner continues.
56:55Next time...
56:56Feels like I'm going to throw up.
56:57...tough questions...
56:58You don't keep a set of accounts.
57:00Correct.
57:01Well, I would call that a hobby, then.
57:02...tough talk...
57:03Do not give me cocky answers.
57:06It's not cocky.
57:06That couldn't have gone any worse.
57:08And in the boardroom...
57:10Are you having a laugh or what?
57:11...tough luck.
57:13You're fired.
57:15Over.
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